How effective is the combination of your main product and

ancillary texts?

Question (2)

Synergy Between The CD Cover And The Advert

The font colours (blue, black and grey) predominantly are both used on the CD cover and advert.

The front cover and the advert are laid out in the same way.

The background colours on the front cover and the advert are the same, which are grey and blue.

The fonts used on the advert, and CD cover are the same, which are segoe script, and letter gothic std. The audience can easily begin to recognise Conor Maynard’s style.

Synergy Between The CD Cover And The Advert

We tried to create a branding a brand name for him – if people always see his name written in a certain type of font they would soon get used to seeing it and link it back to him and his future products.

Conor Maynard is considered to be a similar artist to Justin Bieber. They both have the same sort of conventions on their media products.

Bold and plain font.

Shy and humble look.

Synergy Through The Music Video

Just like in the music video, the model is wearing the same type of youth clothing in the CD cover and advert. Young males’ typical clothing may be seen as: a hoody, jeans and era cap.

In all the media products, his face is represented with a plain and simple straight face, just like fonts used on the CD cover and the advert.

Synergy And The Locations

The main themes behind the song and the video are adolescence and the genre pop or electro-pop. During the teen years, teenagers party hard, which is where we gained our idea to create a party/club scene, as seen in Conor Maynard’s actual video. The other location we used also relates to adolescence as Banksy Tunnel is an area full of graffiti, which is a typical outlook of where teen males would hang around.

Synergy And The Locations

The genres pop and electro-pop is one of the main themes in the song and the music video, and can be seen through the use of bright colours, and his typical teen dress sense.

Bright Colours.

Teen Dress Sense.

Potential Labels To Sell My Artist

EMI Group Ltd, also known as EMI Music or simply EMI, was a British multinational music recording and publishing company headquartered in London, United Kingdom.

Parlophone is a record label that was founded in Germany in 1896 by the Carl Lindstrom Company as Parlophone. The British branch was formed in 1923 as "Parlophone Records" which developed a reputation in the 1920s as a leading jazz label.

And…My music video may appear on MTV- a channel that is

popularly viewed amongst teenagers.