how great content feeds great social media by eric enge
TRANSCRIPT
#SocialPro #23B1 @stonetemple
How Great Content Feeds Great Social Media
#SocialPro #23B1 @stonetemple
1984 World Foosball Champion – “Goalie War”
Eric Enge – Fun Fact
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Good Classic Advice
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But is Engagement
Enough?
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Fantastic Engagement Example
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Sadly, the Last Tweet Was on Feb 20!
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We Interviewed Social Media Leaders From 6 Top Brands
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How Do You Define Success?
Is Engagement the Big Key?
What Type of Content Wins?
What Are Some Hidden Secrets to Success?
We Were Looking For Key Success Factors
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Make this a slide about “a customer journey has many digital media touchpoints”
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Clearly Defined Objectives
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Social Media Listening
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Both Global and Local, with 850 Locations
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Helpful, Non-Commercial
Content, Focused on
Building Trust
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Active Community Giving Projects
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Any Channel You Are In Becomes a Customer Support Channel – Be Ready!
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Breaking Down Organizational Silos is Hard
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Both Global and Local, with 11,000 Locations
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Focus on Relationships You Can Influence
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Coca Cola’s Home Page is a Digital Magazine
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“Don’t be a Content Polluter”
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Strong Commitment to Veterans
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Marathon Employees Clean Up in Illinois
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Marathon Leverages Employees to Increase Their Reach
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Sentiment Analysis is a Key Metric
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Choose Your Social Media Networks Wisely
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Even 1 on 1 Conversations Happen on Stage
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Be Careful How You Engage
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Make Your Dialog Much Broader Than Just Business
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Pitney Bowes Also Trains Their Employees
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Aetna Measures a “Commnunity Health Index”
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Focus on Helpful Non-Commercial Content
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Getting Organizational Buy-In is Hard
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Active Internal Training Programs on Social Media
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Identifying Trolls is Not Always Easy
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Clearly Defined Goals That Impact the Business
Helpful, Non-‐Commercial Content
Leverage the Employee Base
Offline Community Engagement
Find Out Where Your Audience Is
Let’s Summarize the Key Points
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Eric Enge [email protected]
m @stonetemple +Eric Enge
(508) 962-‐8474 www.stonetemple.com
Thank You!
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THANK YOU!
JOIN US @SMX WEST SAN JOSE, CA
MARCH 1-‐3, 2016