how facebook can change your business
Post on 19-Oct-2014
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A very basic introduction to using Facebook for your real estate business.TRANSCRIPT
friday february 11th, 2011the partner network
How Facebook Can Change Your Business
friday february 11th, 2011the partner network
On Facebook: http://www.facebook.com/ctmlsOn LinkedIn: http://bit.ly/CTMLSLinkedInOn YouTube: http://www.youtube.com/ctmls
Webinars: http://bit.ly/ctmlstrainingAdam
friday february 11th, 2011the partner network
by the numbers
500 million+ users worldwide
1.5 million users in Connecticut
35-65 y/o – fastest growing demographic
50% of users log on to their account daily
friday february 11th, 2011the partner network
How Can Facebook Change Your Business
Building your Facebook page
Growing your Facebook page
Now what…?
friday february 11th, 2011the partner network
Building Your Facebook Page
Personal Profile v. Business Page
Setting up your business page
Business page virtual tour
friday february 11th, 2011the partner network
Personal Profile Business Page
VS.
friday february 11th, 2011the partner network
Start @: http://www.facebook.com/pages
DEMO
friday february 11th, 2011the partner network
Company Logo
Latest Photos
Sharing Dock
Tab Manager
Like Count
friday february 11th, 2011the partner network
Growing Your Facebook Page
You’re Invited
What should you share?
Claim your page name.
friday february 11th, 2011the partner network
Welcome to the party…house rules
Always introduce yourself
Listen to what others are saying
Add to the conversation
Don’t YELL
Don’t SELL
friday february 11th, 2011the partner network
Your Personality Links
Photos Videos
Do you enjoy music? Share your favorite song and relate it back to your business.
Was your town voted the #1 place to raise kids in CT by Connecticut Magazine? Share the link.
Was there flooding in your neighborhood? Take a video.
Take pictures of the apple festival held in town and post them.
friday february 11th, 2011the partner network
Congratulations you’re the 25th person to LIKE this page…
http://www.facebook.com/pages/Adam-Real-Estate/134146969985990
BEFORE
http://www.facebook.com/Adamrealestate
AFTER
Why should you use a vanity URL?Easier to share
Easier to remember
Easier to include on marketing materials
friday february 11th, 2011the partner network
Now what…?
Stay engaged
Start selling?
Generating referrals
friday february 11th, 2011the partner network
Stay Engaged
How often should you engage?
- Check your page daily
- Share personality daily
- Share links, photos and videos as needed
- Always respond to comments by fans of your page
Should you engage negative comments?
- Tackle them head on
- Respond politely
- Don’t argue
- Respect the commenter’s opinion
friday february 11th, 2011the partner network
Lee Potts
How they did it…- Start with a plan
- Build a strong social network community through sharing quality information
- Take quality pictures AND video with clear captions
- Create a singular landing page for each property
- Be patient, it takes time
- Don’t “sell” to your network – inform them.
- Write a blog and make it remarkable
- Engage with your network everyday
Engagement = ROI
Tools Used: YouTube, FriendFeed, Facebook, Custom landing page
Cost: Time Spent
Results: Over one weekend he had 200 YouTube views, an open house and four offers.
“80% of my closed transactions over the last six months can be directly attributed to my use of social media marketing…”
Lesley Lambert Park Square Realty
Westfield, MA
Start Selling?
friday february 11th, 2011the partner network
Meet Lisa, Debbie & Martha
Lisa is so excited to have just bought her first new house from you that she wants to tell everyone how great you are. She COULD call everyone she knows and brag about you, but there has to be an easier way.
Debbie works with Martha who is just about to begin her search for her first home and is looking for recommendations on a good REALTOR® to take her around and look at properties. She is new to the area, so she doesn’t really know how to ask.
Let’s see how it’s done…
friday february 11th, 2011the partner network
Lisa Client
Lisa Client
We just moved in to our new house and are so thankful to our Dave By The Shore for his help in finding the perfect place.
Step #1: Lisa posts to Facebook how grateful she is to you that you helped her find her dream home and tags you in her update.
friday february 11th, 2011the partner network
Lisa Client
Lisa Client
We just moved in to our new house and are so thankful to our Dave By The Shore for his help in finding the perfect place.
Step #2: Debbie comments on Lisa’s status that her friend Martha at work has been looking for a good REALTOR®
Debbie FriendLisa that’s great. Congratulations. I am going to tell my friend Martha at work about Dave By The Shore – she needs a REALTOR® - he’s good?
friday february 11th, 2011the partner network
Lisa Client
Lisa Client
We just moved in to our new house and are so thankful to our Dave By The Shore for his help in finding the perfect place.
Step #3: Lisa assures Debbie that you are a terrific REALTOR® and tells her to have her friend Martha use her name when reaching out to you.
Debbie FriendLisa that’s great. Congratulations. I am going to tell my friend Martha at work about Dave By The Shore – she needs a REALTOR® - he’s good?
Lisa ClientDave By The Shore is the best – tell Martha to mention my name when she calls him and he’ll take great care of her and she’ll be in her dream house in no time.
friday february 11th, 2011the partner network
Lisa Client
Lisa Client
We just moved in to our new house and are so thankful to our Dave By The Shore for his help in finding the perfect place.
Step #4: You see this unfolding because Lisa “tagged” you in her post and you comment with your contact information and an initial introduction to Debbie.
Debbie FriendLisa that’s great. Congratulations. I am going to tell my friend Martha at work about Dave By The Shore – she needs a REALTOR® - he’s good?
Lisa ClientDave By The Shore is the best – tell Martha to mention my name when she calls him and he’ll take great care of her and she’ll be in her dream house in no time.
Dave By The ShoreHi Debbie, I would love to help out your friend Martha – feel free to have her contact me at (203)555-1515 or right here on Facebook.
friday february 11th, 2011the partner network
Lisa Client
Step #5: Martha goes to Dave’s page on Facebook and clicks the Like button and can then communicate with him through his page.
http://www.daverealestate.com
Dave By The Shore
Dave By The Shore
Excited to be showing my newest client Martha homes that just may be her dream home tonight!
Martha
Dave By The Shore – thanks for showing me those houses tonight. We’re going to talk it over and get back to you. You were great. So glad we connected here on Facebook.
friday february 11th, 2011the partner network
Questions and Answers:
Join Us: http://www.facebook.com/ctmls
Watch Us: http://www.youtube.com/ctmls
Discuss With Us: http://bit.ly/CTMLSLinkedIn
More Answers: http://ctmls.ctreal.com