HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND THE ANCILLARY TEXTS?

A)WHAT WERE YOU TYING TO ACHIEVE IN YOUR MAIN PRODUCTION? WAS THIS ALSO REFLECTED IN THE TWO ADVERTISING PRODUCTS?

B)HOW EFFECTIVE DO YOU THINK THE ANCILLARY PRODUCTS ARE IN SELLING YOUR PRODUCTION?

C)MAKE COMPARISONS WITH REAL MEDIA TEXTS.

WHAT DID WE TRY TO ACHIEVE?

In our production we attempted to make a professional short film based upon the paradigm of the romantic drama genre. We used knowledge gained from our previous AS year where we had to create a two minute opening to a film.

Our knowledge of cinematography, mise en scene, editing and sound, plus wider research on the paradigm of drama and similar films allowed us to create an image of the professional film we wanted to create.

http://bca2media2013group13.blogspot.co.uk/2012/09/short-film-research_20.html

http://bca2media2013group13.blogspot.co.uk/2012/09/romantic-drama-research.html

WE THEN RESEARCHED SIMILAR FILMS’ POSTERS: HTTP://BCA2MEDIA2013GROUP13.BLOGSPOT.CO.UK/2012/12/FILM-POSTER-RESEARCH_10.HTMLOur film poster looks professional as we have placed the main actors names at the top of the poster and the name of the film in the centre. Displaying the names of the actors will make the audience decide whether they want to watch the film. This is a common technique in film posters.

We placed the film title in the centre of the poster so it is the first thing the audience will see. This will catch their attention and make them want to know what the story is about.

We used the steel tongs font at the bottom of the poster to create a more professional look as the potential audience can then see other members of the crew such as the director and camera operator. The certificate also states to the audience the classification of the film has been given. We based this n research from the BBFC website. This makes our film look professional as it shows what audiences can view the film.

Many film posters have a star rating between one star and five stars. We put this at the top of the poster to show to our audience that our film is professional and enjoyable to watch.

If we had the time to recreate our poster, I would suggest having a different background. For example, we could have used a picture of Sally’s house as a background photo as I feel that the background we have used looks like a background used for a horror film rather than a romantic drama.

WE CONDUCTED RESEARCH INTO RADIO TRAILERS: HTTP://BCA2MEDIA2013GROUP13.BLOGSPOT.CO.UK/2013/01/RADIO-ADVERTISEMENTS-RESEARCH.HTML To view our radio trailer, follow this link:

http://www.youtube.com/watch?feature=player_embedded&v=CC9TQqce55k

We used dialogue in our from our film to provide the audience with a preview of what our film is about however, we selected this dialogue carefully so that it doesn’t give away too much of our story so it makes the audience want to know more about the film.

We used a voice over to inform the audience of the film name, the directors and that it will be in cinema’s soon.

This created a professional film trailer.

WHAT DID WE TRY TO ACHIEVE?

When planning our film we wanted the audience to be able to relate to our film, be informed and be entertained. To inform them, we emphasised the effects of alcohol abuse in which it can lead to infidelity issues and teen pregnancy. To inform our audience whilst keeping them entertained we created a party scene where Sally gets drunk and so the audience may also be able to relate to the film also. We also created conflict between the characters as the main focus of our narrative. There are multiple conflicts between characters. The most apparent is that Lizzy tries to convince Sally to tell James and George that she is pregnant but in the end she only tells James. This conflict is not known by any of the other characters other than Sally, however the audience know that she is lying and hiding the truth from James and George. Our audience may be able to relate to this conflict as they may have hidden the truth from a friend or family member before.

WHAT DID WE TRY TO ACHIEVE?

Realism was an important aspect in our film as the characters and narrative had to be believable. Our narrative is believable as teen pregnancy has increased dramatically over the past 10 years and therefore it is relatable to real life.

James, the victim in the narrative is a character that our predominately female audience will sympathise with, and will be able to relate to. Our audience will sympathise with him as they see only see James treating Sally with respect- he goes to apologise to her for their previous argument. He then forgives her for cheating on him, even though the audience doesn’t see this, it is clearly stated by another character in the film.

James and Sally experience realistic events that could potentially happen to our audience.

WHAT DID WE TRY TO ACHIEVE?

Sally cheats on James James ties to apologise Sally tells James she is pregnant

DOES OUR POSTER EFFECTIVELY SELL OUR PRODUCTION?

The picture of Sally, the main girl, in the centre of the poster sells our product effectively as she is holding her stomach to suggest that she is pregnant and in her right hand is a cup of vodka which implies that alcohol plays an important role in the film. I think if we were to add more characters into this poster it would sell the product more effectively as, for example, we could have taken a picture of Sally in the middle, James at one side consoling her and George at the other with his back turned. This would entice the audience and make them want to watch it as it introduces three characters rather than just one. The title and strap line are vague. They tell the audience that someone is being dishonest to other characters but doesn’t give away who to and why. Furthermore, the strap line is a rhetorical question as the audience cannot answer this until they have watched the film and understand the scenario and therefore it makes and audience interested in the film.

DOES OUR POSTER EFFECTIVELY SELL OUR PRODUCTION?

We took inspiration for our film poster from the 500 Days of Summer poster as it has the main character as the centre image. It also has the title of the film in the centre which draws your attention immediately to the title, similar to ours. However, we decided adapt this poster idea and apply it to our film. For example, the facial expressions on this poster are happy, which is not applicable to our film and therefore, Sally looks sad. In addition, the title of our film, ‘deception’ slightly convers Sally’s stomach which suggests to the audience that she is being deceptive over her pregnancy. We used the same concept that is used in the 500 Days of Summer poster but in a different context. For example, in this poster, the main character is wearing the film title on his t-shirt and he is looking down towards it. This suggests that the story is based around his life, similar to what we were trying to show in our poster.

DOES OUR RADIO TRAILER EFFECTIVELY SELL OUR PRODUCTION?

We believe our radio trailer is effective because the stereotypical trailer will have a male voice over and by using a female voice over instead, it appeals to our female target audience. This may encourage females to watch our film as it implies that it is predominantly a female film.

By including a voice over in our radio trailer it makes it sound professional as it is dramatic and informs the audience about where they can see the film and what it is called.

We also included dialogue from the final film in order to entice the audience. We used dialogue from female and male characters so that it may appeal to a wider audience outside our target audience.

http://www.youtube.com/watch?feature=player_embedded&v=CC9TQqce55k

http://bca2media2013group13.blogspot.co.uk/2013/01/radio-advertisements-research.html

Inspiration:We researched what a radio trailer should consist of and searched for example ones for previous films. The radio trailer for Breakfast at Tiffany’s has a voice over which sounds cheesy but makes you interested in the film. When we were planning our radio trailer we took this onto consideration as so our narrator put excitement in their voices in order to attract an audience.