how data visualization enhances the news
TRANSCRIPT
The Briefing Room
How Data Visualization Enhances the News
Twitter Tag: #briefr
The Briefing Room
! Reveal the essential characteristics of enterprise software, good and bad
! Provide a forum for detailed analysis of today’s innovative technologies
! Give vendors a chance to explain their product to savvy analysts
! Allow audience members to pose serious questions... and get answers!
Mission
Twitter Tag: #briefr
The Briefing Room
Topics
This Month: ANALYTICS
October: DATA PROCESSING
November: DATA DISCOVERY & VISUALIZATION
Twitter Tag: #briefr
The Briefing Room
Analytics
My, how the news and reporting industry has
changed
Twitter Tag: #briefr
The Briefing Room
Analyst: Robin Bloor
Robin Bloor is Chief Analyst at The Bloor Group
Twitter Tag: #briefr
The Briefing Room
Tableau Software
! Tableau develops software for data visualization, business intelligence and analytics
! Their stated mission is to help people see and understand data
! Tableau Public is designed to allow users to create visually compelling and interactive graphics that can be embedded and shared
Twitter Tag: #briefr
The Briefing Room
Guest: Ben Jones
Ben Jones is the Tableau Public Product Marketing Manager for Tableau Software in Seattle. Previously, Ben was a process improvement specialist at a medical device company in Los Angeles, and he has a background in mechanical engineering and business. Ben also blogs about data analytics and visualization at http://dataremixed.com, and he can be reached at [email protected] or on twitter at @DataRemixed.
http://blogs.wsj.com/venturecapital/2009/08/25/how-long-does-it-take-to-build-a-technology-empire/
1. Captures the Imagination
Which story are you more likely to read?
h#p://www.guardian.co.uk/news/datablog/2013/apr/16/data-‐store-‐boston-‐marathon-‐explosions
The explosion …and the response
2. Illustrates Trends
We saw it happen
h#p://[email protected]/blogs/shortsharpscience/2011/03/interac@ve-‐graphic-‐japans-‐dea.html
Was it the biggest? the Deadliest?
3. Facilitates Comparisons
A movement underway
http://www.lanacion.com.ar/1595734-el-mapa-del-matrimonio-igualitario-en-el-mundo
But how widespread is it?
More Comparisons
Is my pension in “peril”? Is my county more “lush”?
4. Hits Close to Home
http://www.cnbc.com/id/100929269 http://host.madison.com/ct/news/local/data-only-states-have-more-bars-than-wisconsin/html_1a7a0e58-b732-11e2-99a0-001a4bcf887a.html
5. Stimulates Dialog
on social
on comments
LaNacion visualized the suspicious expenses of VP Boudou
http://www.lanacion.com.ar/1568445-sospechosos-viajes-de-boudou-el-senado-pago-viaticos-por-destinos-que-no-visito#comentar
6. Aids Memory
Which are you more likely to remember tomorrow?
This? Or This?
FREE Windows software to quickly create and share interactive data graphics on the web. Coming to Mac soon!
What is
How does it work?
Data Connect Visualize Publish
Data in Excel, CSV, Access
Point Tableau Public to data
Create interactive dashboards
Embed in your website and share via social media
Award Winning Data Journalism
http://www.globaleditorsnetwork.org/dja/ Ref:
1. Captures the Imagination 2. Illustrates Trends 3. Facilitates Comparisons 4. Hits Close to Home 5. Stimulates Dialog 6. Aids Memory
Summary: How Data Visualization Enhances the News
BEN JONES [email protected]
@DataRemixed
Twitter Tag: #briefr
The Briefing Room
Perceptions & Questions
Analyst: Robin Bloor
Is a Picture Worth a Thousand Words?
The Options For data, there are two possible approaches:
Of course, they are not mutually exclusive. They can be combined.
REPORTS VISUALIZATIONS
Lists Groupings Summaries
Verbal comment
Illustrations Graphs Charts
Diagrams Photographs Animations
Beyond the Spreadsheet
Most of the time you do not just VIEW data, you INTERACT with it:
u Anatomically – via drill down and summary
u Mathematically – via algorithms
u Exploratively – via a variety of perspectives
u Topologically – through its visual appearance
The Nature of Learning
LEARNING:
u The VISUAL CORTEX is the largest neural system in the brain and hence often dominates learning
u Differences noticed by the senses draw attention and have GREATER IMPACT
u Words and pictures are inevitably cross-bred; there is logic, but also INTUITION
u EXPLORATION promotes learning; ARTICULATION promotes learning; TEACHING promotes learning
News & News Analysis N
EWS:
W
hat
is h
appe
ning
?
Headlines
Soundbites
Videos
Photos N
EWS
ANAL
YTIC
S:
Why
& H
ow
Analysis
Statistics
Graphs
Photos
The “Democratization” of Technology
Technology adoption – DRIVEN BY PRICE:
u The military
u Large companies
u Medium-sized companies
u SMB and SOHO
u Joe Public – often led by youth (16-25)
u What led Tableau to develop this type of visualization service?
u Is Tableau Public completely free? If so, what does Tableau gain by providing this?
u Does the illustration capability include any kind of exploration/drill down? If not, then could it?
u Who are the users you expect to make use of this?
u Data journalism? Is this a new kind of journalism?
u Are there commonly available sources of data that can be used to effectively illustrate the news? If so what is available?
u Is there a “data market?”
Twitter Tag: #briefr
The Briefing Room
Twitter Tag: #briefr
The Briefing Room
Upcoming Topics
www.insideanalysis.com
September: ANALYTICS
October: DATA PROCESSING
November: DATA DISCOVERY & VISUALIZATION
Twitter Tag: #briefr
The Briefing Room
Thank You for Your
Attention
Slide 5 Image Source: http://en.wikipedia.org/wiki/File:New_Orleans_Item_Newsroom_c_1900.jpg