How can potential and actual abusers be engaged?NatCen Social Research & Stop it Now! UK and Ireland

#preventingCSA

15th May 2014

Lessons from the UK research

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Profile of helpline users

Table : Calls to the Helpline by caller group, 2013

Caller group Calls Callers  N % N %

Adults concerned about their own behaviour 3,493 56% 1445 41%

Adults concerned about the behaviour of

another adult1,432 23% 969 27%

Adults concerned about a child or young

person's sexual behaviour273 4% 198 6%

Adults concerned about a child who may have

been abused236 4% 201 6%

Professionals 331 5% 303 9%

Survivors of child sexual abuse 156 2% 124 4%

Other callers 357 6% 301 9%

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Profile of users concerned about their own behaviour

Adults concerned about their own behaviour – whether had committed an offence or not Calls Callers  N % N %

Committed an offence (all forms of CSA) 3023 87 1197 83

Internet offences 2631 1016

Non-internet offences 392 181

Not offended but concerned they might

(all CSA) 470 13 248 17

Internet risk 80 38

Non-internet risk 390 210

Profile of users who have offended online

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Barriers to helpline use: all users

External Low awareness of provision Confusion over what is offered Resource-related constraints on access

Internal Shame about offending / shame about not noticing Minimising behaviour / perceived as minimising risk Anxiety over being detected / over impacts on family

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Catalysts for helpline use: All users

External Police activity / arrest Sign-posting by professional Recommendation from family Search: information / inappropriate

Internal Acute distress, anxiety, shock: for offender and for others Relief at having been discovered / having some support Recognition that feelings/behaviour is or could be harmful

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Splash Pages and Warning Banners

Splash Pages/Warning Banners likely to be most effective when:

Early intervention

Capacity to manage

behaviour

High motivation to desist

Statement about illegality/ harm + encouragement

to seek help

Splash Pages and Warning Banners

Recognise risk of detection

Deter use of online CSA

images

Recognise behaviour as problematic

Engage with prevention

services

Recognise support available to address behaviour

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Enabling helpline use: general advertising

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Posters in public buildings such as GP surgeries

Information where people can note it in private

Billboards

TV, radio and print media

Raising profile of helpline among professionals

Enabling helpline use: posters

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Enabling helpline use: agency referral/ signposting

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UK Helpline business cards

Helpline has seen an increase in calls from people who have offended online (740 new callers in 2012 compared with 48 in 2003)

Influenced by increased profile of Helpline among Police and Probation – following efforts by Stop it Now! UK to inform police forces across the nations

Enabling helpline use: media campaigns

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TV adverts produced by Stop! NL and the Prevention Project Dunkelfeld.

Enabling helpline use: child protection legislation

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For potential/undetected abusers, accessing help may be constrained by requirement of child protection legislation and practice to pass identifying information about risk to the authorities.

Wider policy discussion about how best to use reporting mechanisms to keep children safe.

Stop it Now! UK and Ireland

2.

Stop it Now! UK: Users

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Engaging potential/undetected abusers

Online strategies

Broader promotion

How else do potential/undetected abusers hear about Stop it Now!

Gaps in provision for potential/undetected abusers?

Splash pages: early indications

The internet industry has no method for ‘counting’ how many times ‘splash pages’ show.

Since August 2013:26 people have contact the Helpline via splash pages16 callers, 10 emailersAged from ‘under 20’ – 60 yearsOne female

Range of issues reported:Heavy adult pornography use Viewing indecent images of children for some time

Google Adwords: Stop it Now!

Two adverts running against 129 keywords

Child abuse images: overall figures

Enabling helpline use: demand

All calls and callers to the Helpline 2002-2013

Enabling helpline use: capacity

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Year Month Number of answered calls Number of missed calls2013

April 490 810

May 516 1,613

June 465 1,983

July 538 2,136

August 515 2,576

September 551 2,588

October 564 2,811

November 574 2,790

December 456 2,476

2014

January 545 2,102

February 520 1,544

March 488 2,963

If you want further information

View the full research online or visit our websites:

www.stopitnow-evaluation.co.uk

www.stopitnow.org.uk

www.natcen.ac.uk

Thank you