how augmented reality and mobile apps can help grow your business
DESCRIPTION
I was invited to give a talk at Sharp Singapore in November 2013. These are my slides - in which I discussed how augmented reality + mobile apps can be combined to drive traffic to a retail store and also help customers make their purchase decisions faster and more effectively.TRANSCRIPT
Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013
Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013
www.SWAGSOFT.com Here at Swag Soft, we are all about designing and developing great applications, websites and games with fun, functionality and style for the world.
Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
MOBILE APPS
MOBILE GAMES
AUGMENTED REALITY
VIRTUAL ENVIRONMENTS
DIGITAL MARKETING
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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
SWAG SOFT CLIENTS
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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
BRANDING
MARKETING
ENGAGEMENT
ENTERTAINMENT
EDUCATION
SALES
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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013
Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013
Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013
Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013
Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
TOPIC FOR THE DAY
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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
HOW
MOBILE APPS
+ AUGMENTED REALITY
CAN HELP GROW YOUR BUSINESS
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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
AN INTRODUCTION TO
AUGMENTED REALITY
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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
http://www.youtube.com/watch?v=0oOIhtHq5Qc
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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013
Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
WHAT IS AUGMENTED REALITY?
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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
It is a technology that superimposes a
computer-generated image on a
user's view of the real world, thus
providing a composite view.
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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
HOW IT WORKS
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Courtesy of Christian Doppler Laboratory
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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013
Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
WHAT YOU NEED
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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
WEBCAM | TO CAPTURE
DISPLAY UNIT | TO SHOWCASE
3D MODELS | TO SUPERIMPOSE
MARKER | TO ACTIVATE THE APPLICATION
APPLICATION | TO RUN EVERYTHING
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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
APPLICATIONS
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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
VIDEO
MUSIC
GAMES
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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
ENGAGEMENT OUTSIDE STORES
. BRING IN THE CUSTOMERS
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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013
Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
http://www.youtube.com/watch?v=8eu3nRXFa3c
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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
1
3
2
4
Copyright © Swag Soft LLP, All Rights Reserved, 2013
Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013
Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
http://www.youtube.com/watch?v=thUSRM13_PY
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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
1 2
3 4
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ENGAGEMENT WITHIN STORES
. HELP CUSTOMERS DECIDE
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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
http://www.youtube.com/watch?v=BUDIduApeLI
Copyright © Swag Soft LLP, All Rights Reserved, 2013
Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013
Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013
Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013
Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013
Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013
Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
http://www.youtube.com/watch?v=QU5DrVu2gdg
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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
1 2
3
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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
http://www.youtube.com/watch?v=-PlAr9ymFSM
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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
1 2 3
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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
ENGAGEMENT AWAY FROM STORES
. TRAFFIC & SALES
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GROCERY
SALES Copyright © Swag Soft LLP, All Rights Reserved, 2013
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TRESURE HUNT
TRAFFIC Copyright © Swag Soft LLP, All Rights Reserved, 2013
Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
LINGERIE
ENGAGEMENT Copyright © Swag Soft LLP, All Rights Reserved, 2013
Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
QUESTION
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+ MOBILE APPS
+ AUGMENTED REALITY
= ?
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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013
Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
Copyright © Swag Soft LLP, All Rights Reserved, 2013
Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013
www.SWAGSOFT.com
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