HOW EFFECTIVE IS THE COMBINATION OF

YOUR MAIN PRODUCT AND ANCILLARY

TASKS.

The two main characters are looking directly at the consumer making the audience feel like they are being directly addressed, drawing them into the poster. The more serious and ‘I mean business face’ on the feme fetal suggests she is the powerful character as apposed to the relaxed half smile of the anti-hero.

Screen shots from the film makes audiences who have seen the film remember it and audiences who haven't a taste of what is to come.

Text links in to the themes in the film. The idea of the text is as if it is being typed and the social networking side In the film makes the poster reflect it.

Conventions of most film noir posters and film colors that I have used. All or most characters on show, Femme fetal looking feminine and powerful, Male protagonist looking less powerful and more naive.

My film review for ELLE is very modern a lot like our film. The idea of this review being online links it into the film and themes about social networking. The feme fetal being the subject of the image for the womans magazine is key for readers to relate and intrigue them more.