how fat jack's uses privy to grow their email list
TRANSCRIPT
QUICK SERVICECASE STUDY
the
BACK STORY
Fat Jack’s, a Quick Serve restaurant brand from Colorado, wanted to drive more customers into their locations and increase total sales volume by offering a Buy One Get One Free promotion.
PROMOTION
Spring Fever Buy One Get One Free
DURATION2.5 Weeks
GOALDrive In-Store Sales
LIFT IN TOTALTRANSACTIONS
3.9%
REDEMPTION RATE
49.4%
other Facebook Rockies Spot on 3 Spot on 4 email
Spot On 2 Spot On Facebook-sponsored
LoHi Leetsdale & Monaco Stapleton
Denver Univ. Capitol Hill
Claims by Source Redemptions by Location5.8%
21.5%
22%23.3%
27.4%
0.4% 2.2%9.8%
13%
15.2%
16.5%
21%
21.9%
www.privy.com [email protected] (888) 602-0205
www.privy.com [email protected] (888) 602-0205
EMAIL ADDRESSES OF NEW CUSTOMERS
86%REDEMPTIONS BY NEW CUSTOMERS
99%
Claims + Redemptions: Day of Week
Claims + Redemptions: Time of Day
Claims
800
Day
of
Week
Co
un
t O
f Tr
an
sacti
on
s
Hour of Day
160 240
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Redemptions
Claims Redemptions
02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 00
80
40
0
HOW PRIVY WORKS
Publish to any online channel
Consumers sign up with their name and email address
Customers redeem in-store using their own mobile phone
Privy is a platform that makes it easy to manage online promotions and track how they drive in-store sales.
TRY 1 FREE
CLAIM
FIRST NAME
LAST NAME
EMAIL ADDRESS
Thanks!
No app, hardware or POS integration necessary