how chiropractors can use live video and repurpose to social media for full power

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Page 1: How Chiropractors can Use Live Video and Repurpose to Social Media for full Power
Page 2: How Chiropractors can Use Live Video and Repurpose to Social Media for full Power

Hello, My name is Nicole Cowley and I founded ChiroSocialTech.com to give best practices and tips on all things social media and technology for Chiropractors. Rather than give you pretty digital advertising graphics to share, I am teaching you how to create original content, become a thought leader in your community and built a culture and brand for your clinic.

chirosocialtech.com

Page 3: How Chiropractors can Use Live Video and Repurpose to Social Media for full Power

Video is the name of the game

chirosocialtech.com

Page 4: How Chiropractors can Use Live Video and Repurpose to Social Media for full Power

Live is not New, it’s just easIER

Live broadcasting is not new, however through apps like Periscope, Meerkat, Blab and now YouTube and soon Facebook, creating and sharing them is now easier than ever.

chirosocialtech.com

Page 5: How Chiropractors can Use Live Video and Repurpose to Social Media for full Power

Periscope Owned by Twitter

Create Live Broadcast using Smartphone

Save broadcast directly to phone and then upload into cloud drive of preference

Create massive amount of re-purposed content from live videos using tools like Camtasia, Canva, Typogram, iMovie, PicPlayPost, and many more.

Your voice, your show.

Surpassed 10M downloads

40 Years of Video Content is watched

daily in App

Named Apple’s 2015 App of the

Year

chirosocialtech.com/take-action

Guide to Get Started on Periscope for D.C.’s

chirosocialtech.com

Page 6: How Chiropractors can Use Live Video and Repurpose to Social Media for full Power

Video App Editors

Camtasia iMoviechirosocialtech.com

Page 7: How Chiropractors can Use Live Video and Repurpose to Social Media for full Power

Create Graphics

https://bootstrapbay.com/blog/free-stock-photos/

chirosocialtech.com

Page 8: How Chiropractors can Use Live Video and Repurpose to Social Media for full Power

Schedule and Share Content

chirosocialtech.com

Page 9: How Chiropractors can Use Live Video and Repurpose to Social Media for full Power

The ChiroSocialTech Way

chirosocialtech.com

Page 10: How Chiropractors can Use Live Video and Repurpose to Social Media for full Power

TranscriptThe real power in creating a live broadcast is the ability to capture original, mass content using your words and your voice.

The 1st and most important step after creating a Live Broadcast is obtaining a transcript.

Outsourcing● Virtual Staff

Finder● Fiveer● Upwork

I listen to every broadcast I do, a couple of times. While I am listening and practicing and perfecting my skills, I open up my IPhone and using an app called, Drafts, I hit the record

button and my phone transcribes the content. It is not a perfect transcription, but the best I have found so far.- Nicole Cowley

chirosocialtech.com

Page 11: How Chiropractors can Use Live Video and Repurpose to Social Media for full Power

Re-Use your Words

From Transcript

1. Create Blog

2. Host on Website

3. List out quotes

4. Create a graphic for Blog Title

5. Create graphics for Quotes

6. Schedule and Share.

Because all is created using your own words, you can outsource every peice of this to someone. Remember to delegate, train and reward for optimal results.

Your Word is Your Gold

chirosocialtech.com

Page 12: How Chiropractors can Use Live Video and Repurpose to Social Media for full Power

The 12 Steps to Repurpose (ing like a boss!)

chirosocialtech.com

Page 13: How Chiropractors can Use Live Video and Repurpose to Social Media for full Power

Get Started Now

Go to http://chirosocialtech.com/take-action to get

1.How to start a Periscope Live Broadcast for Chiropractors

2.12 Ways to Repurpose that live video for full value

3.101 Video Content Ideas specific to Chiropractic

chirosocialtech.com

Page 14: How Chiropractors can Use Live Video and Repurpose to Social Media for full Power

Follow me for latest Tips and Tricks!