7 Ways to Find More Leads Using GeoJuice

06/09/2016

investor presentationSUREFIRE SOCIAL

Surefire Social® began as an idea. Around 2007, the Internet changed in several significant ways (think Web 2.0) and for the first time, local businesses could compete with large companies for visibility. Content and proximity signals became the two important “currencies” for visibility. Everything you do in digital today needs to be “social”, and hence the name, Surefire Social.

www.surefiresocial.com2016Proprietary + Confidential

Today’s Host

Jeff White

Digital Marketing Strategist

GEOJUICE CAN HELP YOU IF…

It’s So Simple!➔ Can you send a text?

➔ Can you take a picture?

➔ Do you want to promote the good work you do?

➔ Do you want to create links from Google to your website?

➔ To your Facebook & Twitter sites?

GEOJUICE CAN HELP YOU BECAUSE…

What Can I Do Now to Help Improve Lead Flow?

➔ Differentiator

➔ Collaboration: Business + Surefire + Helpful Tools

➔ I “Get Google”

WHY IS GEOJUICE IMPORTANT TO YOU?

Google-Centric / Mobile-Centric World

➔ 65% of Searches are on Google

➔ 2 Trillion Searches / year

➔ 50% of Searches are on a Mobile Device

➔ 33% of Mobile Searches are Location-Based Queries

➔ Local Searches on Mobile Growing 50% Faster

➔ Google Penalizes Websites that are NOT Mobile-Friendly

WHY IS GEOJUICE IMPORTANT TO YOU?

Website vs. Digital Footprint

➔ Website

➔ Social Sites

➔ Business Info Accuracy (ie Directory Listings)

➔ Activity Associated with each Element of Your Footprint

GEOJUICE

➔ Mobile App

➔ Desktop

➔ Hyper-local Content that Google LOVES

➔ More Check-Ins, More Indexing, Improved Ranking, Increased Web Visibility, More Leads E MOST FRO

➔ Recency, Frequency, Proximity

HOW IT LOOKS (MOBILE)

HOW IT LOOKS (MOBILE)

➔ Show Off Your Work

➔ I’m in Your Neighborhood

➔ Create Hyper-local, Tasty Content for Google to Crawl

HOW IT LOOKS (MOBILE)

HOW IT LOOKS (POSTED TO SITE)

➔ Map

➔ Check-in

➔ Geo-tagged

➔ = new page

➔ Recency, Frequency, Proximity

GOOGLE PAGE 1 LINKS TO YOUR SITE

➔ Link to Site

➔ Link to FB

➔ Outrank Manufacturer

POST TO FACEBOOK

➔ Automatically Post to FB

➔ REMEMBER…Mobile-Centric!

➔ Show Off Your Work

➔ In Your Neighborhood

➔ Cultivating My Digital Footprint

GOOGLE-CENTRIC

What Does Google Want?➔ Provide Quality Search Results for its Customers

➔ You Help Google Do Just That When…

• Geo-tagged Content

• Mobile-Friendly

• People Review You

• Cultivating Your Digital Footprint

GOOGLE-CENTRIC

What Does Google Want?

GEOJUICE + REVIEWS

Reviews

REVIEWS HIGHLIGHT LINKS TO SITE

GEOJUICE + REVIEWS

GETTING THE MOST FROM GEOJUICE

Scalable

GETTING THE MOST FROM GEOJUICE

"What Problem Did I Solve?"

➔ 10-25 words

➔ Include brand ( “GAF“, “Renewal By Andersen“, etc.)

➔ Describe job ("replace roof" or “roof replacement ")

➔ Avoid abbreviations or industry slang

GETTING THE MOST FROM GEOJUICE

➔ Completed new GAF Hunter Green Timberline shingle

replacement for customer with leaking roof after bad winter storm

➔ Just finished repairing this historic home’s beautiful slate roof after years of poor maintenance. Wood rot from 20 years of neglect has now been replaced and this slate should last for another 100 years!

➔ Client had warped siding so we installed James Hardie FiberCement to help keep their home looking nice!

➔ High winds and storm damage tore off some shingles on this home; we replaced the roof with GAF Timberline Ultra HD roofing shingles to prevent water infiltration.

➔ Old windows in this home were raising the heating bill of this homeowner, so we replaced them with new Renewal By Andersen Double-Hung Windows for a new look and energy efficiency!

/SurefireSocial @surefiresocial Surefiresocial.com