@matt_siltala

INTRO

is moving closer to an advertising model and there are many opportunities for businesses to help people discover your brand and products. Pinterest is expanding as a content marketing and advertising platform. It’s more than just advertising. These features give you a chance to engage with a community and expose people to more about your brand and products.

@matt_siltala

CASE STUDY

@matt_siltala

Courtesy of Pinnablebusiness.com

CASE STUDY

@matt_siltala

RUSTIC ARTISTRY

90% of her pins getting at least one repin

64% of her social channels traffic comes from Pinterest

Facebook, with over 4,000 Likes, accounts for 34% of her social traffic

Visitors from Pinterest have a lower bounce rate – 55% compared to 70% with Facebook visitors

TIPS INSPIRED BY CASE STUDY

@matt_siltala

INSPIRED TIPS

Don’t just repin, find new material that expresses your brand personality

Sign up forNewsletters from

Like-minded brands

Look atMagazines

In your niche

Look for relatedContent on

Blogs and websites

Slideshows oftenHave great pin-worthy

Images

@matt_siltala

INSPIRED TIPS

Find new ways to promote your best-performing pins. Look at

your analytics tab on Pinterest to see the Most Recent, Most

Repinned and Most Clicked pins. Then comment on pins with

something helpful or “like” them to acknowledge the person who

pinned them.

@matt_siltala

INSPIRED TIPS

Feature your most pinned or popular images and feature on other social networking sites. Don’t use the feature to tweet them, create a unique tweet. Same with Facebook, create

a unique post.

@matt_siltala

INSPIRED TIPS

You can quickly create a few of your best images together into one image to pin again or for

other sites. A tool called PinThemAll.net helps make this easy. Use it to create a vertical

collage.

@matt_siltala

INSPIRED TIPS

Create a pin advertising a new board and pin it on a more

established board.

@matt_siltala

INSPIRED TIPS

Do not fill your boards with pins from your

own website. Eventually you will run out of things to pin. You won’t have fresh new content to share on

a consistent basis. On her “Make Mine Rustic” board, only about 5% of the

2800+ pins are from her own website.

@matt_siltala

INSPIRED TIPS

Pin your most popular pins to group boards that have a strong following and are a

good fit.

PinGroupie and Board Deck boarddeckhq.com are tools that can help you find group

boards. You can also use Pinterest search to find group

boards.

YOURMOST

POPULARPINPOPULAR

GROUPBOARD

@matt_siltala

INSPIRED TIPS

Pin content that is performing well more than once - to another board, to

a group board or even again on the same board. That way your new followers will be exposed to your best

content. Wait a month or more in between pins.

1 MONTH

@matt_siltala

INSPIRED TIPS

Use PinAlerts to see what’s being pinned from your website (not just what’s popular on Pinterest).

@matt_siltala

CASE STUDYCourtesy of Business.Pinterest.com

@matt_siltala

CASE STUDY

BUZZFEED

Pinterest is BuzzFeed’s 2nd Largest social network referrer

Has a much longer lifecycle than other social networks, often driving traffic to posts moths after publication

More than Half of BuzzFeed’s traffic from PinterestGoes to posts published more than 2 months ago

According to Dao Nguyen, VP of Growth and Data at BuzzFeed…

@matt_siltala

TIPS INSPIRED BY CASE STUDY

@matt_siltala

INSPIRED TIPS

Put your pin button at the top of your images.

@matt_siltala

INSPIRED TIPS

Optimize your pinsfor mobile

@matt_siltala

INSPIRED TIPS

Create beautiful vertical editorial images and put

them first in yourblog posts

Height:762 px

Width: 625px

@matt_siltala

INSPIRED TIPS

Pin Humor. Of the 100 Buzzfeed

stories that have the most traffic from Pinterest,

30% of the visits are to humor posts.

@matt_siltala

CASE STUDYCourtesy of Hello Society

@matt_siltala

CASE STUDY

CHOBANI YOGURT

15 of 25 of their boards are recipe boards

Chobani has over 113,000 followerson Pinterest

They share recipes from fans, sponsored recipes from bloggers, and their own recipes

@matt_siltala

TIPS INSPIRED BY CASE STUDY

@matt_siltala

INSPIRED TIPS

Become friends with your followers by helping them catch a vision of a better life with your product.

“Through mouthwatering pictures and branching out from their product, Chobani has used Pinterest to become more than just a brand. They have become a friend to their customer, sharing the same hopes, goals, desires, dreams, and tastes. ”

-Angela Swenson

@matt_siltala

INSPIRED TIPS

Leverage your social following on other sites.

Chobani tweets their pins but they don’t share them on Facebook with posts and

with the Pinterest app on Facebook

@matt_siltala

INSPIRED TIPS

When they feature recipes on Facebook, they could also

add a link to pin the recipe. A newer feature is a landing

page that has a follow all button.

@matt_siltala

INSPIRED TIPS

Create custom board cover images to give a consistent

look and brand style toyour profile

@matt_siltala

INSPIRED TIPS

Get your fans involved. Pin their recipes or ideas. Also consider teaming up with

bloggers (who often have a broad social footprint) to create new ways to use

your products.

@matt_siltala

CASE STUDYCourtesy of Pinterest

@matt_siltala

CASE STUDY

FOUR SEASONS HOTELS & RESORTS

Over 26,0000 followers.

Since it launched, Four Seasons has seen a525% increase in followers to its main account.

Created profiles for their more than 81 hotels, each showcasing the resort’s distinct style & features.

@matt_siltala

TIPS INSPIRED BY CASE STUDY

@matt_siltala

They have a board Gastronomic Travel featuring upscale restaurants around

the world. They pin their own restaurants as well as others.

INSPIRED TIPS

@matt_siltala

900% INCREASEin the average number of people repinning their content every day

600% INCREASEIn the average number of pins from their website fourseasons.com year over year

INSPIRED TIPS

@matt_siltala

MATT’S BONUS PINTEREST TIPSBONUS INFO

@matt_siltala

BONUS TIPS

You can ask questions on a pin and your question goes to

everyone who pinned it. You get emails when there are new answers. This is a way to

connect with pinners in your niche and even introduce your

product or service.

COMMUNITYQUESTIONS ?

CommunityAnswers

Questionon Pin

@matt_siltala

Pinterest messaging system is a private

messaging system that allows you to send private messages to people. You

can share texts, pins, boards, and links.

MESSAGES

BONUS TIPS

@matt_siltala

3 TYPES OF PEOPLE WHO YOU CAN MESSAGE:

MESSAGES

Your followers (you do not need to follow them back to message them).

BONUS TIPS

People you're friends with on Facebook who have connected their

Pinterest account.

People who you follow on Twitter and who follow

you back and have Twitter connected with their Pinterest account.

@matt_siltala

MESSAGES

BONUS TIPS

It can even be used for B2B conversations.

Here’s an example of a conversation in which a business complimented

MCNG Marketing for their “31 Days to a Better

Pinterest Page” board.

@matt_siltala

LINK TO PINTEREST BOARDS ON YOUR BLOG OR SITE

BONUS TIPS

Many people have a follow button but don’t link to Pinterest pins or boards in their content.

@matt_siltala

OPTIMIZE FORHOW BRANDS CAN

@matt_siltalamatt@avalaunchmedia.com