how clickmechanic grew conversions by 20% with kissmetrics
TRANSCRIPT
Agenda
• Who is Kissmetrics?
• Challenges that ClickMechanic, a marketplace site, encountered
• How analytics helped ClickMechanic: 1. understand customer behavior2. keep acquisition costs low and margins high3. measure the lifetime value of each user
WATCH WEBINAR RECORDING NOW
Table of contents
Kissmetrics: Analytics to optimize your marketing
1
2
3
General Guidelines on How to Use
Template Essentials
Bullet Point Three
Please do not use bullet points here. Just do subcopy, and you can break it up with paragraph breaks.
Like this. It looks much better this way.
If you want to make bullet points, please continue to use this font style at least.
ClickMechanic helps you find and book a mechanic online
Monitor your entire conversion funnel
Online conversions In-person purchases
Fast, powerful and automated reporting ensures ClickMechanic stays healthy
Keep acquisition costs low and margins high
Measuring the lifetime value of customers with the right metrics
Sample metrics that we look at:
Revenue● Placed booking● Individual channel bookings● Completed booking● CVR● Average order value ● Retention● Lifetime Value
Acquisition Cost● Cost● individual channel CPAs● Blended CPA
Words of wisdom
LOG IN WITH GOOGLE
Start Your Free Kissmetrics Trial