how can marketing solution companies use ar?

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Add augmented reality to your multi-channel marketing portfolio! Connect Augment Publish Analyze

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Page 1: How can marketing solution companies use AR?

Add augmented reality to your multi-channel marketing portfolio!

Connect Augment Publish Analyze

Page 2: How can marketing solution companies use AR?

What is Augmented Reality (AR)?

Augmented Reality is the technology that overlays digital information like images, video, html, 3d data on top of printed and physical objects.

At it’s core, AR provides all types of information such as location, heading, visual, audio and acceleration data, and opens an avenue for real-time feedback.

STEP 1:

Readers hold phones

in front of the printed image

Value Proposition of AR

• New content channel for customers

• Consumers interact with both digital and print world

• Convergence of social, local and context

• Inexpensive, interactive and targeted

• Extends life of Direct Mail

• More measurable and trackable.

• Emotional and scalable engagement with customers.

STEP 3:

The App validates the image &

ends back the associated content.

How does AR work?

STEP 2:

An AR app searches for images

& patterns on a server.

Page 3: How can marketing solution companies use AR?

Devices are getting smarter. Content is not. Augmented Reality content is future-ready. AR content can be seamlessly published to wearable devices!

Page 4: How can marketing solution companies use AR?

Augmented Reality for Marketing Solutions companies.

Deliver AR Campaigns with ease!

Switching clients to AR is a completely offline vendor-driven process today. Today the only way to create and publish AR campaigns is to create custom apps for the brands and publish them individually on various AR channels.

This increases costs and time to market.

However, integrating REALISE Connect with your marketing platform can make this a simpler, manageable and scalable process.

The REALISE Connect software suite gives marketing asset management systems the ability to transform themselves to augmented reality publishing platforms.

Using REALISE Connect, marketing services companies can enable brands to integrate AR into their print campaigns.

Ad Builder

Page 5: How can marketing solution companies use AR?

What is

Page 6: How can marketing solution companies use AR?

Connect PublishAugment

Java Script API

AR ChannelAPI

AD Builder

CMS

FTPDAM Android Glass

JunaioiOS

Analyze

AR Content Editor

AR Packager

AR Publisher

Obj C, JavaAPIs

Page 7: How can marketing solution companies use AR?

ConnectRealise Connect has the ability to integrate with any Content Management System and marketing management system. Using javascript APIs REALISE Connect fetches print and digital content which can be packaged for AR channels..

AugmentThe REALISE Connect platform comes equipped with an AR content editor that allows users to design different types of augmented reality interactions. Using the AR content Editor, users can easily add video, html, audio, social media and 3d interactions which can be viewed after scanning using mobile phones.

PublishOnce the AR interactions have been designed using the AR editor, the AR publisher packages the information into formats that are acceptable to AR channels like junaio, ios apps, android apps & wearables like google glass.

AnalyzeREALISE Connect’s analytics APIs make AR campaigns measurable and trackable. Brand Managers can captures insights about the user interactions designed by them.