how concentrating on trust leads to business growth
DESCRIPTION
Trust is a precious commodity and can be used to grow your business. In fact, you can build your entire marketing strategy around these 4 areas of trust within your business.TRANSCRIPT
![Page 1: How Concentrating On Trust Leads to Business Growth](https://reader033.vdocuments.site/reader033/viewer/2022060121/559411261a28ab1c618b4711/html5/thumbnails/1.jpg)
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
4 Trust Building Areas of your Business
How focusing on trust can lead to business growth
Simple l Actionable l Measurable
David C. SmithOctober 15, 2014
![Page 2: How Concentrating On Trust Leads to Business Growth](https://reader033.vdocuments.site/reader033/viewer/2022060121/559411261a28ab1c618b4711/html5/thumbnails/2.jpg)
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
What is Trust?
A psychological state
comprising the intention to
accept vulnerability based
upon positive expectations of
the intentions or behavior of
another. (Rousseau, 1998)
The optimistic acceptance of
a vulnerable situation in which
the truster believes the
trustee will care for the
truster’s interests.(Hall, 2001)
Vulnerable = feeling of being unprotected, at risk,
uncertain, and/or in a weakened position.
2
![Page 3: How Concentrating On Trust Leads to Business Growth](https://reader033.vdocuments.site/reader033/viewer/2022060121/559411261a28ab1c618b4711/html5/thumbnails/3.jpg)
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
Growth
What’s the connection 3
Trust
![Page 4: How Concentrating On Trust Leads to Business Growth](https://reader033.vdocuments.site/reader033/viewer/2022060121/559411261a28ab1c618b4711/html5/thumbnails/4.jpg)
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
The Marketing Hourglass™
Critical point
4
© Duct Tape Marketing – all rights reserved
![Page 5: How Concentrating On Trust Leads to Business Growth](https://reader033.vdocuments.site/reader033/viewer/2022060121/559411261a28ab1c618b4711/html5/thumbnails/5.jpg)
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
97%
Buy
products or
services
Try. Buy. Pay. Tell.
84%
Recommend
friend or
colleague
77%
Paid more
for
products
or
services
46%
Shared
positive
opinions
online
5
![Page 6: How Concentrating On Trust Leads to Business Growth](https://reader033.vdocuments.site/reader033/viewer/2022060121/559411261a28ab1c618b4711/html5/thumbnails/6.jpg)
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
4 Trust Building Areas 6
![Page 7: How Concentrating On Trust Leads to Business Growth](https://reader033.vdocuments.site/reader033/viewer/2022060121/559411261a28ab1c618b4711/html5/thumbnails/7.jpg)
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
3 Trust Elements 7
![Page 8: How Concentrating On Trust Leads to Business Growth](https://reader033.vdocuments.site/reader033/viewer/2022060121/559411261a28ab1c618b4711/html5/thumbnails/8.jpg)
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
Customers 8
![Page 9: How Concentrating On Trust Leads to Business Growth](https://reader033.vdocuments.site/reader033/viewer/2022060121/559411261a28ab1c618b4711/html5/thumbnails/9.jpg)
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
Staff 9
![Page 10: How Concentrating On Trust Leads to Business Growth](https://reader033.vdocuments.site/reader033/viewer/2022060121/559411261a28ab1c618b4711/html5/thumbnails/10.jpg)
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
Financials 10
![Page 11: How Concentrating On Trust Leads to Business Growth](https://reader033.vdocuments.site/reader033/viewer/2022060121/559411261a28ab1c618b4711/html5/thumbnails/11.jpg)
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
Culture 11
![Page 12: How Concentrating On Trust Leads to Business Growth](https://reader033.vdocuments.site/reader033/viewer/2022060121/559411261a28ab1c618b4711/html5/thumbnails/12.jpg)
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
4 Trust Building Areas 12
![Page 13: How Concentrating On Trust Leads to Business Growth](https://reader033.vdocuments.site/reader033/viewer/2022060121/559411261a28ab1c618b4711/html5/thumbnails/13.jpg)
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
Know your priorities? Begin
with those.
Need a place to start?
Commit to working
one element for each
area of trust every
month.
12 Month Continuous Action Plan
Staff/Trustworthy1
Customer/Competen
ce2
Financials/Character3
Culture/Trustworthy4
Staff/Competence5
Customer/Character6
Financials/Trustwort
hy7
Culture/Competence8
Staff/Character9
Customer/Trustworth
y10
Financials/Compete
nce11
Culture/Character12
13
![Page 14: How Concentrating On Trust Leads to Business Growth](https://reader033.vdocuments.site/reader033/viewer/2022060121/559411261a28ab1c618b4711/html5/thumbnails/14.jpg)
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
Saves Time
Increases
Profit
Builds
Reputation
Increases
Productivity
Focus on Trust to IgniteGrowth 14
![Page 15: How Concentrating On Trust Leads to Business Growth](https://reader033.vdocuments.site/reader033/viewer/2022060121/559411261a28ab1c618b4711/html5/thumbnails/15.jpg)
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
The Marketing Hourglass™
Critical point
15
![Page 16: How Concentrating On Trust Leads to Business Growth](https://reader033.vdocuments.site/reader033/viewer/2022060121/559411261a28ab1c618b4711/html5/thumbnails/16.jpg)
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
Action=Marketing Strategy=Trust Strategy 16
![Page 17: How Concentrating On Trust Leads to Business Growth](https://reader033.vdocuments.site/reader033/viewer/2022060121/559411261a28ab1c618b4711/html5/thumbnails/17.jpg)
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
Content is King
Webinars • White Papers • FAQs • Success Stories • Educational • Reviews
Testimonials • Blog Articles • E-Books • Video • Seminars/Workshop
17
![Page 18: How Concentrating On Trust Leads to Business Growth](https://reader033.vdocuments.site/reader033/viewer/2022060121/559411261a28ab1c618b4711/html5/thumbnails/18.jpg)
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
Having a plan is great.
Executing the
plan is
AWESOME!
12 Month Trust Building Continuous Content
Staff/Trustworthy1
Customer/Competen
ce2
Financials/Character3
Culture/Trustworthy4
Staff/Competence5
Customer/Character6
Financials/Trustwort
hy7
Culture/Competence8
Staff/Character9
Customer/Trustworth
y10
Financials/Compete
nce11
Culture/Character12
18
![Page 19: How Concentrating On Trust Leads to Business Growth](https://reader033.vdocuments.site/reader033/viewer/2022060121/559411261a28ab1c618b4711/html5/thumbnails/19.jpg)
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
© Duct Tape Marketing – all rights reserved
Content development
Growing Your Business with Trust 19
![Page 20: How Concentrating On Trust Leads to Business Growth](https://reader033.vdocuments.site/reader033/viewer/2022060121/559411261a28ab1c618b4711/html5/thumbnails/20.jpg)
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
Take this free, no-obligation step to understanding
how your business can focus on trust and growth.
http://www.valenspoint.com/trust-audit
Want to get started?
![Page 21: How Concentrating On Trust Leads to Business Growth](https://reader033.vdocuments.site/reader033/viewer/2022060121/559411261a28ab1c618b4711/html5/thumbnails/21.jpg)
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
• The Speed of Trust, Stephen M.R. Covey
• A Slice of Trust, David Hutchens & Barry Rellaford
• The Language of Trust, Michael Maslansky
• Duct Tape Marketing, John Jantsch
• The Trust Edge, David Horsager
• Edelman's Trust Barometer®
• Smart Trust, Stephen M.R. Covey, Greg Link and Rebecca Merrill
• KikScore Online Trust Report
• Drive, Daniel Pink
Credits 21
![Page 22: How Concentrating On Trust Leads to Business Growth](https://reader033.vdocuments.site/reader033/viewer/2022060121/559411261a28ab1c618b4711/html5/thumbnails/22.jpg)
Simple l Actionable l Measurable
Copyright © 2014, Valens Point LLC - Confidential and Proprietary
208.250.1230
www.ValensPoint.com
Twitter: davidc_smith
Questions & Comments 22