how branded content is changing the advertising industry
DESCRIPTION
Presentatie gegeven op het Congres Contentmarketing in november 2014 te Utrecht. Vertelt het verhaal hoe branded content de traditionele (online) advertising industrie beinvloedt en aan het veranderen is.TRANSCRIPT
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Branded content
De gamechanger in advertising
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#Blossom #Congrescm@ralfvlieshout
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Multidevice x Multiplatform = Communicatieopties2
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TV3 uur 15 minuten
Radio1 uur 23 minuten
Print20 minuten
Digital3 uur 41 minuten
Mobile1 uur 49 minuten
Smartphone1 uur 5 minuten
Tablet44 minuten
Media gebruik per dag (UK)
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Verw
ach
tin
g Ged
uld
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Elke dag raken er vrouwen zwanger
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TV, online, social, facebook, advertising, commercials contentmarketing
BRANDED CONTENT
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reclame, maar geen advertentie
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#1Advertising for advertisement &
Advertisement for advertising
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90% van het mediabudget gaat nog altijd naar traditionele push
advertising
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#2Revenge of the Nerds
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Zucks Law:
“The amount of stuff you share today is double the amount of stuff you shared a year ago and half the amount you will share a year from now.”
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#3Er gebeurt meer in de wereld dan het journaal je kan vertellen
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#4Wat je nu doet x10
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#5Done is better than perfect
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#6Revenge of the Search
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Hoe wil je gevonden worden?
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1. Advertising is nog lang niet dood, het evolueert
2. Creativiteit is meer dan buikgevoel
3. Je hoeft niet alles zelf te bedenken
4. Je hoeft niet alles zelf te vertellen
5. Done is better than perfect
6. Reverse engineer zoekgedrag
7. (bonus) het is een speeltuin; test, probeer, rommel en heb plezier
Ralf van Lieshout | @ralfvlieshout | [email protected] | 06 3191 6386