how cool is my web shop
TRANSCRIPT
“How Cool Is My Web Shop?”
A practical framework for assessing online retail good practice
ALAN NOAKE
“Chief Lab Rat”
The ICELAB Ltd
2008
Supporting in 2010
2009
Features RewardsSecurityDesign
Design & Navigation
50 ICECUBES
Security & Customer Support
Various Ecommerce Features
+25 ICECUBES
+75 ICECUBES
Rewards – Success, Sales Conversion &
Profits
+50 ICECUBES
Design & Navigation (50)
Brand Consistency
Design & Navigation (50)
Great Navigation
Really cool photography
Design & Navigation (50)
Design & Navigation (50)
A cool URL – www.buy-jeans.net
Design & Navigation (50)
A cool URL – www.diy.com
Design & Navigation (50)
Design & NavigationWhatever you do…
Please don’t judge the design, navigation, colour scheme and photography
yourself – get professional design advice or at minimum
ask a dozen of your target audience for constructive
feedback & criticism
Internet Merchant Bank Accounts
Security & Customer Support (25)
3rd Party Payment Providers
Security & Customer Support (25)
Secure Certificate Providers
Secure Accreditations
Security & Customer Support (25)
The Legal Stuff…(Boring, but you gotta have it!)
Security & Customer Support (25)
www.pcisecuritystandards.org
PCI (DSS) Standard
Terms & Conditions
Returns Policy
Registered Business Address
PhoneNumber
VATNumber
RegisteredCompanyNumber
Customer Reviews
Various Ecommerce Features (75)
Various Ecommerce Features (75)
BackendIntegration
To Accounts
Product Search
Upsell AtCheckout
Discounts /Sale Pricing
eVouchers /Coupons
SpecialOffers
CustomerOrder History
OrderDeliveryTracking
PriceComparison
Image Zoom3D Images Newsletter
Opt-In
Key InfoContent
Management
StockControl
Auto EmailOrder
Confirmations
ProductBundleOffering
AffiliateTracking
And, many, more over time for sure…
AlsoBrought
Sales Conversion!£££££££££££££
Results & Success (50)
0.1% 5 0.5% 10 1% 20 5% 30 10% 35 20% 40 30%+ 50
Package or Bespoke Solution?
Package SolutionsThe ICELAB’s
Cool BlueWeb Shop
Bespoke Solutions
The ICELAB’s
Mellow YellowWeb Shop
The ICELAB’s
Red HotWeb Shop
www.9gdesign.co.uk www.absolutegraphix.co.uk
www.activwebdesign.com/ct5/ www.adhwebcreations.co.uk
www.advancedecommercesolutions.co.uk www.advertisebydesign.co.uk
www.aecetiaconsultancy.co.uk www.arcray.net www.arpey.co.uk
www.artofgold.co.ukwww.artwyse.com
www.ash-management-systems.comwww.barminggraphics.com
www.bagshots.comwww.blackfox.co.uk
www.bluehousedesign.co.uk www.bluespark.co.uk
www.bloommedia.co.ukwww.bubblegate.co.uk
www.businessnetworks.co.uk www.adamscreative.co.uk
www.ahead-bs.comwww.busivis.co.uk
www.buzzinfly.co.uk www.byusdesign.com
www.cantweb.co.ukwww.cedarpress.comwww.cfa-group.com
www.chiarastone.co.uk www.cherrycreative.co.uk
www.chilliapple.co.uk www.coasis.co.uk
www.cornishwebservices.co.ukwww.coronamedia.co.uk
www.creat-ed.com www.creativeclicks.co.uk
www.creativestudio.plus.com www.creativevenom.co.uk
www.custwin.co.uk www.cyb.co.uk
www.cyberkix.co.ukwww.deliveredsystems.com
www.designfunktion.netwww.directdesign.co.uk
www.distinctivethinking.co.uk www.dotcafedesigns.com
www.dotmagic.co.ukwww.dynamic-webs.co.uk
www.dynamicawebdesign.co.uk www.easisites.co.ukwww.elasticeye.com
www.elementally.co.ukwww.englandagency.com
www.eonic.co.ukwww.eqmedia.co.uk
www.ethernetworks.co.uk www.evolution-internet.com
www.fernhart.com www.firemelon.com
www.firewhacker.co.ukwww.fletcherconsult.co.uk
www.frogcreation.comwww.fusion-advertising.co.uk
www.gelcreative.co.ukwww.gforces.co.uk
www.gkadesign.com www.glenfieldsoftware.com
www.goldhosts.com www.greendesign.co.uk
www.hayward-design.co.ukwww.headley-design.co.uk
www.highpro.co.ukwww.hophousedesign.co.uk
www.hpsweb.comwww.i2imarketing.net
www.ib3.co.uk www.id2design.co.uk www.iddonagenda.comwww.impact-im.co.uk
www.insitewebdesign.co.ukwww.interactivered.com
www.invmed.demon.co.ukwww.itarus.com
www.jasemmarketing.co.uk www.jingo.com
www.justfirst4.com www.kaged.co.uk
www.kc-webdesign.co.uk www.kent-design.co.ukwww.kentwebsites.com www.kdesigngroup.comwww.kickinteractive.net
www.kisska.com www.lancasters.co.uk
www.lgweb.co.uk www.lightmaker.comwww.limefox.co.uk
www.lionheartdigital.co.ukwww.mdesignsolutions.co.uk
www.media-garden.co.uk www.mid.co.uk
www.mindwave.co.ukwww.morley-computing.co.uk www.moveaheaddesign.com
www.mtstudios.netwww.netsimage.com
www.netsite.co.ukwww.net-storm.co.ukwww.newcreatif.com
www.nice-work.org.ukwww.oakwebdesign.com
www.oldthing.co.ukwww.onaraltech.com
www.online-web-solutions.comwww.ontapgroup.com
www.onthewebnow.co.uk www.open-sandwich.co.uk
www.opensandwich.netwww.othermedia.com www.ozonelabs.co.uk www.pbgroup.co.uk
www.piggybacknet.comwww.plagro.com
www.planet4properties.com www.procreations.co.uk www.protecweb.co.uk
www.PukkaWebDesign.com www.qlue.co.uk
www.quadwebdesign.co.uk www.realisingdesigns.comwww.redantdesign.co.uk
www.redbullet.co.uk www.redcarrot.co.uk
www.redeyemedia.co.uk www.redsnapper.net
www.redmulletdesign.com www.red-square.co.uk
www.rogueinteractive.co.ukwww.runic.com
www.saxonis.co.ukwww.screenspeed.co.uk
www.sd2001.co.ukwww.sedesigns.co.uk
www.semsolutions.co.ukwww.sherry-trifle.co.uk
www.shinyoctopus.com www.sinclairdesign.comwww.sitewizard.co.uk
www.sjssolutions.co.ukwww.soup.co.uk
www.spannersoftware.co.ukwww.sprintinternetservices.co.uk
www.square-design.co.ukwww.sticklandweb.co.ukwww.stickytoffee.co.uk www.studio808.co.uk
www.stysh.co.ukwww.subtense.com
www.surfmarketing.co.uk www.sytecweb.co.uk
www.tangerine-uk.co.ukwww.taurus-graphics.net
www.tdsf.co.uk www.theartofdesign.co.uk
www.thebestthingsince.com www.thehubonline.co.uk
www.thinkmg.com www.thissideup.co.uk
www.timemakersystems.co.ukwww.titlewebsolutions.com
www.tricorp.co.ukwww.uknowwho.co.uk
www.vanbar.co.uk www.waltoncreative.co.uk
www.watersidedesigns.net www.webdandy.co.uk
www.webexpand.co.uk www.websites4you.co.uk
www.webscript.co.ukwww.websolve.co.uk www.webz4biz.co.ukwww.welove72.com www.whitefin.co.uk
www.worldarchipelago.co.uk www.worldwidecreative.co.uk
www.wrtwebdesign.co.uk www.yawn.uk.comwww.zerobox.co.uk
www.zigzagcreative.co.uk
ANY QUESTIONS?
www.ecommerceinkent.co.uk
THANK YOU FOR LISTENING
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