How can companies be responsible social marketers?

As a result, saved 3,800 trees and 1 million barrels of oil

Invested $500 million

in sustainability

projects

Firms of Endearment

Those firms with a culture of caring that serves the interests of their stakeholders,

defined by acronym SPICE: Society, Partners, Investors, Customers and Employees.

Driving Forces behind Corporate Social Responsibility

Rising Customer Expectations

Evolving employee goals and ambitions

Tighter government legislation and pressure

Investor interest in social criteria

Media scrutiny

Changing business procurement practices

Encourages a positive impact through its

activities on the environment, consumers,

competitors, community, and the

environment.

Legal Behavior

Organizations must ensure every employee knows and observes relevant laws

Ethical Behavior

Companies must adopt and disseminate a written code of ethics , build a company tradition of ethical

behavior

Social Responsibility Behavior

Individual marketers must exercise their social conscience in specific dealings with

customers and stakeholders

SustainabilityThe ability to meet human needs without

harming future generations- now tops many corporate agendas

Companies that innovate solutions

and values in a socially responsible

way are most likely to succeed

Cause Related Marketing

A type of marketing involving the

cooperative efforts of a profit business and

non-profit organization for mutual benefit

Cause related

marketing supports a

cause

Social marketin

g furthers a cause

Created By : Shubham Maheshwari , IIT Guwahati

During an internship by Prof. Sameer Mathur, IIM Lucknow.

www.IIMInternship.com