how can zanroo help your business- (compressed)
TRANSCRIPT
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How can Zanroohelp your business?
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Here’s our story
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2008 The start of our journey
Zanroo was developed to listen
to Twitter trends
2013Launched Zanroo
Listening
2014Launched Zanroo
Engagement
2015Launched Zanroo
Online Empowerment Solution
Obtained ISO27001 certificate
Our CTO represented
Thailand in the Microsoft
Programming Championship in
France
2011 Thai FloodsZanroo developed
a site with heat map to display
real-time conversations
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We provide brands and agencies with a social media intelligence and management tool that aims to enhance marketing strategies
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We are currently the number 1 solution
in Thailand
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0Clients
100Clients
+
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Clientele in Malaysia
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Clientele in Thailand
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Regional clientele
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Zanroo Listening
- Real-time conversation trend reporting by brand
- Industry share of voice - Sentiment analysis by brand- Conversation categories by
brand
How do we get the data?- Search engine (Query &
Crawler) + API - Multilevel keywords- Category and sentiment
tagging
Zanroo Monitoring
- Overall social performance tracking by brand
- Social channel analysis by brand
- Top contents analysis- Top hashtags analysis- Top influencer analysis- Top pages analysis
How do we get the data?- API via social public tokens
(FB, TW, YT, IN)
Zanroo Engagement
- Reply to comments on private messages, timeline or posts
- Schedule and publish contents- Ticketing and flagging functions
direct email notification for trigger points (crisis detection)
How do we get the data?- API via social private pairing
(FB, TW only)
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The 4 key areas where we stand out
STRUCTURE
Zanroo groups all social data into a single-view
STORAGEZanroo duplicates each data, which means if a user deletes it, you will still have a copy saved in our system
ANONYMITY
Zanroo keeps social media IDs, which means, we can identify the user’s
profile is authentic
MULTILEVEL
Zanroo allows you to have multilevel keyword
settings which enables you to deep dive into
granular social insights
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The platforms we cover
Zanroo is capable of obtaining Facebook data through our search engine (query and crawler), API functions and by monitoring public pages (brands, competitors, influencers).
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Our services
Provide brands and agencies with social intelligence and management solution*
Engagement of service period (3 months trial – yearly contract)
2 Social Intelligence and Management Tool Only
Industry competitive analysis and report (Branded)We look into the online SOV for brand vs competitors, sentiment identification, top discussion categories, influencer identification, brand and product attributes
Market insights analysis and report(Unbranded)We look into unbranded conversations to identify key trends for a category
1Reporting Services + Social Intelligence and Management Tool
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1. Reporting Services
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Brandx Total conversations by brand which covers all social platforms, blogs, forums and online news sites
Category Total conversations by category or total conversations by campaigns etc
Branded conversation
A comprehensive, multi-level social listening to detect all social available data to gather insights:
Topic Conversations by topics
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Category Total conversations by category
Topic Grouping discussion topics according for detail analysis
Unbranded conversation
Gaining insights and market trends within a certain category
Brand Brand that appears to be TOM within the category
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Market solution vs Zanroo’s solution
Market Solution
ZANROO Solution
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IndustryS.O.V.
Small data matters
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2. Social Intelligence and Management Solution
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1
Enhance your social customer service experience
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Attend to queries more efficiently
Directly reply comments on post, timeline, private messages and conversation threads without logging into the native platforms (FB and Twitter only).
Directly reply to a comment, post or message within the ‘reply box’. You can also upload your reply template and bulk reply to similar type of postings. This will save you more time.
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Flag up and send a ticket to the relevant person to take action against a comment
Create a ticket and assign to a team member for quick action. You can even set the priority level accordingly. This will appear in the assignee's agile board.
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Category tagging and sentiment trends
With Zanroo, you are able to streamline all conversations into one consolidate view. You are able to click and analyse the sentiment trends within a period of time. Additionally, you are also able to tag each conversation to fit a certain category. For example, you can look at conversations related to wificomplaints only.
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2
Crisis management detection / prevention
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Set an automated email notification to keep you inform on key conversations spikes
You can set an automated email notification to inform relevant team members on key conversation spikes, which might occur during a crisis. Get an overview of the situation to quickly plan your next move.
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3
Gain valuable industry/ market insights
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Deep dive into granular insights
Branding SOV Industry SOV
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Monitor your competitors’ social performance and their activities
Add your competitors’ social pages into Zanroo system to analyse their content strategy, conversations, identify top pages and influencers.
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Deep dive into social insights that matters
Get a consolidated view of conversations by brand for deeper analysis.
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Consolidated view of your social performance vs their competitors by channel
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Identify top pages and influencers by channel
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View top performing contents to know what appeals to your audience
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4
Track your campaigns and ad performance
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Optimise your Facebook ads by connecting your ad account
Connect your Facebook ad account to the system to track your ad performance. You can optimise ads according to the insights gained.
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Live demo
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Questions
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Let us be your solution