HOW CAN I USE VIDEO TO GROW?Video marketing strategies for small business

IT ALL BEGINS WITH SEARCH

MARKETING NEEDS

Website that can be found (awareness) Website that converts traffic (interest,

trial, purchase)

TWO TYPES OF VIDEO

Teach Sell

TWO VIDEO DELIVERY METHODS

Hosted Sell Your website Paid Goal is conversion

Posted Teach YouTube, Vimeo, Metacafe Free Goal is to bring traffic

APPROACHES TO PRODUCTION

Hire a pro DIY

For Hosted/Sales videos we suggest Pro For Posted/Teaching DIY is fine

HOMEPAGE VIDEO

The most important sales/hosted video is the homepage or conversion video. It’s job is to increase response rate from your website.

Three Main Styles Animated (expensive) Walk-on actor (annoying) Documentary-style profile (great for

small business) www.nwbusinessvideos.com

HOSTED CONTENT GUIDE

Full Player (not link) www.nwbusinessvideos.com

User Triggered Sharable Player Great Thumbnail Clear Play Button Above Fold Formats (mobile friendly) Not YouTube because clickable player -

http://bright-smile.net/

POSTED VIDEO CONTENT

Teaching videos – get found in search and lead prospects back to your website

FOUND

Video properly submitted is 53% more likely to generate a first page Google ranking than traditional search engine optimization.

Forrester Research

FOUND

Videos found in universal search results have a 41% higher click through rate than their plain text counterparts.

TYPES OF VIDEO DIY

Photomontage Screencapture Video Testimonials How to videos Classes Whiteboard videos Seminars

MONTAGE

Flickr http://www.flickr.com/ Flixtime http://flixtime.com/ Animoto http://animoto.com/

SCREEN CAPTURE

Great for software demos, or PowerPoint presentations

Camtasia Screen Capturehttp://www.techsmith.com/tutorial-camtasia-record-full-screen.html

INTERNET CAMERAS & USES

Phone (video testimonials) Flip (video testimonials, product

demos) Web-camera (how to, thought

leadership, classes)

CONTENT TIPS

Keep it short Get to the point FAST Be upbeat Load with valuable content Use points Have a call to action

YOU TUBE

Create an account Connect to your social networks Watch, like, and comment on related

videos Subscribe to related channels Upload videos Optimize them for search Embed them in your blog or website Share them on social media

CREATE YOUTUBE ACCOUNT

Set up a Google account for your business Choose a non personal email Pick a good username – it will be your

channel URL (can’t change it) http://www.youtube.com/clarkcountybusiness

Edit channel title Add channel description, tags Add website URL Add your logo

UPLOAD AND OPTIMIZE

Upload Title Description Tags Category Thumbnail URL link to your site

EXTRA INFORMATION

Turn off ads Analytics YouTube Promotion Copyright

SUMMARY

Create educational videos to drive traffic to your website

Produce a professional sales video to convert traffic on your site

SPYKERMEDIA

We help businesses, non-profits and educational institutions develop video

marketing strategies, which we execute with our award-winning full-service

video production team.www.spykermedia.com