How does our product use, develop and challenge the forms and conventions of

real media products?

Magazine Cover

Using the bar code and price adds credibility to the magazine cover, giving it the look of a more realistic cover.

Large headline story shows that our movie has caught the attention of the magazine and is interesting to it and its readers. By being the headline story, it shows it is obviously the feature of the months magazine.

‘The Love Issue’ outlines other stories that are featured in the magazine, which is a method used by all magazines to make sure the readers understand what is being included in the magazine.

Using the theme colour of the movie, it shows again that it is the magazines feature article, an idea often adopted by magazines such as Empire.

Having a large picture of the stars of the movie in their characters roles and costume gives and indication to what the movie will be about, making it attractive for the market audience. This is often used by magazines to bring in potential readers who have an interest in the movie itself, its genre or the actors.

The use of a large magazine title headline it makes usual readers find the magazine easily, and allows the customers to know which genre of magazine it is. The tagline beneath gives further information as to the genre.

Often, film posters use quotes from well known journalists and review columns to give an idea of what the movie is like and how successful it is.

Using pictures of the stars of the movie in this context shows that they are posing for a school photograph, showing the setting of the movie. Also, using pictures of the stars of the movie allows their fans to see that they are a part of the cast.

Posters often include numerous actors names that are cast in the movie. This shows the amount of well known actors being included, allowing the strength of the cast to be seen more obviously.

Including the producers and directors names, along with other companies that have played a major part in the creation of the movie. This makes sure they are being acknowledged for their work, as well as having recognisable names noticed by the public.

Including the tag line again gives the viewers a way to see what the genre of the movie is and also what the basic theme of the movie is. This is often used by posters to clarify genre and themes.

By using the theme colours as both a background and for the text, it shows the obvious connotations of boy and girl, again giving an idea of the theme behind the movie.

By using the BBFC’s way of regulating and adding a ’12a’rating, it shows what age group the movie is appropriate for, and that it conforms with its regulation.

Showing the release date of the movie allows anyone interested in the movie to know when to go to the cinemas to watch it, drawing in more viewers. This is often used by posters to clarify release dates.

Film Poster

By dressing the girl in a hooded jacket it shows that she is trying to hide from everything that is going on, as well as showing a masculine edge that has been introduced since the body swop. This represents her not wanting to dress in a ‘smart-girly’ outfit, and going against convention. Using costume in such a way to represent feelings and what is going on in the movie is often used in the industry; for example, in ‘Freaky Friday’, after they swop bodies they dress completely opposite to one another to show their differences.

By dressing the boy in quite smart clothes, it again shows the differences between the characters and that they are showing their differences through what they wear. This theme intensifies as the movie goes on, with the girl wearing ‘slutty’ clothes, such as short skirts and high heels, and the boy wearing smarter clothes, such as shirts and ties. This shows their difference even more.

By using a deserted corridor for this scene, it shows that the characters are trying to keep to themselves and keep away from anyone who might discover something is wrong. This technique is often used in movies to show loneliness, but we have developed it so as to make the scene show their anguish at the change also.

The general setting being a college meant that we had to find suitable filming locations around our college and have few options for variation. This makes sure the audience know where the film is set and that there are going to be college-aged issues discussed in the film.

Using a two person shot in this frame shows both of the characters reactions. This allows the audience to see their horror at the situation as well as seeing both of their body language – further showing their differences. The shot is often used to show such interactions, and we have used it for similar reasons.

The characters body language shows that the girl is clearly in charge of the situation. Usually in such situations, it is two boys or the boy being stronger than the girl. We challenge this form as it is needed in the movie to show that the girl is the stronger masculine character after the swop.

Trailer

By repeating the theme colours when showing the audience the release date, it reminds them of the theme of the movie, and hopefully makes them remember the movie even more. By doing this, it leaves underlying messages for the audience to remember the theme colours, and thus the movie when they see it advertised.

By naming the companies that have been involved in the movie it shows to the audience who have been associated with the film, and thus may attract

viewers who have enjoyed other movies produced by the companies. It also makes sure that the companies involved are being fairly represented and thanked for their input into the movie and its release. This is always

used by movie trailers to make sure that the correct people are being represented for their input into the movie.

By showing the release date in a large font it makes it obvious to the audience when to go to the cinema to go and watch the movie. This is

often used by other films so as to draw in audiences and make sure they reach their projected numbers.

Trailer Titles

Repeating the title on screen makes

sure that the audience remember

the name of the movie if they have

missed it elsewhere in the trailer. This

again is often used by trailers to make

sure that the audience are certain

of the movies title.