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Community Management Drives Business

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Community managers can drive business for meeting and event professionals. By finding your community advocates, engaging with them and then profiting by measuring traffic, referrals and registrations. Tim McDonald presented at the September 2013 MPI Oregon Chapter meeting.

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Page 1: How Community Management Drives Business For Meetings And Events

How Community Management

Drives Business

Page 2: How Community Management Drives Business For Meetings And Events
http://so-onsoforth.blogspot.com/2012/06/for-those-who-missed-it-or-asked-for.html
Page 3: How Community Management Drives Business For Meetings And Events

Customer Service

Marketing

HR

Communications

SEO

Business Development

SalesProduct Development

Page 4: How Community Management Drives Business For Meetings And Events

CONNECTOR

http://www.flickr.com/photos/rileyroxx/169906145/sizes/l/in/photolist-g1Pbi-gLEpe-gTLrx-hTF2B-hYY15-ibia2-je1wr-jPNCW-kUHb4-nhQxD-nhQS6-nhRas-qt8Um-qA3pC-svy54-sZiRe-uEUeG-uXBQQ-wkHzM-xcFSB-y59xh-zc9Q4-Bns88-BoQcg-BoQci-FCz46-HFZDV-HMKwW-K83wK-K83wP-KgBtM-Kxqec-L9pHQ-Mddis-RtpLg-28VCp4-2Bnkud-2GkKLo-2QhZLQ-2WxQ3n-34Wub7-3b8udo-3bCQUn-3er9qy-3fgQT8-3uz5CJ-3DL5Mh-42CNjv-47JfRj-4e9Ajk-4gmvjg/
http://www.flickr.com/photos/smemon/4414374988/sizes/o/in/photolist-7J5PTA-dgNn1m-9EbYdq-9E94Fr-9E94Ji-97MKDN-az2Apg-8q8SPy-7Addoj-e6yatN-foFyEu-avhhZs-9XLKzZ-bpPnJ6-dSoafT-8oHWhL-8y9DFj-aq37yP-bLxSeB-fmHcqG-fmt3mP-fmHeFQ-fmt1VZ-fmt2p6-e1ey4j-9wjzmb-ef8xpo-aq3n1c-81zULr-8mEejx-ciUhao-cpySYN-dNMJ4K-a4RS4i-ca1Mp3-dcvA5H-8RZBXE-8Zdmyf-8t3kCr-8t6n4L-8t3kQn-8t3kvt-98yqLC-9F5JfE-9gpmsq-9gtofR-etjHgp-8Nkxa4-dReCVk-9puSow-7XjiA9/
Page 5: How Community Management Drives Business For Meetings And Events
http://www.flickr.com/photos/andercismo/2349098787/in/photolist-4zzKee-4L6x4R-4Rfehi-4UokrH-587dRX-5s5RER-5xCb3a-5D8HJm-5FWT1o-5LdbCR-5LhqQ9-5WrC39-61EyxZ-66Bw8Z-67HD4M-67MPUw-68xPxD-68C3ry-6b7dU6-6bbrLU-6bbtEA-6enrqz-6jy3q3-6yQr5V-6DobSF-6HLjgv-6KTAmi-6N7iyG-6Nnwy1-7p5Aob-7vUYBJ-btCAxD-btCADk-9VB3wz-9VB2vZ-dMoKLk-98NsQv-9VDM5N-9VDQRq-9VAZsD-9VAVRg-98Ntn4-98Nt9g-aDMSk2-9VDTvQ-aPfTo4-9Zne64-9VDMXd-98NsUX-agQKVV-antTcB/
Page 6: How Community Management Drives Business For Meetings And Events

TOPSY

http://topsy.com/
Page 7: How Community Management Drives Business For Meetings And Events

HootSuite

http://hootsuite.com/
Page 8: How Community Management Drives Business For Meetings And Events

Google Alerts

http://www.google.com/alerts
Page 9: How Community Management Drives Business For Meetings And Events
http://www.flickr.com/photos/pallotron/2223918593/in/photolist-4owaw2-4BuUZx-4N7PNa-4Nkvzp-4VmUDg-4Y2J9A-5hdRNK-5nm4aD-5pYDV4-5pYDWB-5pYDY4-5pYDYH-5pYE2r-5pYE4g-5pYE5v-5qvCFW-5TWQPd-5WALzL-5ZXfYq-6coqhQ-6ioRZX-6krcBJ-6r5JSU-6trz1A-6v5Qj8-6vtq8T-6vxBPQ-6xReE8-6xReGx-6xVneJ-6xVnmG-6xVnvy-6E5YkB-6JkdKm-6LGiHP-6NrJs1-6NrJLj-75rKui-75vz4o-75vChQ-7aDgsX-7m519h-7qWCqR-b2ZN7M-8MneV3-9NJybd-9NGKrb-9NEtYQ-9NAsCc-bZYDgq-8Pomnt/
Page 10: How Community Management Drives Business For Meetings And Events
http://www.flickr.com/photos/pallotron/2223918593/in/photolist-4owaw2-4BuUZx-4N7PNa-4Nkvzp-4VmUDg-4Y2J9A-5hdRNK-5nm4aD-5pYDV4-5pYDWB-5pYDY4-5pYDYH-5pYE2r-5pYE4g-5pYE5v-5qvCFW-5TWQPd-5WALzL-5ZXfYq-6coqhQ-6ioRZX-6krcBJ-6r5JSU-6trz1A-6v5Qj8-6vtq8T-6vxBPQ-6xReE8-6xReGx-6xVneJ-6xVnmG-6xVnvy-6E5YkB-6JkdKm-6LGiHP-6NrJs1-6NrJLj-75rKui-75vz4o-75vChQ-7aDgsX-7m519h-7qWCqR-b2ZN7M-8MneV3-9NJybd-9NGKrb-9NEtYQ-9NAsCc-bZYDgq-8Pomnt/
Page 11: How Community Management Drives Business For Meetings And Events
http://www.flickr.com/photos/33511186@N00/67197113/sizes/o/in/photolist-6WpmV-9RUzz-9RUAc-9RUAW-igLas-3o2moh-4nuNps-4RbJ5V-5iAWgJ-5schSr-5scidc-6j83xh-dg9jsY-ck8Uis-fGzt3C-fGzgww-c3jWN3-dYSqRU-9whx4D-ac5QMU/
Page 12: How Community Management Drives Business For Meetings And Events
http://www.flickr.com/photos/ajc1/2799103829/sizes/o/in/photolist-5gm93R-5xwgYb-5xwRWd-5Tmnbt-5UfqRN-633F2g-637Vgs-6bxpCr-6w9ESF-6AHnxn-6AHoAi-6Czx9C-6LKfjZ-78Vzvx-7hwh4t-8roJhP-9zs2Rb-dEfRoR-frEnNw-au9s76-bamr3R-bnLjjp-bWYU8H-7QBttf-9CCUAT-e1JauV-9CFYBE-9CFTxm-9CG6KA-9CD6Mi-9CFWzW-9CG51N-dLV9LE-8KwniX-8KwnZ6-8Kwm4z-8Kzs2o-8Kwo9k-8Kwk4v-8Kzpry-8KzpBA-8KzqCA-8KzrQb-8Kwmfk-8Kwoev-8KwoVk-8KzshL-8KzsbG-8Kzq8u-8KwohD-8Kzqnw/
Page 13: How Community Management Drives Business For Meetings And Events

K.I.S.S.

http://nokidhungry.com/goorgange
Page 14: How Community Management Drives Business For Meetings And Events
http://www.summerbrandcamp.com/attendees/
Page 15: How Community Management Drives Business For Meetings And Events

Guest Blog Posts

http://mpitechcon.com/event-promotion-tips/1002/
Page 16: How Community Management Drives Business For Meetings And Events

Event #Hashtag Photos

Page 17: How Community Management Drives Business For Meetings And Events

Ripples…

http://www.flickr.com/photos/hiddenpower/149008757/sizes/o/in/photolist-eaH7v-i2gqC-ncXcv-nhLGQ-nhLLc-nhPEw-tEzDg-AdPE7-LwTAQ-2w8Rb9-3f46Zt-3mQRrm-47DaWD-48yStj-4gvpKL-4gSMJi-4hA7kj-4q8MHg-4rSrVi-4uQrgU-4Bpoke-4KynFg-4LYZBN-57TPtd-5e1trm-5ixsTS-5mZdTu-5pBerZ-5uCR9F-5vtrc6-5vyLdx-5yPb3c-5BH39o-5BTFQp-5R1vvx-5SrEkt-6eRSBm-6DYVVL-6ERe2m-6ETdf5-6KhK9A-6Lqa4s-6W8vWr-6YtdSk-6Z6hCK-7aKkYC-7uzYAz-7uYjze-7v7Z5J-ep4JNJ-dx1eYb/
Page 18: How Community Management Drives Business For Meetings And Events

Turn Into Waves

http://www.flickr.com/photos/johnkay/5322380540/sizes/l/in/photolist-97jAiJ-bdtBjP-9oMFn2-9Mmbs5-7Zme3Z-adf3Cw-9K9oSs-dVxG7U-dQqkhZ-9QESCU-e3yHzB-86rSYH-8iAgTN-7CwQFk-9cqXvt-7GqPxp-aCCD7x-7St4bp-dxUFJJ-ciXZqh-b7vj3X-8TPoLh-9VhJnv-b7RPMX-dCkXGP-dkmnCK-a7rYTC-evPzdF-fd37Vr-c68krN-ae1FHN-a6CaZu-9kDXtF-dqEfi5-ahFd1v-9oMFuT-aevNRw-7DEL3X-at9eMi/
Page 19: How Community Management Drives Business For Meetings And Events

Keep Connected After

http://kommein.com/takeaways-from-community-manager-unconference-nyc/
Page 20: How Community Management Drives Business For Meetings And Events
http://www.flickr.com/photos/epsos/8463683689/sizes/l/in/photolist-dTUAhR-dUSc9a-b7NFzr-aYWk56-aFAaK6-aFATbM-9ZA9J6-bt4mNt-dSZe91-chEwR9-dSK3tm-cnchKE-aFDjPB-8usD9K-bta55K-bZvUDS-brd1K2-aFAPtx-bi1bhM-a2YSa6-dB7F8e-dDHKHR-biaRHp-8HWvej-d8Zd4W-7HKuTk-dNiMN7-7Y3mQY-8rrQAb-9kMzLQ-9C9vCS-bDwJ11-8i2WXz-aFDcrg-bjB39c-8rrQG3-8LCMVv-bu6sBd-bmm93i-9kJxyv-8wdBr8-b6MUJK-bf3Nge-chEfau-8ism9f-8ip6Yn-8ip6ZZ-7z1vdF-8PcBEF-dRokcK-chEbX5/
Page 21: How Community Management Drives Business For Meetings And Events
http://www.flickr.com/photos/edrabbit/4445844921/sizes/l/in/photolist-7LS7ND-7LW5xy-dRw64N-9Qgc3V-ehR2ek-bqBPkE-e5tU6d-c5Kj6J-e5tTEL-fLUdbb-ahLuUk-7NieS7-fB5faq-eaNnmm-9RWQvE-ehQZzp-9ZpSSG-9TC3fY-9TC2tG-9gycse-aK6yn8-9a5Stz-7SpVGg-crVLaJ-bpRANc-9a39U7-995vWn/
Page 22: How Community Management Drives Business For Meetings And Events
http://www.flickr.com/photos/edrabbit/4445844921/sizes/l/in/photolist-7LS7ND-7LW5xy-dRw64N-9Qgc3V-ehR2ek-bqBPkE-e5tU6d-c5Kj6J-e5tTEL-fLUdbb-ahLuUk-7NieS7-fB5faq-eaNnmm-9RWQvE-ehQZzp-9ZpSSG-9TC3fY-9TC2tG-9gycse-aK6yn8-9a5Stz-7SpVGg-crVLaJ-bpRANc-9a39U7-995vWn/
Page 23: How Community Management Drives Business For Meetings And Events
Page 24: How Community Management Drives Business For Meetings And Events

Tim McDonald

myCMGR.com

@tamcdonald

[email protected]


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