how i get results for my clients

My Real Estate Services Marketing Proposal

Presented by:Paula Burton265 East Main StreetBranford, CT 06405Phone: 203-481-7247Toll Free:1-800-289-2100

Prepared for:

You!Property to be marketed:

Your Property

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

My Professional Experience

• A Top Agent in the Central Connecticut area and The Top Agent among all other real estate agencies in Southington in production for 2007 and 2008

• Member of the Centurion Honor Society, top echelon status for being a top producer consistently in the International Century 21 System

• Member of the National Association of REALTORS• Member of the Connecticut Association of REALTORS• Member of the Hartford Board of REALTORS• Member of the Connecticut Cooperative MLS• A Bottom Line University Graduate and Continuing Education• Seller specialist and Buyer specialist• REALTOR with CENTURY 21 Internationally, 8,400 offices in the

World, 4,200 Offices in the USA• REALTOR with CENTURY 21 of Connecticut, 64 Offices in CT• Team Member of the Largest Most Productive Century 21 Office in All

of Connecticut

CENTURY 21 Access America

Paula Burton

REALTOR CENTURY 21 Access America


CENTURY 21® Access America

• My company’s strengths– 20 Years of experience with Strong Leadership that shows– Cutting Edge Systems have made us a leader in our market place– Over 100 Agents in the Southington & Meriden Offices

• My company’s awards & recognition– We have the Number One, Top Producing Office for C21 in the State!

– We have been the Most Successful, Top Producing Firm in the State since 2002

• Strength of the CENTURY 21 brand – Millward-Brown results

– CENTURY 21® continues to be the most recognized name in real estate*

– Not only the most recognized but NOBODY in the World sells more homes than CENTURY 21. No One does more referrals, 8,400 Office, 143,000 agents.

– CGRN/worldwide Referral Network in addition to the CENTURY 21 network we have REALOGY which uses the referral network of all brands in the REALOGY network.

*Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.

Our OfficesUnder Regional PresidentBeverly A. Peterson


Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone:203- 634-1876 Toll Free:1-800-525-7793Fax: 203-237-4142

Southington, CT Office 117 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free:1-800-525-7793Fax: 860-276-8032

C21 Access America Career Development Center 143 North Main Street Phone: 860-378-1456Toll Free:1-800-525-7793Fax: 860-276-0369

Offices Under Regional President Beverly A. Peterson

The Real Estate Development CenterPre-License School143 North Main Street Phone: 860-378-1479Fax: 860-276-0369

Access America Call CenterCustomer Service 411143 North Main Street Phone: 860-621-8378Fax: 860-276-0369

Transaction ManagementCenter Online143 North Main Street Phone: 860-378-1479Fax: 860-276-0369

Branford, CT Office 265 East Main StreetBranford, CT 06405Phone: 203-481-7247Toll Free:1-800-289-2100Fax: 203-000-0000


Southington, CT Office 117 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free:1-800-525-7793Direct Line: 203.599.2903

Southington

Paula Burton



Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone:203- 634-1876 Toll Free:1-800-525-7793Direct Line: 203.599.2903Fax: 203-237-4142

Meriden

Paula Burton



Branford

Paula Burton


Branford, CT Office 265 East Main StreetBranford, CT 06405Phone: 203-481-7247Toll Free:1-800-289-2100Fax: 203-000-0000


The Training Center 143 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free:1-800-525-7793Fax: 860-276-0369

The Career Development Center

Sessions with Ralph Williams at the

Career Development Training Center

In Addition to New Agent Training Under Regional President Beverly Peterson, The Training Center In Southington Offers Experienced Agent Coaching and Training in:

• New Construction

•Advanced CMA workshops for target marketing and statistics

•Technology including Social Networking

•Online Slide Show Presentations

•Foreclosures purchasing at Auctions

•Sales Technique Workshops & and MORE!

Jodi Tussing Regional Career Coach and Training Center Manager


CENTURY 21 Access America® Transaction Management Center

•Entire transaction is coordinated from day one•One single contact – Monday through Friday, 9:00am to 5:00pm•Transaction Manager is a licensed Real Estate Agent and truly understands the financing application and approval process•Buyers and sellers receive clear, step by step instructions to ensure a smooth and timely closing•Access your sale or purchase with your own secure ID via the web, 24 hours a day, seven days a week, 365 days a year•Communicate with all parties of your transaction through one consolidated messaging center via fax, text to voice messaging and e-mails•View posted documents such as Contracts, Disclosures, MLS printouts, Amendments, Extensions, Contact Sheets, etc •Continued access to file once it has become a closing for years•Allows you to be an active participant in your transaction

Call CenterCall Center

www.ctrealseekers.comwww.ctrealseekers.com

www.c21accessamerica.comwww.c21accessamerica.com


www.c21accessamerica.com

Our Website is not only an IDX website with the entire MLS in Connecticut and RI.

This also has Web 2.0 technology with access to neighborhood statistics from Trulia and Closed area statistics from Zillow. This gives the consumer the power to make informed choices right online!

As you can see this site has a GOOGLE server, the potential buyer or seller can search using Key Words, like ‘Water Front’, ‘Bank Owned’, ‘East Side’, ‘walk to school’ and so on.

If you are searching for a good deal on a bank foreclosed property, or want water front property, near the train, or a large back yard you can actually search for these things just like the Google search you are used to!

Google Base Search Engine allows you the option to search by key words, or by price range and town and styles

See Next Page for Property Details and contact opportunity

178 Results!



NAR Statistic:24% of the consumers actually

FIND their home on line!

Trulia shows what is on the Market now in the area, Zillow shows what has sold in the neighborhood

See Next Page for comparable closed properties


This site was developed by John & Kate Rowles of Newport. This is an Ecommerce website designed

to give the customer an experience similar to Amazon or Ebay.



CENTURY 21® Access America Lead Shooter

When a prospective customer puts a request in on the Century21.com website or the C21accessamerica.com website, the request gets forwarded to the agents cell phone within minutes! Allowing the agent to call the customer and give information or make an appointment.

Our Website! Our Website is an IDX website with the entire MLS in Connecticut and RI! Agents have the opportunity to have their own with the same capabilities!


A History of Proven Results Not only were we the # 1 Century 21 Office in Connecticut in 2008, 2009 we were the only CENTURY 21 office to receive the Centurion Award! We are on track to do it again!

Market Share Century 21 Access America Last 12 Months


Market Share Last 6 Months


Bridgeport, CT Office 3850 Main Street Bridgeport, CT 06606Map It with Google Maps Phone: 203-374-9451 Toll Free: 1-800-722-0187 Fax: 203-374-9706

Access America Offices

Meriden, CT Office 477 South Broad Street Meriden, CT 06450

Map It with Google Maps Phone:203- 634-1876 Toll Free:1-800-525-7793

Fax: 203-237-4142

Branford, CT Office 265 East Main Street Branford, CT 06405

Map It with Google Maps Phone: 203-481-7247 Toll Free: 1-800-289-2100

Fax: 203-481-4075

Southington, CT Office 117 North Main Street Southington, CT 06489 Map It with Google MapsPhone: 860-621-8378 Toll Free:1-800-525-7793Fax: 860-276-8032

Watertown, CT Office429 Main Street Watertown, CT 06795 Map It with Google Maps Phone: 860-274-8200 Toll Free:1-800-240-2952Fax: 860-274-0382

Stamford, CT Office 27 Strawberry Hill Avenue Stamford, CT 06902 Map It with Google MapsPhone: 203-326-3399 Toll Free:1-800-243-5295

Fax: 203-326-3388

Wethersfield, CT Office 449 Silas Deane Highway Wethersfield, CT 06109 Map It with Google Maps Phone: 860-263-2121 Toll Free:1-800-343-2166Fax: 860-263-2144

Wolcott, CT Office246 Wolcott Road Wolcott , CT 06716 Map It with Google Maps Phone: 203-879-2339 Toll Free:1-800-240-2952

Fax: 203-879-2102

East Greenwich, RI Office 387 Main Street East Greenwich, RI 02818 Map It with Google MapsPhone: 401-885-6260 Toll Free: 1-800-818-2100 Fax: 401-885-5360

Coventry, RI Office 1025 Tiogue Avenue Coventry, RI 02816 Map It with Google Maps Phone: 401-828-2100 Toll Free: 1-800-343-0227 Fax: 401-821-5889

Newport, RI Office 640 Thames Street Newport, RI 02840 Map It with Google Maps Phone: 401-849-9192Toll Free: 1-800-876-2429 Fax: 401-849-5871

http://maps.google.com/maps?f=q&hl=en&q=3850+Main+Street+Bridgeport,+CT&om=1

http://maps.google.com/maps?f=q&hl=en&q=477+South+Broad+St+Meriden+CT&om=1

http://maps.google.com/maps?f=q&hl=en&q=477+South+Broad+St+Meriden+CT&om=1

http://maps.google.com/maps?f=q&hl=en&q=265+East+Main+Street+Branford,+CT&om=1

http://maps.google.com/maps?f=q&hl=en&q=265+East+Main+Street+Branford,+CT&om=1

http://maps.google.com/maps?f=q&hl=en&q=117+North+Main+St+Southington+Ct&om=1

http://maps.google.com/maps?f=q&hl=en&q=429+Main+St,+Watertown,+CT+06795&om=1


Our Team


The Value of working with a REALTOR

• 85% of sellers used a broker or agent to sell their home*

• 76% of sellers placed their home on the Internet with the assistance of a real estate agent*

• My mission statement

– “I strive to make the sale of your home and all of the associated activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”.

The value and importance of real estate professionals has not changed!

*2007 NAR Profile of Home Buyers and Sellers


NAR 2008

• 38 % of sellers were referred to the agent by a friend or relative.

• 26% of sellers used the same agent again.

• 67% of sellers only contacted 1 agent.


A History of Proven Results


What most companies consider custom, we consider standard.

Standard Services• Multiple Listing Service• Local Advertising• Yard Sign• Agent and Office Preview• Open House• Required Property Disclosures• Competitive Market Analysis• Featured on National Website

Customized Services Standard with CENTURY 21

• National Advertising• Global Referral Network• Seller Service Pledge• Quality Service Survey• Other Internet Websites


CENTURY 21®: The Gold Standard

We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance.

What does “The Gold Standard” mean to you?

Gold is symbolic of three positive and distinct values

•Great financial value = Getting the best price for your home

•High performance achievement = Best trained associates

•Insightful wisdom = Your neighborhood specialist

I am your “Professional Champion”.


Most Recognized Name in Real Estate

Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.

•Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.”

•Forty-two percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor trailing by a substantial 14 percentage points.

Q “Which of these agencies , if any, is the most recognized name in real estate?”


Marketing Plan

• Send “Just Listed “postcards highlighting your home to local area residents.

• Advertise and hold agent/broker and buyer open houses.

• List your property on our company website, which boasts the only Google powered search by key word in addition to field searching, Mapping Features, Trulia & Zillow integreation to help the buyer realize the

value of your home. Plus ability to set up an appointment real time, in addition slide show, of your home.• Internet marketing

– REALTOR.COM All of our listings boast enhanced REALTOR.com with 20 pictures and unlimited text, – We have banners placed on TRULIA featuring our listings as advertising – Trulia - Openhouse.com - Hotpads.com– Zillow - WSJ.com (homes over 300,000) - Cyberhomes.com– Homescape - New York Times.com - Google.com– Courant.com - ListHub.com - aol.com– Cyberhomes.com -oodle.com - homefinder.com– Frontdoor.com -yahoo.com - backpage.com– …. And more

• Send out electronic notices about your home i.e., eNewsletters and eCards.

• Provide local advertising

• Leverage the CENTURY 21® Global Referral Network to access leads from around the world.

all internet placement and syndication is subject to change without notice


National Distribution For Your Home

In addition to the great national coverage the CENTURY 21® System provides for your home listing, you’ll also find your property listed on key real estate sites that serve your area. That includes your local newspaper site, real estate showcases, guides to your region—wherever your neighbors look when they’re starting a home search. Because CENTURY 21 Sales Professionals know that in the end, every home sale is a local sale. That’s why our experts go the extra mile to understand your market in detail and position your home in front of the people most likely to buy.

Our Online Newspaper Network

The CENTURY 21 System distributes local listings to the homefinder.com network of 130+ online newspaper real estate sites nationwide to ensure your listings are seen by consumers who want to buy in your area.

AKALARAZCACACACACACACACACACACACACACACACACACACOCTDEFLFLFLFLFL

FL

FLFLGAGA

GUAMHIIAIAIDIL

ILILININININ

KSKY

KYLALALALALA

MD

MDMIMIMIMI

MIMI

MNMOMO

MSMSMSMTNCNCNCNJNJNJNJNJNJ

NMNVNYNYNY

NYNYNY

NYOHOHOHOHOHOHOHOHOHOHOHORPAPASCSCSCSCSCSCSDTNTNTNTN

TXTX

TXUTVAVAVT

WAWAWAWAWIWIWI

WIWIWIWIWIWIWI

WV

NewsdayPoughkeepsie JournalRochester Democrat & ChronicleThe Journal NewsThe Cincinnati EnquirerThe News-MessengerNews Journal The Marion StarNews HeraldTelegraph – ForumChillicothe GazetteCoshocton TribuneEagle GazetteThe Advocate Times RecorderStatesman JournalThe Morning CallCentre Daily TimesThe Greenville NewsThe Sun NewsThe HeraldThe StateThe Beaufort GazetteThe Island PacketArgus LeaderThe Leaf ChronicleThe Jackson SunThe Daily News JournalThe Tennessean

Dallas Morning NewsFort Worth StarTelegramEl Paso TimesThe SpectrumThe Daily PressThe Daily News LeaderBurlington Free PressBellingham HeraldThe OlympianTri-City HeraldThe News TribuneThe Post-CrescentThe ReporterGreen Bay Press-Gazette Herald Times ReporterMarshfield News-Herald Stevens Point JournalDaily TribuneWausau Daily HeraldOshkosh NorthwesternThe Sheboygan PressThe Herald-Dispatch

Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.


Online Marketing

• Strategically publish creative banners that increase traffic and listing exposure on Century21.com.• CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry.• Online media is optimized to drive leads and response from consumers on your property. • Automated email communications to buyers interested in your property• Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers.



Where Do Buyers Go For Information?

Source: 2008 National Association of REALTORS® Profile of Home Buyers and Sellers

The Internet should be leveraged to attract more buyers

Of those buyers who used the Internet, where they first learned

about the home they purchased

Real Estate Agent

Internet

Yard Sign



Internet Advertising vs. Newspaper Advertising

• 81% said they found the internet very useful

• 29% said they found the newspaper very useful • 29% of buyers found their home on the internet first - This represents a significant increase from those that found their home in 2001.

- The internet plays a much more significant role compared to

newspapers, where only 3% found their home first.

• 46% of buyers said they found yards signs to be very useful

• 40% of buyers said they found open houses to be very useful




Home Buyers

• 87% of all home buyers used the Internet as a tool when searching for a home*• 86% of recent home buyers found photos “very useful”* • 68% said the same about virtual tours*





Maximize Visibility!When you list your home a with CENTURY 21® Agent, you’re creating maximum exposure for your property, in your area and around the nation. Not only will your property be featured on the award-winning century21.com site, but millions of other potential buyers will be able to see your listing because the CENTURY 21 System partners with some of the most popular real estate sites on the Internet. When it comes to selling your home, you can’t have too much exposure. The CENTURY 21 System works hard to ensure that your unique listing gets all the attention it deserves—all around the country!

According to NAR, eighty-seven percent of homebuyers start their search online1. That’s why the CENTURY 21 System lists your home on all these popular mover Web sites, which get millions of unique visitors every month:

In Your Area & Across the Nation

CENTURY 21 listings are also displayed on all MLS enabled real estate sites.Remax.com, ColdwellBanker.com, ERA.com, Prudential.com, KW.com, and Weichert.com



Selling Your Home with the Help of century21.com

The century21.com web site averages more than 2 million visits per month*

• Consumer Leads

• Property Listings

• Registered Users

• Top Search Engine partnerships; Google, Trulia and Yahoo• Open House Planner

* ComScore 2009



The Search Areas on century21.com

• century21.com is a consumer’s home buying and selling information gateway

• The easy to navigate menu bar allows consumers to identify exactly what they are looking for

• The site serves as a real estate resource library for consumersProperty Search

• Satellite technology to visually scout the location of CENTURY 21 properties that meet their search

criteria

• Aerial views allow users to explore the property yard, street and neighborhood



century21.com Tools

Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures

Neighborhood ProfilesImportant information about this & other neighborhoods

MortgageCalculators & financing information



Your Listing on century21.com

• Up to 20 listing photos can be included

• Detailed property descriptions (English & Spanish)

• Floor Plans

• Slide Show

• Virtual Tours

• Open House schedule



• Each week I will provide you with the weekly exposure reports from century21.com.

Weekly century21.com Traffic Reports



CENTURY 21®: Listings Stand Out to Buyers Searching on the # 1 Real Estate Website-Realtor.com



This is a Basic Listing and How Some of Our Competitors Would Market Your Home on the #1 Real Estate Web Site.

Basic Listing Features

• Maximum of 4 images

• Default paragraph and bulleted descriptions

• Brokerage name and office telephone number as contact point

• Realtor.com will charge a $20 to $25 posting fee for virtual tours

• Basic listings do not allow consumers to email the Agent or the Office.



Listing Detail View – Company ShowcaseWe Showcase All of our Listings and Fully Market Them

Company Showcase Features

Up to 25 Images Per Listing Agent Represented (at Brokerage Discretion) Brokerage Logo/Linkage Customizable:

• Headlines

• Paragraph

• Agent Special Message

• Lead Generation

• Video

• Virtual Tours



Your showcased listing will also appear on other web sites that Realtor.com powers the search on including MSN.com a top 5 real estate web site.



We can provide you with weekly web site traffic reports from Realtor.com

Measuring Web Exposure of Your Home



Our Advertising Product: Broker Showcase

A listing enhanced with a HomeFinder.com Broker Showcase Package

A basic listing

Links to multiple photos virtual tours and green

features

Contact info withTrackable toll-free #

Listing description

Open house

flag

Upfront broker

branding

We also automatically enhance our listings on Homefinder.com



Enhanced listings receive priority

placement in search results and are

branded.



As seen on www.REALTOR.COM


As seen on www.google.com SAME HOUSE AGAIN !


As seen on www.trulia.com

SAME HOUSE AGAIN !


As seen on www.yahoo.com

SAME HOUSE AGAIN !


As seen on www.frontdoor.comSAME

HOUSE AGAIN !


As seen on www.zillow.com SAME HOUSE AGAIN !


As seen on www.cyberhomes.com


As seen on www.homefinder.com


www.realestate.aol.com


Linked from REALTOR.COM TO


Today’s buyer- NAR 2008 ~ 34% FIND their home online!

• I HAVE A FEW MORE REASONS


Linked in from REALTOR.COM to MSN


REALTOR.COM Distribution Partners


Marketing Plan, Continued

– Enhanced listing display on Realtor.com site to make your property stand out

– Video/virtual tour on YouTube.com, FaceBook.com, Linkedin.com, Wordpress.com, LiveVideo.com

– Offer a Home Warranty program

– Offer special Century 21 Access America Mortgage financing options

– Transaction Management Online

– Feature your property on my personal website and blogs

– Place property on Craig’s List and other online classified websites for maximum exposure

– Eyejot.com


Marketing Plan Continued

All internet site distribution is subject to change without notice


Targeted Local Marketing

• Open Houses – Actively promote open house showings for Brokers and Buyers

• Direct Mail – Just Listed cards, Open House cards and other targeted mailings

• E-Greetings – Online greeting cards directed to potential buyers

• Local Advertising

• MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers

• Internet – Courant.com Century21.com allows internet users to get information and photos of your home

Paula Burton



2010 Online Marketing continued

• Strategically publish creative banners that increase traffic and listing exposure on Century21.com.

• CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry.

• Online media is optimized to drive leads and response from consumers on your property.

• Automated email communications to buyers interested in your property

• Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers.


CENTURY 21® National Advertising

• Multi-million dollar national advertising campaigns

• Print, Internet and radio

• Targeted advertising for Specialty Markets


Century21.com averages more than 2 million visits per month


CENTURY 21® Global Reach

Worldwide presence• Century21.com international

links and websites

• CENTURY 21® Global Referral Network

• Significant buyer opportunities - with over 8,000 offices and 140,000 sales associates worldwide

• Additional buyer opportunities - with the CENTURY 21® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads


Fine Homes & Estates


Map Tool on www.century21.com


Your home featured on www.century21.com


Selling Your Home with the Help of Century21.com

The Century21.com web site averages more than 2 million visits per month

•Consumer Leads

•Property Listings

•Registered Users

•Top Search Engine partnerships; Google, Trulia and Yahoo


The Search Areas on Century21.com

• Century21.com is a consumer’s home buying and selling information gateway

• The easy to navigate menu bar allows consumers to identify exactly what they’re looking for

• The site serves as a real estate resource library for consumers

• Property Search

– Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria

– Aerial views allow users to explore the property yard, street and neighborhood


Online Marketing Tools that help us Sell Your Property

• Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures

•Neighborhood ProfilesImportant information about this and other neighborhoods

• MortgageCalculator s and financing information

Slide Show


Your Listing on Century21.com

• Up to 20 listing Photos can be included

• Detailed property descriptions (English and Spanish)

• Floor Plans

• Slide Show

• Virtual Tours

• Open House schedule

• CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes


A custom Slide Show to Showcase Your Property

• This is what the consumer sees on Century21.com

• Slide Shows are automatically created when you have 6 or more photos of the property

• 98% of prospective Buyers feel property photos are useful in their home search*

* 2007 NAR Profile of Home Buyers and Sellers


Referral Services

• World’s largest referral network (based on the number of offices worldwide) brings you:

– More buyer opportunities for your property

• With over 8,000 offices and 140,000 sales associates worldwide

• CENTURY 21® Global Referral Network, an Internet based referral system for distribution of referral leads from around the globe

Paula Burton



Home Buyers

• 84% of all home buyers used the Internet as a tool when searching for a home*

• 84% of recent home buyers found photos “very useful”*

• 60% said the same about virtual tours*

• There are over 200 million users of the Internet in the USA**

– 29% of home buyers first learned about the home they purchased using the Internet*

– 84% of first time home buyers used the internet as an information source in the home buying process*


**Nielsen-Net Raings.com


Competitive Market AnalysisEstablishing the perfect price for your home!

• Recent Sales

• Current Listings

• Under Contract

• Expired Listings

• How do you stack up against the competition?

• What will help your property sell faster?

• How much will you have after closing?


We’re with you every step of the way

CENTURY 21 Connections®• The CENTURY 21 Local Connections® program offers you convenient, cost-saving

products and services that simplify your home buying, selling and ownership experience.• To search for money saving coupons and discounts, visit:

http://www.century21.com/learn/connections/

Home Warranty• The CENTURY 21® Home Protection Plan offers home sellers and buyers protection

against costly, unexpected repair bills that may occur after closing.

Financing• Northern States Mortgage, with it’s ‘BEST RATE GUARANTEE’

Transaction Management Online

From deposit to close, your transaction will be monitored online, by you, your agent, your legal council, and your mortgage company.

Home Owners Insurance• SCM Insurance, part of the one Stop Shop experience you can choose, to compare the

best rates and best services in the industry.


Seller Service Pledge – My Personal Commitment

• 21 points of differentiation

– Commitment to service

– Agreement between you, the seller and my CENTURY 21® office.

Paula Burton



Quality Service

• I strive to provide outstanding service to our clients

• My clients are invited to complete a Quality Service Survey and return it to our independent 3rd party research group

• Consistent monitoring of service in order to assure highest level of quality.

Paula Burton



Put me to work for you!

CENTURY 21: The Gold Standard.

Paula BurtonPaula Burton265 East Main StreetBranford, CT 06405

Phone: 203-481-7247Toll Free:1-800-289-2100

Thank you!

Paula BurtonCENTURY 21 Access America

265 East Main StreetBranford, CT 06405

Phone: 203-481-7247Toll Free:1-800-289-2100

Phone: Cell Phone

Toll Free:1-800-525-7793 x 2904