1

How CDW’s Employee Advocacy Program

Creates a Culture of Empowerment

2#EngageU

Jessica Longly

Social Media Program Manager at CDW

@CDW_Jessica

Nicole Alvino

Co-founder & Chief Strategy Officer at

SocialChorus

@Nalvino

How CDW’s Employee Advocacy Program Creates a Culture of Empowerment

3

SocialChorus surveyed 1,000 employees from enterprise

companies.

#EngageU

4

Workplace Communication Need to Improve

Both employees and managers agree that there isn’t enough effective communication internally.

• 94% of employees want to hear more about what is going on

from leadership

• 86% of employees would feel more engaged if they were more

informed about company news and information

• 68% of executives believe they do a “good” job of

communicating

#EngageU

5

…Only 21% of employees agree

#EngageU

6

When employees are engaged and well-informed, they will engage and

inform their network.

#EngageU

7

Employee Engagement Leads to Employee Advocacy Employees who feel connected with the brand are also more empowered to advocate for the brand.

• 93% of employees say they would be good at advocating for the

brand

• 87% of employees see the career benefits of advocating for the

brand

#EngageU

8

Why Don’t Employees Already Advocate?

• 55% of employees don’t share about the brand

because they are worried they’ll get in trouble

• Because 44% of employees don’t know what

information they can and can’t share

#EngageU

9

Why did CDW decide to launch an employee advocacy program?

#EngageU

10

Employee Advocacy Advances the CDW Brand• In the past, there has been a

misconception that CDW is simply a “shipping” company

• Employees wanted to change this and share how CDW helps brands complete major technology transformations

• Hundreds of employees can now access content from the SocialChorus app to share exciting details about each project

• Employees can now advance the CDW brand as well as their own personal brand

#EngageU

11

How does employee advocacy benefit CDW employees?

#EngageU

12

Employee Advocacy Creates New Opportunities

• Build their personal brand as a thought leader in the technology industry

• Connect employees and customers on social media

• Have more productive and meaningful conversations with customers

• Increased LinkedIn connections and profiles views

#EngageU

13#EngageU

“CDW employees benefit from the employee advocacy program because they can become a thought leader in the space. It comes down to building their brands.”

Jessica Longly

Social Media Program Manager at CDW

@CDW_Jessica

14

Is the fear of employees sharing company information on social

media justified?

#EngageU

15

Don’t Miss the Opportunity to Fuel Employee Advocacy

• Employees already share about your brand whether you know it or not

• Instead of letting them go rogue, an employee advocacy platform delivers safe, shareable content

• It’s easy to track and measure the impact

• And it’s a huge morale booster!

#EngageU

16#EngageU

“An employee advocacy platform gives employees safe and relevant content to share. It’s easy for the company to see and it’s a huge morale booster.”

Jessica Longly

Social Media Program Manager at CDW

@CDW_Jessica

17

How does CDW help employees develop their personal brands?

#EngageU

18

Provide Employees with Personal Brand Training

• Show how each employee’s social profile is the foundation of their social journey and help them develop a polished profile

• Explain how to stay top of mind with their social networks by sharing and interacting regularly

• Guide employees through a live demo of the SocialChorus platform to make sharing as easy as possible

#EngageU

19

Many companies see training as their biggest challenge. Do you

have any specific training tips for employee advocacy?

#EngageU

20

How CDW Trains & Empowers Employee Advocates

1. Build a curriculum, but do your research first

• Example: create a survey asking employees, ‘What do you want to learn more about social media?’

2. Keep social media policies and guidelines updated since social platforms change constantly

3. Be available a resource for questions and support — especially for employees who are new to social

#EngageU

21

What are CDW’s plans for growing the employee advocacy program?

#EngageU

22

CDW Plans to Scale Employee Advocacy to Thousands

• Program launched in February 2015• Departments that are already

advocating for the brand include sales and marketing

• Plans to roll-out the employee advocacy to thousands company-wide

#EngageU

23

The use of mobile to accomplish everyday tasks

is increasing — especially for working professionals.

#EngageU

24

Create a Consumer Experience for EmployeesEmployee communication strategies that adapt to consumer expectations work better. The majority of your workforce wants to receive company information via a mobile app.

• 82% of Millennials

• 76% of Gen X

• 54% of Baby Boomers

#EngageU

25

Be Better ConnectedWe believe connection drives engagement, productivity and advocacy for modern enterprises.

26#EngageU

Jessica Longly

Social Media Program Manager at CDW

@CDW_Jessica

Nicole Alvino

Co-founder & Chief Strategy Officer at

SocialChorus

@Nalvino

How CDW’s Employee Advocacy Program Creates a Culture of Empowerment

27

Interested in Learning More?

Download our ebook:

The New Rules of Employee Advocacy:

The 2015 Enterprise Employee Engagement Report

http://bit.ly/2015-enterprise-engagement-report

#EngageU

Thank you!