How Facebook Ads Fit Into A Lead Funnel

Awareness

Interest

Conversion

Advocacy

How Facebook Ads Fit Into Your Funnel

You can’t use Facebook to drive sales, because I’ve never seen a

conversion from Facebook. I think you just doesn’t know how analytics work… Last click

attribution is dead.

RIP Last Click Attribution

Last Click Attribution Linear AttributionV.S

Goals

Optimize Content

Targeting

Viral Cycle

Before you Start• Determine Goals • Establish a Budget • Define a Target Market • Develop a Content Strategy • Set Up Tracking