how customers develop factiva products ann lee special libraries association june 13, 2000
TRANSCRIPT
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How Customers Develop Factiva Products
Ann Lee
Special Libraries Association
June 13, 2000
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Customer as Product Developer
Incorporating customer input into the design process
How our customers have implemented creative solutions
A new career for info pro’s
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DestinationSites
Reuters Business Briefing
Dow Jones Interactiv
e
FactivaIntegration
Factiva Developer
ServerSoftware
Factiva Links
RBB Select
Factiva Publisher
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CONSTRUCTION
JUSTIFICATION DEFINITIONARCHITECTURE
DESIGN
TESTING LAUNCHSUCCESS REVIEW
FACTIVAProduct Development Process
PRODUCTRE-EVALUATION
IDEAGENERATION
Methods of Work
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How Do We Collect Customer Input?
Individual research interviews globally
Field observations of users
Usability testing of new product concepts
Continuous loop
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How we choose participants
Various professional roles
Users of different products
All vertical markets represented
Geographically diverse
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Monitoring the Market
Evaluations of current products globally
Forecasts
web access
industry trends
business climate -- flatter orgs, e.g.
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What is important to users?
Speed/response time/performance
Post-processing of results
User administration
Company searching should be easy
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What is important to users?
One product that works for all levels
Clear, simple labels for global audience
Allow for customization
Integrate content
different types of sources
internal and external
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Factiva IntegrationFactiva Publisher
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User InterfaceDefault
View
Sneak PeakFactiva
Publisher
Back
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Info Pro as Product Developer
Greater choice of products
Component-based purchases
Customized for their environment
Opportunity: not limited to out-of-the-box
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Back
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Factiva DeveloperObjects
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An Example of DJI’s Content
Objects at work
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Info Pro as Product Developer
Definition of results
User needs
Working with vendors
Justification
Implementation
Evaluation