how do people influence you? sherwood brooks driftwood middle school 2010

How do people influence you?

Sherwood BrooksDriftwood Middle School

2010

What is Propaganda?

A form of communication that may use distorted, false, or misleading information to persuade Circular reasoning Stereotyping Overgeneralization Cause and Effect Fallacy

Circular ReasoningAn attempt to support a statement by repeating it in other words

Example:Using video cameras to monitor school hallways is good because it feels right.

Stereotyping A stereotype is a generalization about a group

of people (Racial, ethnic, religious) that doesn’t take into account individual differences

Overgeneralization A broad statement that says something is

true for every case, with no exceptions.

Cause and Effect Fallacy

The author makes the assumption that because one event follows another, the second was caused by the first.

The school cut security staff, and two students fell down the stairs and were seriously injured.

Persuasive Techniques

False Analogy – compares two things that do not have enough similarities to be a valid comparison

A means of convincing people: to buy a certain product to believe something or act in a

certain way to agree with a point of view


False premise – begins with a statement that is not true

People who wear glasses are smart. Naomi wears glasses, so she is smart.

If I’m made from sugar, why am I a sugar substitute?


Red Herring – a reason that distracts from the argument

Persuasive Techniques Either/or Fallacy – assumes that there are only two alternatives.

Either go to college or forget about getting a good job.

Repetition: Repetition: The name of a product is repeated many timesThe name of a product is repeated many times

HEAD ON Apply directly

to the forehead


to the forehead


to the forehead

Slogan: “Can you hear me now?”Slogan: “Can you hear me now?”

A catchy phrase or statement often used to sell a service or a product.

BandwagonBandwagon

A statement suggesting that everyone is using a specific product, so you should too

Persuading people to do something by letting them know others are doing it

Gives impression that you will be left out if you don’t do what you are being persuaded

Example: “See why so many women have switched” (Shampoo advertisement)

Why are these examples of Why are these examples of Bandwagon?Bandwagon?

By using the plain-folks technique, speakers attempt to convince their audience that they, and their ideas, are "of the people." The device is used by advertisers and politicians alike.

Plain Folks Propaganda is an every day person or people that sell a product.

Transfer is a propaganda technique used when an advertiser tries to transfer our good feelings about one thing, to his product:

By using positive associations you already have in one area, the advertiser doesn't have to start from scratch to create those same positive associations for its product.

With transfer advertising, you can manipulate the audience's feelings about the product by choosing to highlight one fact about the product while ignoring aspects of the product that don't fit with the message you want to send to the consumer.

TestimonialTestimonialA well-known person supports a product or

service

Testimonial works because you feel Testimonial works because you feel like you can trust the words of an like you can trust the words of an expert or someone who is famous.expert or someone who is famous.

Expert OpinionExpert Opinion

Ads using scientific sounding language to make a product seem more effective.

Appeals to the audience’s intellect“Four out of five dentists recommend

this toothpaste….”“Studies show that….”

Expert OpinionExpert OpinionExperts approve this product, so you should

use it

“Four out of five dentists recommend sugarless gum for their patients who chew gum”

Emotional Emotional AppealAppeal

A person is made to have strong feelings about a situation or product

Using the words of a famous person to persuade you “Got Milk?” “Just Say No!”

Loaded words that make people feel strongly - love/hate, patriotic, loyal, un-American, socialist, bully

Sports figures promoting athletic gear, sports drinks, or shoes.

Quick ReviewQuick Review

Soda is as healthy to drink as water. So I drink soda with all my meals.

False Premise


Either you vote for Ellen Green for student body president or our school activities will decline.

Either/Or Fallacy


Just as dogs need to be trained to obey commands, students need strong discipline to improve their learning.

False Analogy


Yes, animals are trapped in zoos. But what about all those people trapped in jobs they hate?

Red Herring


Plain Folks

The most important part of this appeal is the speaker's portrayal of themselves as someone who has had a similar experience


Transfer


All teenagers love the Twilight series. You’ll love it too!

Bandwagon


“Dale Chapman will make an excellent governor,” says Nobel Prize winner, Peter Genzarro.

Testimonial

Homework

Bring to school magazine and newspaper ads, pictures printed from the Internet, movie posters, videotaped commercials, or other materials that attempt to persuade people in some way.

how do people influence you? sherwood brooks driftwood middle school 2010

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