How Do I incorporate Structured Data into My

Website? Structured data has become an extremely important part of a website in this day and age. This data, which is stored on a website, is there to ensure that, for example, the so-called rich snippets are displayed in the Google search. They are an important SEO factor. Since this method of labeling is an open source project, search engines such as Microsoft's Bing also use these markers. These rich snippets are - simply put - the possibility to get more space in the organic search of Google.

The structural data at this point show that there are seminars in Berlin and Hamburg and on which day. In addition, the direct links to the individual seminars are also displayed and can be reached directly with a click. I call that a click incentive for a seeker who would like to attend a seminar.

More examples of rich snippets

At the moment, roughly speaking, the algorithm decides whether these rich snippets, which are based on the structural data, should be played out.

How do you integrate structural data? Structural data are clearly structured. There are three key resources that are best used to find out which markups are best for you or your customer. On the one hand, this is the reference documentation from Google at https://developers.google.com/search/reference/overview?hl=de Everything you need to know to create, test and then implement the code can be found here. I am always of the opinion to use the know-how that Google provides. This also includes the implementation in JSON LD format, which is preferred by Google. In the meantime, z. B. Microsoft's Bing Search is able to understand this format. A second source is the website https://schema.org . This page describes many awards in detail with examples and code. A great treasure trove to research what Google has not yet listed in its reference documentation. And if you want to go deeper into the matter, everything on the topic is recommended on Github. This can be found at the following URL: https://github.com/schemaorg/schemaorg It is also worth browsing here!

Sources for Schema.org Rich Snippet Awards

● Google reference documentation ● Schema.org website ● Github Shema.org

Structured data using the Search Console The old version of the Search Console offers the option of submitting a limited selection of structural data to Google under Data Highlighter. Attention: This data is then not programmed on your site via Google, but registered and evaluated by Google. Or in short: Google does not optimize your source code, but rather the structural appearance of your website. The following data is currently supported using the Data Highlighter function in the Search Console:

● Items ● Book review ● event ● Movies ● Local businesses ● Products ● Restaurants ● Software programs ● TV episodes

So if you're posting recipes, the data highlighter is out of the question. The processing of these awards using this function depends on Google. Therefore I find it difficult to name a period here. This offer is certainly an acceptable way to start with the structured data. Better than nothing! It should also be noted that these awards will of course not work in Bing's search. It's also an old feature. It would be nice if it could also be found in the new Search Console. At least I wish so.

Rich snippets using Google Tag Manager You can also get rich snippets if you are already using the Google Tag Manager or a programmer has 10 minutes to implement the GTM container code in the website. Then the SEO simply uses the functions of the GTM. Google definitely prefers the direct integration into the source code, but if there are simply no IT resources available for one or more programmers in the foreseeable future, then I think it is an acceptable way to store the structured data using GTM to get. Anyone who has access to the website container can then use the web-based GTM solution to get the structured data into the page indirectly without long waiting times for free IT resources. There are other ways, so there are more and more plugins for CMS that make it easy to publish structured data. WordPress is also at the forefront here. Basically I would not want to operate without structured data nowadays, as this is a significant ranking advantage over the competition who do not use such structured data. For more information related to top seo services in Dubai, you can visit Brand AdvoKates.