How Does Healthy Child Make a Difference?

Principles

What is the Truth about Us?

Caring - We care about babies and children and we care about our customers

Truth and Integrity - We can be trusted to provide safe, non-toxic products and reliable information

Extensive Research/Expertise - We know and understand toxins and how they affect babies and children

and what materials to avoid and what materials are safe and healthy

We are Moms - we understand what our customers are going through, we empathize, and we are

supportive of their parenting struggles and journey

We got into the market not to make money, but because we saw there was a dearth of products and

info out there.

We were doing research and disseminating info long before “content marketing” was a thing—at the

beginning of the Internet.

Authenticity it a top priority—no cutting corners or allowing for “maybes” in terms of safety.

What is the Truth about the Market/Industry?

Can be deceptive

Don't understand toxic materials or why that's important

Don't know (or they do know and they don't care) that their products can cause harm

Chemical industry doesn't care about people - it's all about $$

Government is aligned with industry and does not regulate chemicals in products

Many “safe” products have never been tested.

Environmentally sound does not necessarily mean safe

99% (??) of furniture is made with toxic chemicals

What is the Truth about the People we Want to Serve?

vulnerable to toxins

54% of kids have chronic illness

mis-informed or uninformed parents

want to be informed but are overwhelmed

want to be good parents

believe toxins are harmful

don’t know if they believe toxins are harmful but want to be convinced

regret “bad” or “unhealthy” choices their parents made, want to avoid the same.

Purpose

Why do We Exist?

By sheer persistence and insanity and cause we never give up! lol jk

Babies and children are vulnerable and we are disturbed by this

Many products on market are toxic

Children's IQs are lowered by low levels of chemicals - devastating to the future of our society

Children are chronically sick - perfect storm is happening with multiple exposures of chemicals and

metals

Believe that people have a right to know what big corps are putting in products

Don’t trust the government to protect us

Have issues with toxic sensitivities ourselves.

Have been led astray by “experts” in the past

Couldn’t find the info or products we wanted when our children were at their most vulnerable.

People

Who is This For? What do They Care About?

babies, kids, parents -whole families

they care about:

thriving

family health

children's success

happy family life

they'd like more peace and less worry

they'd like to have a more stress-free life

misinformation

making bad decisions

being the best parents they can be

Personal

How can we Change how People Feel? How can we Help them Live

Better Lives?

empower them to make informed choices

provide reliable information

provide products to reduce their toxic environments

provide solutions to their stress and worry

take control of their environments

one less thing to worry about

avoid regrets

sleep better

feel better physically

Perception

What do they Believe?

organic products are expensive

We are a corporate retailer out to make $$

They can't afford to buy organic non-toxic products

Chemicals are not as bad as we say

“more ecological” means non-toxic

“more ecological” means organic

What would we Like Them to Believe about Us?

They can trust us

We care about them

We provide quality information

They can't afford to ignore the exposures to their children

Buying from us is the best investment they can make

We need to make a living but we’re more concerned about the mission of detoxifying our lives

They’re getting a good deal

Our products are comfortable as well as safe

We sell high-quality products

Product

What do People Really Want or Need?

To feel good

Peace of Mind

Happiness

They really need to avoid toxins bc of allergies, asthma or other health issues

Cure illness -- need

Avoid illness – need

How do We Create Value for Our Customers?

Quality products with safe materials

We've done the research so they don't have to spend the time

So they don't have to worry

We listen to them and we are supportive

Great customer service

A community that extends beyond commerce

A forum to connect with other parents who care

Straightforward info