how ict can help in agriculture: verboice
DESCRIPTION
Using InSTEDD’s platform Verboice, farmers can also access to information and knowledge on improved, high value fragrant rice seeds through their mobile phones.TRANSCRIPT
How ICT can help in Agriculture?
HEALTH | TECHNOLOGY | SUSTAINABILITY
Tharum BunCommunications and Digital Media Manager,
InSTEDD iLab Souhteast AsiaOctober 3, 2014
About Tharum Bun
• Now: communicator• Recently: an IVLP alumnus of
the U.S. State Department’s exchange program, a board member of Open Development Cambodia, Mekong ICT Camp
• 2008: initiated the very first BarCamp Phnom Penh
• 2004: started to pioneer blogging in [email protected]
rg@tharum
overview
We design and use open source technology tools to help partners enhance collaboration, share knowledge and improve information flow so partners can better deliver critical services in their communities.
our
nic
he
projectsOur approach facilitates
collective action by local partners, and is being
successfully applied globally.
Argentina, Bangladesh, Cambodia, China, Haiti, Indonesia, Kenya, LaosMexico, Mozambique, Rwanda, Ghana, Thailand, USA,
Vietnam, Zimbabwe
Increase farmers’ access to improved fragrant rice seed
supported by implemented by
Current solution
Mass media campaign●weekly radio program
Internet landscape: Cambodia
~ 3 - 4 million net users in Cambodia as of
2014,
said Cambodia’s Commerce Minister
and a Googler
at BarCamp Phnom Penh this year
~ 19 million mobile phones
–
~ 1.3 phones for each of the country’s 15 million
people
source: Southeast Asia Globe Magazine,
November 2013
Mobile phone landscape: Cambodia
Innovative solution: the most basic and inclusive level of communication
Test and learn
Validate design assumption
Get end user feedback
Most of the farmers told us that the voice is a little bit fast.
They need to listen more than 2 times in order to understand.
Test and learn
Most of the farmers are not familiar with the keypad, and we found that there is no problem if we use Linear call flow.
Innovative solution: the most basic and inclusive level of communication
Innovative solution: the most basic and inclusive level of communication
Tool: www.verboice.com
● In 2011, InSTEDD developed Verboice to provide health reminder via mobile phone to help reduce maternal and newborn mortality in Kenya.
Tool: www.verboice.com
● a free and open-source platform that enables non-programmers to design and run a variety of interactive and automated voice-based applications (hotlines, alerts, reminders, quizzes, surveys, ...).
Tool: www.verboice.com
● Everything is done through a drag and drop interface, which lets users combine Verboice’s several features into a multitude of different applications.
Tool: www.verboice.com
Tool: www.verboice.com
Tharum Bun Communications LeadInSTEDD iLab Southeast Asiawww.ilabsea.org | @ilabsea
[email protected]@tharum
www.ilabsea.org