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Nicholas Duggan Partner Viadynamics 14 th May 2014 How can start-ups raise funding under the current investment challenges?

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Nicholas Duggan

Partner

Viadynamics

14th May 2014

How can start-ups raise funding under

the current investment challenges?

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11© 2011 Viadynamics\Presentation title here

FormFormForm

New… technology, business, product and channels

FFF launched Sugru, a revolutionary new consumer product, in 2010 selling out their first months stock in just 6 hours and almost half of it in the USA.

Funding rounds:

1. Grant funding from NESTA

2. Venture Capital

3. High net worth individuals who shared the interest (before launch)

4. High net worth individuals (post launch)

12© 2014 Viadynamics\Credentials

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Snap Fashion

New… technology, business, service and experience

Snap Fashion the first ‘soft object’ visual search technology to successfully meet the needs of the online and mobile fashion shopper

Funding rounds

1. TSB grant funding, matched by Venture Capital

2. Won an award from CISCO of $200k

3. Licensing agreement with telco.

4. Technology customisation for retail customer.

14© 2014 Viadynamics\Credentials

Cellesce

New… technology, business, service and experience

Cellesce is a start-up company build on the know-how and IP of the Centre for Regenerative Medicine at University of Bath

Planned funding rounds:

1. Seed funding

2. TSB, H2020, UK Regions + matched funding

3. Further ‘soft’ funding + revenue from lead customers / JDAs

4. Venture and EIS funding for scale-up and to realise revenues

15© 2014 Viadynamics\Credentials

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How can start-ups raise funding under the current investment challenges?

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Heading

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How can start-ups raise funding under the current investment challenges?

1. Find problems worth solving….. by us

2. Maximise value creation from ‘soft’ funding

3. Leverage mainstream funding for scale-up

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How can start-ups raise funding under the current investment challenges?

1. Find problems worth solving….. by us

2. Maximise value creation from ‘soft’ funding

3. Leverage mainstream funding for scale-up

22Find problems worth solving…….. by us

23Find problems worth solving…….. by us

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Need challenge solution slide

Finding a problem worth solving ... by us

meaningfulchallenge

differentiatingsolution

compellingneed

significantopportunity

1. Needs/problems –that are important, urgent and pervasive

2. The challenges to meeting these needs – why the need is not currently met

3. The way that our (ownable & defendable) research/technology meets the need (& overcomes the challenge)

4. The market (societal) opportunity –and our plan for creating value (impact)

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How can start-ups raise funding under the current investment challenges?

1. Find problems worth solving….. by us

2. Maximise value creation from ‘soft’ funding

3. Leverage mainstream funding for scale-up

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Sources of ‘soft’ funding

• Seed funding

• TSB and Horizon 2020

• Regional Government

• Incubators

• Lead customers / problem owners

• Relevant charities

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Relief is available at 50% of the cost of the shares, on a maximum

annual investment of £100,000.

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text

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Lead customers

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Relevant charities

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Define meaningful milestones

Reduce risk + establish evidence + build capability = value x 10

© 2014 Viadynamics\UNICEF

Meaningful milestones – 10 x rule

Focus the whole team on milestones that drive up value

Reduce risk

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100%

0%

20%

40%

60%

80%

RISK

UNICEF\innovation

© 2014 Viadynamics\UNICEF

Meaningful milestones – 10 x rule

Focus the whole team on milestones that drive up value

Reduce risk + build evidence

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100%

0%

20%

40%

60%

80%

RISK

EVIDENCE

UNICEF\innovation

© 2014 Viadynamics\UNICEF

Meaningful milestones – 10 x rule

Focus the whole team on milestones that drive up value

Reduce risk + establish evidence + build capability

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100%

0%

20%

40%

60%

80%

RISK

EVIDENCE

CAPABILITY

UNICEF\innovation

© 2014 Viadynamics\UNICEF

Meaningful milestones – 10 x rule

Focus the whole team on milestones that drive up value

Reduce risk + establish evidence + build capability = value x 10

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100%

0%

20%

40%

60%

80%

RISK

EVIDENCE

CAPABILITY

VALUE

£0.1m

£1m

£10m

£100m

UNICEF\innovation

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© 2011 Viadynamics\ Credentials 4141

Rafael Tudela

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How can start-ups raise funding under the current investment challenges?

1. Find problems worth solving….. by us

2. Maximise value creation from ‘soft’ funding

3. Leverage mainstream funding for scale-up

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“Investors have no prior connection to the company”

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