how churches can market to skeptics (including you!)
DESCRIPTION
Consumers are skeptical about the claims made by marketers and brands. But they're also skeptical about religious institutions. And that's because they just see church as "Church" - not as a place where people gather. Churches must tap into their unique features and qualities to develop an authentic conversation about who they are, and connect emotionally people looking for answers.TRANSCRIPT
© 2014, Zeet Marketing
Marketing to Skeptics (Including you.)Annie Hardy, Zeet Marketing
Annie Hardy
Entrepreneurial Marketing Geek.Strategy-builder for Technology Companies.Singer Songwriter.Christian Gal.Wife of Programmer.Mom of two.
Brandnoun \ˈbrand\
: a category of products that are all made by a particular company and all have a particular name
: a particular kind or type of something
http://www.merriam-webster.com/dictionary/brand, http://ohnotheydidnt.livejournal.com/85584803.html?page=5
Marketingnoun \ˈmär-kə-tiŋ\
: the activities that are involved in making people aware of a company's products, making sure that the products are available to be bought, etc.
http://www.merriam-webster.com/dictionary/marketing, http://cacholajennifermar100.blogspot.com/2012/10/chapter-17-advertising-and-public.html, http://blogs.starbucks.com/blogs/customer/archive/2009/04/30/sneak-peek-at-new-ad-campaign.aspx
Fluffnoun \ˈfləf\
: something inconsequential
http://www.merriam-webster.com/dictionary/fluff
Distrust.
● 95% of Consumers don’t trust online advertising.● Only 8% of consumers trust what companies say about themselves.● 58% of consumers agreed with the statement "companies are only interested in
selling products and services to me, not necessarily the product or service that is right for me.”
http://mandmglobal.com/news/22-02-13/95-of-consumers-dont-trust-online-advertising.aspx,
An age of skepticism.
“Companies are only interested in selling products and services to me, not necessarily the product or
service that is right for me.”
“Christians are only interested in selling church to me, not necessarily the church that is right for me.”
I Corinthians 12: 17 - 18, 26 - 27(17) If the whole body were an eye, where would the sense of hearing be? If the whole body were an ear, where would the sense of smell be?(18) But in fact God has placed the parts in the body, every one of them, just as he wanted them to be.(26) If one part suffers, every part suffers with it; if one part is honored, every part rejoices with it.(27) Now you are the body of Christ, and each one of you is a part of it.
To reach beyond skepticism and ignite change, we must ask difficult questions of ourselves.
Who can we expect to connect emotionally to the story we’re telling?
“What story??”
We’ve been talking products...or talking churches...
when we should be telling stories.
http://img3.wikia.nocookie.net/__cb20110429104159/pixar/images/6/66/Wall%E2%80%A2e_and_eve.png
http://i.telegraph.co.uk/multimedia/archive/02041/braveheart_2041774c.jpg
http://media.turnto23.com/photo/2014/05/14/16x9/New_Details__Incredible_feline_saves_own_1606530000_4729673_ver1.0_640_480.jpg
https://i.chzbgr.com/maxW500/4837587968/hFA80D2AB/
People connect to stories and people better than
products or institutions
http://starchrist.blogspot.com/2009/04/darth-vader-and-jesus.html
>>
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http://img3.wikia.nocookie.net/__cb20110429104159/pixar/images/6/66/Wall%E2%80%A2e_and_eve.png
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What story are you telling?
...Is it working?
