how content marketing enhances roi
DESCRIPTION
Content marketing has a direct impact on the effectiveness of your SEO and PPC.TRANSCRIPT
INTERESTED IN LEARNING MORE? PLEASE CONTACT PHILIP STORER - [email protected]
Stronger Together How content marketing enhances ROIBy Philip Storer
Navicor recently saw a piece of disease education content marketing increase website sessions on the disease education website by an impressive 134%. What is most interesting about this increased engagement is how the content not only drove increased acquisition through a direct link from within the content but also enhanced organic search traffic and drove stronger click-through rates in paid search.
The content marketing ran on September 18. While we know that the increased traffic happened at that time (see data below), the increase was not entirely driven from referrals from the content. The increase in organic and paid search referrals coincides with the same date, with an increase of 24% for organic search and a whopping 255% increase in traffic coming from paid search. These increases provide us with insights into how users behave online and
CORTHOUGHTS
The combination of each of these
drivers to your brand’s
website is a force multiplier
for the effectiveness of each of the
individual tactics.
Oct
ober
201
4
INTERESTED IN LEARNING MORE? PLEASE CONTACT PHILIP STORER - [email protected]
represent best practices for driving traffic to our websites. It seems clear that while many users will click links that are embedded into content, many other users, after having read engaging content online, will move to Google to research more on the topic. With this insight in mind,
we want to make sure users find our content once they have moved to Google through organic search optimization efforts as well as through paid search. The combination of each of these drivers to your brand’s website is a force multiplier for the effectiveness of each of the individual tactics.
Stronger Together How content marketing enhances ROIBy Philip Storer
Oct
ober
201
4
ABOUT THE AUTHOR Phil began his career as front end HTML/CSS developer. Since making the switch to strategy Phil has drawn on his technical background to lead digital projects for a diverse set of clients. He brings over 10 years of digital marketing experience to The Navicor Group. Follow him on Twitter: @phil_storer