how has marketing management changed over recent years
TRANSCRIPT
New Age Marketing Realities
Major Societal
Forces..
NETWORK INFORMATION TECHNOLOGY Digital revolution
GLOBALIZATION International markets
DEREGULATION Growth opportunity and Greater competition
HEIGHTENED COMPETITION Raising marketing costs Shrinking profit margins
INDUSTRY CONVERGENCE
RETAIL TRANSFORMATION
DISINTERMEDIATION
CONSUMER BUYING POWER
CONSUMER INFORMATION
CONSUMER PARTICIPATION
CONSUMER RESISTANCE
New Company
Capabilities..
✔Internet as an information and sales channel
✔Research about markets, customers,
prospects, competitors
✔Social media marketing
✔Create online and offline buzz
✔Mobile Marketing
✔Brand differentiation
✔Employee empowerment
Innovative marketing to stay in touch with customers!
1. http://www.southasianparent.com/discover/raising-digital-natives/2. http://beaconreports.net/riding-digital-revolution/3. http://www.akryl.net/projects/dell/4. http://www.patrickwardphd.com/2014/08/14/is-your-teen-an-izombie-dealing-with-smartphone-
addiction/5. http://www.f-1enterprise.com/f-1-enterprise-4-consumer-trends-will-accelerate-business-2015/6. http://www.verticalresponse.com/blog/facebook-rolls-out-reviews-to-pages-for-places/7. http://www.techquark.com/2014/10/find-property-on-go-housingcom-ios.html8. http://my.fakingnews.firstpost.com/files/2015/03/idea-internet.png
REFERENCES
Created by: Deepthi Meduri, BITS Pilani, Hyderabad
during an internship by Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com