how brands can use growth hacking - toma grozavescu - smarters
TRANSCRIPT
Digital Marketing Forum 2017
How brands can use Growth Hacking
By
Toma GrozăvescuFounder & Growth Hacker
Follow toma.grozavescu on:
Open Social Media Marketing Workshop https://smarters.ro/
How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
Let me tell you a little story…
How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
Growth hacking-ul este o nouă abordare în marketing, pornită de la companiile tech și care se bazează pe
experimentare și creativitate pentru a găsi cele mai bune canale de creștere a unei afaceri.
How brands can use growth hacking @Digital Marketing Forum 2017
How can we find those „magic” moments?
How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
1. Experiment like your life depends on it.
How brands can use growth hacking @Digital Marketing Forum 2017
• Twitter runs ~30 experiments/week.
• There are always at least 10 versions of Facebook live at any time.
• @SMARTERS we run 2-3 per week.
• Have a weekly growth meeting.
How brands can use growth hacking @Digital Marketing Forum 2017
How to choose what to test:
• What is the potential impact of the idea?
• How much do I trust it?
• How much time/resources do we have?
How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
2. Measure & learnDon’t follow your intuition.
How brands can use growth hacking @Digital Marketing Forum 2017
Did you know?• The messages on cigarette packages not only that they do not
make you stop smoking, but make you more likely to keep smoking?
• The Obama campaign team increased donations from supporters by ~300% by optimizing email subjects & content?
• Airbnb in France found out that offline campaigns are 200% more efficient than online campaigns?
• 95% of B2B content has 106 shares or less?
How brands can use growth hacking @Digital Marketing Forum 2017
• Use tools like heatmaps, scroll bars, customer surveys and screen recordings to better understand users.
• Use advanced analytics tools such as IBM Watson, Amplitude or Popcorn Metrics/KISSmetrics.
• Use Buzzsumo et al. to better predict what might work;
How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
The “Aha!” moments• Twitter - once a user follows 30 people, they’re more or
less active forever.
• Facebook – once a user has 10 friends, he will remain on the platform.
• Dropbox – once a user adds a file in the Dropbox folder.
How brands can use growth hacking @Digital Marketing Forum 2017
3. Invert the sales funnel
How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
Create a growth model for your business.
How brands can use growth hacking @Digital Marketing Forum 2017
4. Use your product as a marketing tool.
How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
How can I use my customers to help me attract more
customers?
How brands can use growth hacking @Digital Marketing Forum 2017
How brands can use growth hacking @Digital Marketing Forum 2017
• Network invitations;
• Ask for access to contacts;
• Rewards;
• “Backlinks”;
• Platform integration;
How brands can use growth hacking @Digital Marketing Forum 2017
5. Growth, or else...
How brands can use growth hacking @Digital Marketing Forum 2017
What we can learn from the fastest growing startups
• Test like your life depends on it;
• Measure before anything else;
• Invert the sales funnel;
• Growth, or else…
Toma GrozăvescuFounder & Growth Hacker
Follow toma.grozavescu on:
Open Social Media Marketing Workshop https://smarters.ro/