how bruegger's grows their email list and measures omnichannel conversions with privy

We increased their acquisition rate by 12x in a matter of days.

Bruegger’s Bagels wanted to accelerate their email database growth.

45,000 new emails added to the database.

30,000 total in-store customer visits via Privy.

20,000 visits from brand new eClub members.

In their first 2 months of using Privy:

www.privy.com [email protected] (888) 602-0205

1Privy Case Study 2015


2

Bruegger’s Bagels is a QSR with 300 retail locations in North America. Here’s what they had to say about Privy.

Holly Ryan, Digital Marketing Manager @ Bruegger’s

“

The software was operationally smooth and simple to roll out across all our retail locations and digital marketing assets.

“

After running our first offer using the Privy platform, we were amazed at how many emails we were acquiring in just the first few days. We added over 45K new emails to our eClub.

Before Privy, that would have taken us at least 2 years to accomplish!


3

Bruegger’s uses the Privy platform to create and distribute digital offers across multiple online channels.

And they use Privy’s website widget to distribute their offers directly to the Bruegger’s website.

They use Privy’smobile-friendly landing pages to distribute their offers via email and Facebook ads.


4

In their first 2 months of using Privy, Bruegger’s published a diverse set of offers, including:

All of the above was accomplished through the Privy Dashboard, with no ongoing involvement from Bruegger’s IT department.

• Geotargeted grand-opening campaigns.• Nationwide company anniversary promotions.• Brand awareness programs.• Customer service appeasement efforts.

Privy’s dashboard also provides a real-time snapshot of key metrics like database growth and conversion rates.


5

Privy makes it easy to manage digital promotions, distribute them online, and track how they drive in-store sales.

You create offers and publish them to any online channel.

You create offers and publish them to any online channel.

Consumers sign up with their name and email address…

Consumers sign up with their name and email address…

...then redeem in-store with their mobile phone, no app or hardware required.

...then redeem in-store with their mobile phone, no app or hardware required.

Get $1 Off

Claim

Name

Email

1234

1

2

3

how bruegger's grows their email list and measures omnichannel conversions with privy

Retail