How Gestalt Psychology Can Help You Make Better High-Tech Purchasing Decisions

Jochen Wolters

What you purchase

Image by Flickr/Philips Communications

What you experience

Image by Flickr/*Crazy Diamond*

Then again, sometimes…

Image by Flickr/El_Enigma

What makes the

Difference?

Gestalt

-noun, [guh-shtahlt, -shtawlt], (German):

The essence or shape of an entity’s complete form.

Image by R. C. James

Image by R. C. James

Sniff…!

Closure

Similarity

Proximity

What’s a customer to

do?

Try

hands-onbefore you buy!

≥ 2nHuh?

nAha! !

And your “.” is?

Say No!to designs that are

difficult to use

Learn more:http://bit.ly/ignitegestalt

Jochen Woltershttp://polytropia.comhttp://uiobservatory.com@jochenwolters