how do you make every piece of content your masterpiece?
TRANSCRIPT
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CONTENTMAKE EVERY PIECE, YOUR MASTERPIECE!
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“THE ONES WHO ARE
CRAZY ENOUGHTO THINK THAT THEY CAN
CHANGE THE WORLDARE THE ONES WHO DO!”
- STEVE JOBS
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60%OF MARKETERS PRODUCE 1 PIECE OF ONLINE MARKETING MATERIAL PER DAY!
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EVERY 60 SECONDS…➡3.8 MILLION GOOGLE SEARCHES
➡150,000 EMAILS
➡3.3 MILLION FACEBOOK POSTS
➡500 YOUTUBE VIDEOS
➡29 MILLION WHATSAPP MESSAGES
➡1,500 WORDPRESS BLOG POSTS
➡500,000 TWEETS
➡65,000 INSTAGRAM POSTS
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55%HAVE NO CONTENT STRATEGY!
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CONTENT MARKETINGENSURING EVERY PIECE ADDS VALUE TO YOUR BRAND
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KNOW YOUR AUDIENCE
TIP 1:
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IS THIS YOUR AUDIENCE?
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AUDIENCE PERSONASWE’RE OFF AGAIN TRAVELLER
BUSINESS TRAVELLER
LOYALTY SCHEME TRAVELER
SPECIAL OCCASION TRAVELLER
BUDGET CONSCIOUS TRAVELLER
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TIP 2:
UNDERSTAND THEIR PAIN POINTS
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IDENTIFY WHAT AUDIENCES ARE SEARCHING FOR
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TIP 3:
ENSURE EVERY PIECE ADDS VALUE
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3 MILLIONOF MICROSOFT’S WEBSITE PAGES HAD NEVER BEEN VISITED
THANK GOODNESS FOR CONTENT AUDITS!
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IDEATION IS 1% INSPIRATION,
99% PERSPIRATION
TIP 4:
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TIP 5:
KEEP BUILDING ON YOUR IDEAS
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TIP 6:
WRITE WITH YOUR AUDIENCE IN MIND
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✓ OPTIMISE TITLE TAGS AND META DATA
✓ INTERNALLY LINK TO OTHER PAGES
✓ INCLUDE RECOMMENDED READS
✓ PROVIDE CALL TO ACTIONS
✓ VISUAL AND ENTICING TO READ
SEO-OPTIMISE YOUR COPY!