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ww.saharatrek.co.u Sahara Trek For Beaumond House February 2012 Stuart Murray and Wil Chung Present

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Page 1: How can we raise the maximum amount of money possible?

www.saharatrek.co.uk

Sahara TrekFor Beaumond House

February 2012

Stuart Murray and Wil Chung

Present

Page 2: How can we raise the maximum amount of money possible?

A Question To Ask Ourselves…

How can we raise the maximum amount of

money possible?

Page 3: How can we raise the maximum amount of money possible?

Taking An Individual Approach

Working as individuals increases the risk of ‘missing’ the target

Page 4: How can we raise the maximum amount of money possible?

Working together increases the likelihood of raising more money

Working Together As A Team

Page 5: How can we raise the maximum amount of money possible?

The Solution…

To develop a website that is at the centre of all fundraising activity,

which becomes commercially attractive

to companies for sponsorship

Page 6: How can we raise the maximum amount of money possible?

- It is possible to create a website to promote the entire group

A Single Website For the Group

Page 7: How can we raise the maximum amount of money possible?

A Single Website For the Group

- It is possible to create a website to promote the entire group

- This will allow us to obtain sponsorship from companies

Page 8: How can we raise the maximum amount of money possible?

A Single Website For the Group

- It is possible to create a website to promote the entire group

- This will allow us to obtain sponsorship from companies

- The sponsorship will be in the form of ‘selling’ advertising space

Page 9: How can we raise the maximum amount of money possible?

A Single Website For the Group

- It is possible to create a website to promote the entire group

- This will allow us to obtain sponsorship from companies

- The sponsorship will be in the form of ‘selling’ advertising space

- We will also be able to promote events across the entire group

Page 10: How can we raise the maximum amount of money possible?

www.saharatrek.co.uk

Harness the power of the internet!

Page 11: How can we raise the maximum amount of money possible?

Traditional Fundraising Approach

Traditional Approach Focussed Around The Website ‘Just Giving’

Page 12: How can we raise the maximum amount of money possible?

Sahara Trek

Proposed Fundraising Approach

Our Approach Will Be To Focus Activity On A Group Website

Page 13: How can we raise the maximum amount of money possible?

But First An Important Message!

No previous knowledge of

websites is necessary

Page 14: How can we raise the maximum amount of money possible?

- The website has already been designed and is being built now

Introducing www.saharatrek.co.uk

Page 15: How can we raise the maximum amount of money possible?

- The website has already been designed and is being built now

- All Trekkers can have their own pages for promoting their activity

Introducing www.saharatrek.co.uk

Page 16: How can we raise the maximum amount of money possible?

- The website has already been designed and is being built now

- All Trekkers can have their own pages for promoting their activity

- Contains easy to remember pages, e.g. www.saharatrek.co.uk/stuart

Introducing www.saharatrek.co.uk

Page 17: How can we raise the maximum amount of money possible?

- The website has already been designed and is being built now

- All Trekkers can have their own pages for promoting their activity

- Contains easy to remember pages, e.g. www.saharatrek.co.uk/stuart

- The site will include public and private areas e.g. a Trekkers forum

Introducing www.saharatrek.co.uk

Page 18: How can we raise the maximum amount of money possible?

That all sounds great but…

Who will want to come to www.saharatrek.co.uk?

Page 19: How can we raise the maximum amount of money possible?

- Trekkers: to promote events and interact with other Trekkers

Different Users Identified

Page 20: How can we raise the maximum amount of money possible?

- Trekkers: to promote events and interact with other Trekkers

- Subscribers: friends, family and colleagues who sponsor Trekkers

Different Users Identified

Page 21: How can we raise the maximum amount of money possible?

- Trekkers: to promote events and interact with other Trekkers

- Subscribers: friends, family and colleagues who sponsor Trekkers

- Sponsors: Companies who pay to advertise or provide goods to sell

Different Users Identified

Page 22: How can we raise the maximum amount of money possible?

- Trekkers: to promote events and interact with other Trekkers

- Subscribers: friends, family and colleagues who sponsor Trekkers

- Sponsors: Companies who pay to advertise or provide goods to sell

- General Visitors: supporters in the community or media interest

Different Users Identified

Page 23: How can we raise the maximum amount of money possible?

OK, that makes senses but…

Why will Companies want to pay to Sponsor me?

Page 24: How can we raise the maximum amount of money possible?

- Each Trekker will have a page containing a link to ‘Just Giving’

Attracting Sponsors to Sahara Trek

Page 25: How can we raise the maximum amount of money possible?

- Each Trekker will have a page containing a link to ‘Just Giving’

- All friends, family and colleagues will be sent to the Trekker’s page

Attracting Sponsors to Sahara Trek

Page 26: How can we raise the maximum amount of money possible?

- Each Trekker will have a page containing a link to ‘Just Giving’

- All friends, family and colleagues will be sent to the Trekker’s page

- Visitors will see ads and will be encouraged to support Sponsors

Attracting Sponsors to Sahara Trek

Page 27: How can we raise the maximum amount of money possible?

- Each Trekker will have a page containing a link to ‘Just Giving’

- All friends, family and colleagues will be sent to the Trekker’s page

- Visitors will see ads and will be encouraged to support Sponsors

- Sponsors will receive 6-8 months advertising on the site

Attracting Sponsors to Sahara Trek

Page 28: How can we raise the maximum amount of money possible?

Attracting visitors will be key, but…

How much can weexpect Sponsors to pay?

Page 29: How can we raise the maximum amount of money possible?

- Different levels of Sponsorship will be defined within the site

How much could Sponsors pay

Page 30: How can we raise the maximum amount of money possible?

- Different levels of Sponsorship will be defined within the site

- Bronze: where companies create a Directory listing for £50+

How much could Sponsors pay

Page 31: How can we raise the maximum amount of money possible?

- Different levels of Sponsorship will be defined within the site

- Bronze: where companies create a Directory listing for £50+

- Silver: listing plus 6x banner ads on Trekker’s page for £150+ each

How much could Sponsors pay

Page 32: How can we raise the maximum amount of money possible?

- Different levels of Sponsorship will be defined within the site

- Bronze: where companies create a Directory listing for £50+

- Silver: listing plus 6x banner ads on Trekker’s page for £150+ each

- Gold: home page banner ads and email promotion (by auction)

How much could Sponsors pay

Page 33: How can we raise the maximum amount of money possible?

Wow, this is brilliant but…

What else will thewebsite contain or do?

Page 34: How can we raise the maximum amount of money possible?

- A group Calendar to promote events to all Subscribers by email

Other features to help Trekkers

Page 35: How can we raise the maximum amount of money possible?

- A group Calendar to promote events to all Subscribers by email

- Additional fundraising methods such as Classified Ads or Auctions

Other features to help Trekkers

Page 36: How can we raise the maximum amount of money possible?

- A group Calendar to promote events to all Subscribers by email

- Additional fundraising methods such as Classified Ads or Auctions

- Easy communication for Trekkers using Chat, Messaging and Forums

Other features to help Trekkers

Page 37: How can we raise the maximum amount of money possible?

- A group Calendar to promote events to all Subscribers by email

- Additional fundraising methods such as Classified Ads or Auctions

- Easy communication for Trekkers using Chat, Messaging and Forums

- Automation into Social Networks for new posts and comments

Other features to help Trekkers

Page 38: How can we raise the maximum amount of money possible?

There’s only one question left!

When can we get started?

Page 39: How can we raise the maximum amount of money possible?

Next Steps To Note Down

• Expecting to have a site developed in the next 2-3 weeks

Questions

• What questions do you have before we launch the site?• What level of support would you like during the site launch?• Are there any ‘features’ not mentioned that you’d find useful?• What views do you have around the levels of sponsorship?• Questions can be emailed to [email protected]

Action Requested

• Go to www.saharatrek.co.uk/trekkersignup if you are interested• Ask friends, family and colleagues to visit www.saharatrek.co.uk

and click the button prior to the launch

mailto:[email protected]
http://www.saharatrek.co.uk/trekkersignup
http://www.saharatrek.co.uk/
Page 40: How can we raise the maximum amount of money possible?

www.saharatrek.co.uk

Thank You for Listening

Sahara TrekFor Beaumond House

February 2012


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