how content generates leads ppt

How Content Generate Leads And Sales https://www.youtube.com/watch?v=jTQTsaitbOI

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How Content Generate Leads And Sales

https://www.youtube.com/watch?v=jTQTsaitbOI

The biggest misconception is that content marketing and blogging is the same thing

https://www.youtube.com/watch?v=jTQTsaitbOI

Let's know all about why is it necessary todo content marketing

https://www.youtube.com/watch?v=jTQTsaitbOI

Perfect Content Marketing is Full Funnel

• To become a customer you have to travel through three stages:

Awareness

Evaluation

Conversion

https://www.youtube.com/watch?v=jTQTsaitbOI

• These stages are interlinked with each other

• No one can provide the solution without knowing problem

• Conversion is impossible until the prospect gets evaluated

https://www.youtube.com/watch?v=jTQTsaitbOI

Top of The Funnel (TOFU) Content Marketing

• Entertains

• Educates

• Inspires

https://www.youtube.com/watch?v=jTQTsaitbOI

You need to make it readable by usingcontent types like:

• Blog posts• Social Media Updates• Infographics• Photographs

https://www.youtube.com/watch?v=jTQTsaitbOI

Middle of the Funnel (MOFU)Content Marketing

• Conversion of “problem aware” and “solution aware” prospects into LEADS

https://www.youtube.com/watch?v=jTQTsaitbOI

Lead Magnets can be:

• Educational Resources (Case Study, White Paper, etc)

• Useful Resources (Swipe File, Checklist, etc)

• Software Downloads

https://www.youtube.com/watch?v=jTQTsaitbOI

Page 10: How content generates leads ppt

Bottom of the Funnel (BOFU) Content Marketing

• It’s a point of sale time

• Few type of content your new lead need:

• Demos/Free Trials• Customer Stories• Comparison/Spec Sheets

https://www.youtube.com/watch?v=jTQTsaitbOI

Page 11: How content generates leads ppt

Perfect Content Marketing is Intent-Based

• The main ingredient for the perfect content marketing is –“understand present intent” and “predict future intent”

• Create the content “assets” accordingly

https://www.youtube.com/watch?v=jTQTsaitbOI

Page 12: How content generates leads ppt

Perfect Content Marketing is Cross-Channel

• Website/blog• Facebook• Twitter• LinkedIn• Pinterest• YouTube

https://www.youtube.com/watch?v=jTQTsaitbOI

Page 13: How content generates leads ppt

Thank You!!!

https://www.youtube.com/watch?v=jTQTsaitbOI

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