how i Stopped sucking at email* and you can too

(*even though i still suck sometimes)

@Anthonymarnell

FIRST resources & Reads (AKA people i’ve learned from and/or blatantly ripped off)

Chris fralic (first round capital)

-“The Art Of The Email Introduction: 10 Rules For Emailing Busy People"

!Mark Suster (Upfront ventures)

-“How to get busy people to take action when you send an email”

!David tisch (Box Group)

-“I’m listening…”

!jason freedman (42floors, humbled mba)

-“How to email busy people”

@Anthonymarnell

why care?

• most people suck at email!

• people are busy!

• BE awesome at email = stand out

basic:subject• relevant & Searchable, W/ context

• NO: • “UPDATE” • “Following up” • “HELLO” • “introing Anthony to elise”

!• yes:

• “Intro: Anthony marnell (Mailjet) <> ELISE Nebout (le Camping)”

• “anthony (Mailjet) From MoN. API meetUP” • “SkETCHFAB Investor deck 7/2013” • “sales question from streamroot”

basic:efficiency (1)• Company email address! no gmail, com’on!

• GET TO THE POINT! no rambling. GoaL= 5 sentences or less • if not, at least break into defined sections !

• direct to one person at a time • no: “can anyone help with this?” • yes: “Elise - can you please..”

• Add links! • names (twitter, linkedin) • companies (link, twitter, angelist) • articles !

• meeting times • give me multiple range of options to choose from

basic:efficiency (2)• ASK

• Bold the ask and get to it quickly. Don’t make me search the email for what you want.

!• SIGNATURE

• include a text signature (not an image) • signature has relevant info (phone, twitter, site) !

• time of the week & day • monday > friday • morning > afternoon !

• reply to no response • reply all with a polite reminder message • “circling back on the below, Am still available to meet

at those times. are you free?”

intros:requesting• requestor MUST BE intro’ing you to SOMEONE

THEY actually KNOW & TRUst !

• Self contained forwardable email (SCFE)

• fresh email, contains all information needed forward to target in seconds

• Personalized - show you actually took the time and are not just copy/pasting !

• have a good reason!

• Don’t ask for an intro unless it’s going to be valuable! don’t make me waste my email karma

intros:responding• give target a chance to respond perhaps half a day

• if they respond first, LEAN IN

• thank them

• suggest range of meeting times

• if you respond first, Move person who intro’d to bcc

• “Thanks for the intro ELISE (moving to bcc)”

• “thanks ELISE! moving to bcc to save your inbox”

• then, lean in

Intros:closed loop• email the person who intro’d you & let them

know how it went in short note

• boomerang - powerful inbox tool to “boomerang” emails and have them return at set times

Intros:facilitate• two way introductions only!

• when someone asks you to intro them, it’s important to ask permission first

• shows you respect their time & Allows them to politely decline

final:thoughts• Personality

• Even a short & efficient email can allow your personality to show

• Don’t be afraid to be personal!

!

• Personalize

• read blogs & tweets of people you’re emailing

• don’t copy/Paste, better to spend the extra time and send multiple personalized emails

THANKS!

@Anthonymarnell