houzz bathroom trends study — united...
TRANSCRIPT
2017 HOUZZ BATHROOM
TRENDS STUDY — UNITED KINGDOM
Houzz.co.uk �©2017HouzzInc.�
Big Ideas
BATHROOM STYLE MAKEOVERS Over nine in 10 homeowners change the style of their bathroom during their bathroom renovation (93%). Contemporary is the leading style post renovations (61%), with those younger than 35 twice as likely as those over 54 to opt for a traditional style (10% vs. 5%).
CLOSE AND PERSONAL Renovating homeowners prioritise a bathroom design that reflects who they are (51%), is stylish and beautiful (77%), and adds to the resale value (36%), irrespective of homeowners’ age. In contrast, many more younger homeowners want a spa-like atmosphere, compared to older homeowners (21% vs. 13%, respectively)
£5,600 TARGET Bathroom renovations today average £5,600, yet averages range between £3,500 and £6,300 depending on bathroom size and who is renovating it. Nine in 10 homeowners rely on professional help to renovate their bathroom, with building specialists such as electricians and plumbers being most popular category of helpers (69%).
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A HOST OF REASONS TO RENOVATE Older renovating homeowners (55+) cite a wide range of reasons that prompt them to renovate their bathrooms, from recent home purchases (33%), no longer wanting to put up with an old bathroom (31%) and broken bathroom elements (26%). In contrast, most homeowners under 35 renovate after a recent home purchase (60%).
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What We Do in Our Bathrooms Charts below show frequency of mobile device usage in home bathrooms, as well as frequency of bathroom usage and soaking in the bath, as reported by homeowners who renovated their bathrooms in the past 12 months, are currently renovating their bathrooms, or are planning to renovate their bathrooms in the next 3 months
1-2 TIMES SOAKING IN BATH PER MONTH
27%
3
60%
OVER 30 MINUTES IN THE BATHROOM
Top 3 Activities on a Mobile Device
WEEKLY USE OF MOBILE DEVICES IN HOME BATHROOMS 35-54 55+ 25-34 HOMEOWNER’S AGE KEY
52% VS 52% 2015-16 2016-17
79% 57% 31%
36%
30%
23%
25%
23%
23%
Social media
Music
68%
58%
58%
© 2017 Houzz Inc.
53% 34%
CHARACTERISTICS OF RENOVATING HOMEOWNERS
98% 78% 54% 71% 42% 41%
PLAN TO SELL HOME WITHIN NEXT 10 YEARS
46%
PURCHASED HOME WITHIN PAST 10 YEARS
71%
Breakdown of Homeowners by Age
Charts below show characteristics of homeowners by home’s purchase history and planned sale timing, overall and by homeowner’s age, as well as the homeowners’ age distribution, as reported by homeowners who renovated their bathrooms in the past 12 months, are currently renovating their bathrooms, or are planning to renovate their bathrooms in the next 3 months.
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Who We Are as Renovators
35-54 55+ 25-34 HOMEOWNER’S AGE KEY
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Why We Are Updating Our Bathrooms Charts below show frequency of activities as well as age breakdown, as reported by homeowners who renovated their bathrooms in the past 12 months, are currently renovating their bathrooms or are planning to renovate their bathrooms in the next 3 months
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60% 39% 33%
33% 31% 31%
28% 32% 26%
Timing of Last Bathroom Updates
TOP 3 REASONS FOR STARTING RENOVATIONS 35-54 55+ 25-34 HOMEOWNER’S AGE KEY
12% 9% 6%
29% 25% 20%
24% 25% 25%
39%
32%
31%
Purchased my home recently and want to make it my own
Can no longer stand the old bathroom
Old bathroom deteriorated/broke down
8%
24%
25%
Less than 5 years ago
5-10 years ago
11-15 years ago
© 2017 Houzz Inc.
What We Prioritise in Our Bathrooms Charts below show frequency of functional and design priorities as well as age breakdown, as reported by homeowners who renovated their bathrooms in the past 12 months, are currently renovating their bathrooms, or are planning to renovate their bathrooms in the next 3 months.
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58% 60% 67%
54% 48% 40%
42% 41% 40%
TOP 3 FUNCTIONAL PRIORITIES 35-54 55+ 25-34 HOMEOWNER’S AGE KEY
Top 3 Design Priorities
62%
46%
42%
Easy to clean and disinfect
Helps me relax
Easy to store and find things
77%
51%
36%
Stylish and beautiful
Reflects my style
Anything that adds to the resale value
84% 83% 78%
22% 26% 27%
43% 34% 32%
© 2017 Houzz Inc.
12% VS 13% 2015-16 2016-17
Double Sinks
What Major Changes Do We Make in Our Bathrooms Charts below show frequency of bathroom size increases and top major feature upgrades among all renovating homeowners, as well as shower size increases among 72% who upgraded their showers, and double sink installations among 87% who upgraded their sinks, as reported by homeowners who renovated their bathrooms in the past 12 months, are currently renovating their bathrooms or are planning to renovate their bathrooms in the next 3 months
TOP 5 FEATURE UPGRADES
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Increase in Room Size Increase in Shower Size
MAJOR UPGRADES DURING RENOVATIONS 35-54 55+ 25-34 HOMEOWNER’S AGE KEY
27%
30%
25%
66%
74%
77%
88%
88%
87%
86%
83%
Wall finish (paint, tiles,
Flooring
Basin(s)
Taps or other plumbing
Toilet
71%
29%
26%
74%
© 2017 Houzz Inc.
How We Are Updating in Our Bathrooms: Baths Charts below show frequency of new bath types, features and styles, among 68% who upgraded their baths, as reported by homeowners who renovated their bathrooms in the past 12 months, are currently renovating their bathrooms or are planning to renovate their bathrooms in the next 3 months.
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Standard bath
Space for two
Alcove bath
Top 3 Types
NEW ELEMENTS OF UPGRADED BATHTUBS 35-54 55+ 25-34 HOMEOWNER’S AGE KEY
Top 3 Styles
64% 56% 54%
25% 25% 19%
42% 39% 39%
Top 3 Features
Space for two 22%
Non-slip floor 14%
Grab bars 10%
#1 Bath Elements by Age
59%
26%
1%
Standard bath Soaking bath Walk-in bath
39%
21%
13%
Alcove bath
Freestanding flat-bottom bath
Corner bath
© 2017 Houzz Inc.
How We Are Updating in Our Bathrooms: Showers Charts below show frequency of new shower types and features, among 72% who upgraded their showers, as reported by homeowners who renovated their bathrooms in the past 12 months, are currently renovating their bathrooms or are planning to renovate their bathrooms in the next 3 months.
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Top 5 Types
Rain/waterfall showerhead
Corner shower
71% 73% 70%
48% 43% 40%
#1 Shower Elements by Age
Top 5 Features
NEW ELEMENTS OF UPGRADED SHOWERS 35-54 55+ 25-34 HOMEOWNER’S AGE KEY
71%
60%
50%
10%
7%
Showerhead - rain/waterfall
Showerhead - handheld
Thermostatic mixers
Digital shower controls
Mood lighting
42%
27% 18% 15%
10%
Corner Alcove Curbless Dual shower Open
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How We Are Updating in Our Bathrooms: Plumbing Fixtures Charts below show frequency of new toilet types, sink types, and faucet types, among 83%, 87%, and 86% upgrading toilets, sinks and taps, respectively, as reported by homeowners who renovated their bathrooms in the past 12 months, are currently renovating their bathrooms or are planning to renovate their bathrooms in the next 3 months.
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Double-flush toilet
Wall-mount Sink
Basin-mounted Taps
Top 3 Toilet Types
NEW ELEMENTS OF PLUMBING FIXTURES 35-54 55+ 25-34 HOMEOWNER’S AGE KEY
Top 3 Tap Types
51% 55% 62%
28% 31% 24%
73% 72% 73%
Top 3 Sink Types
Wall-mount 29%
Console 19%
Pedestal 18%
#1 Plumbing Fixture Types by Age
55%
35% 25%
Double-flush Wall-mount Two-piece
72%
15%
13%
Basin-mounted
Worktop-mounted
Wall-mounted
© 2017 Houzz Inc.
How We Are Updating in Our Bathrooms: Finishes Charts below show frequency of new wall, flooring and tap finishes, among 88%, 88%, and 86% upgrading walls, flooring, and taps, respectively, as reported by homeowners who renovated their bathrooms in the past 12 months, are currently renovating their bathrooms or are planning to renovate their bathrooms in the next 3 months.
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Ceramic or porcelain tile
Ceramic or porcelain tile
Chrome - shiny
Top 3 Wall Finishes
NEW FINISH MATERIALS 35-54 55+ 25-34 HOMEOWNER’S AGE KEY
Top 3 Faucet Finishes
75% 73% 73%
50% 51% 45%
60% 68% 70%
Top 3 Flooring Finishes
Ceramic or porcelain tile 73%
Paint 49%
Wood - Painted 6%
#1 Finishes by Age
49%
17%
5%
Ceramic or porcelain tile
Vinyl/resilient flooring
Stone - Marble
68%
16% 9%
Chrome - shiny Chrome - matt Stainless steel
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High-Tech Toilets
10% Of new toilets
High-Tech Baths
4% Of new baths
High-Tech Showers
15% Of new
showers
Self-cleaning
Overflow protection/anti-clog
Motion-activated cover/seat
Built-in nightlight
Heated seating
Self-deodorizer
Hands-free flushing
High-Tech Toilet Features
Built-in lighting
Built-in heated backrest
Built-in scented mist dispenser
Built-in sound + vibrations
Mood lighting
Digital controls
Built-in sound
Showerhead with LED lighting
Showerhead with speakers
High-Tech Bathtub Features High-Tech Shower Features
What High-Tech Features We Choose in Our Bathrooms Charts below show frequency of high-tech features toilets, baths and showers, among 83%, 68%, and 72% of homeowners updating their toilets, baths or showers, respectively, as reported by homeowners who renovated their bathrooms in the past 12 months, are currently renovating their bathrooms or are planning to renovate their bathrooms in the next 3 months.
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NEW HIGH-TECH FEATURES IN NEW TOILETS, BATHS AND SHOWERS
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61%
7%
7%
4%
4%
3%
2%
2%
2%
11%
2%
29%
4%
0%
2%
1%
9%
34%
Contemporary
Minimalist
Traditional
Victorian
Scandinavian
Eclectic
Coastal
Other
No particular style
94% VS 93% 2015-16 2016-17
Bathroom Style Change
How We Design Our Bathrooms Charts below show frequency of chosen styles before and after the renovation among 93% of homeowners who chose to change the style, as reported by homeowners who renovated their bathrooms in the past 12 months, are currently renovating their bathrooms or are planning to renovate their bathrooms in the next 3 months
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Before After
51% 60% 67%
5% 7% 8%
10% 7% 5%
4% 5% 3%
BEFORE AND AFTER BATHROOM STYLES 35-54 55+ 25-34 HOMEOWNER’S AGE KEY
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Worktops
Walls Cabinets
Floors
Charts below show frequency of colours on walls, cabinets, worktops and floors of bathrooms, as reported by homeowners who renovated their bathrooms in the past 12 months, are currently renovating their bathrooms or are planning to renovate their bathrooms in the next 3 months.
How We Add Colour to Our Bathrooms
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TOP 5 DOMINANT COLOURS
37%
29%
16%
7%
3%
White
Grey
Beige
Blue
Green
49%
14%
7%
6%
6%
White
Grey
Wood-medium
Wood-light
Wood-dark
48%
12%
6%
5%
5%
White
Grey
Black
Wood-medium
Wood-light
36%
15%
9%
9%
7%
Grey
Beige
White
Multi-coloured
Black
© 2017 Houzz Inc.
Who We Turn To for Renovation Help Charts below show frequency of hiring help, as reported by homeowners who renovated their bathrooms in the past 12 months, are currently renovating their bathrooms or are planning to renovate their bathrooms in the next 3 months.
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90% VS 90% 2015-16 2016-17
88% 90% 91%
OVERALL PRO HIRING 35-54 55+ 25-34 HOMEOWNER’S AGE KEY
Top 3 Hired Pros
75% 69% 67%
33% 38% 40%
14% 18% 24%
Top Hired Design Pros
18%
11%
3%
Bathroom designer
Architect Interior designer
69%
38%
18%
Tradesman
Bathroom installer
Bathroom designer
© 2017 Houzz Inc.
How Much We Spend on Our Bathrooms Charts below show the average spend on bathrooms renovated 2015-2016 (Source: UK Houzz and Home 2016-17 Studies); as well as the planned bathroom budget, as reported by homeowners who are currently renovating their bathrooms or are planning to renovate their bathrooms in the next 3 months.
Budget for current/planned renovations
BUDGET FOR CURRENT/PLANNED RENOVATIONS
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£5,600
£3,500 £6,100 £5,700
AVERAGE BATHROOM SPEND 35-54 55+ 25-34 HOMEOWNER’S AGE KEY
THISCANSHOWSPENDBYROOMSIZE–LARGERVS.SMALLER-JUSTTWOBARS
FYIFORCOUNTRIESWHEREWEJUSTHAVEONESPEND,WE
CANCOMBINESLIDE16&17
6,300
4,500
Large bathroom
Small bathroom
6%
18%
37%
17% 12% 10%
£1,000 or less £1,001 - £2500 £2,501 - £5,000 £5,001 - £7,500 £7,501 - £10,000 More than £10,000
© 2017 Houzz Inc.
OVERALL 25-34
21% 11% 7% 24% 15% 11% Underfloor heating Sound system Illuminated mirror(s) Underfloor heating Sound system Illuminated mirror(s)
35-54 55+
20% 12% 10% 16% 8% 6% Underfloor heating Sound system Illuminated mirror(s) Underfloor heating Illuminated mirror(s) Larger shower area
What We Wish We Installed in Our Bathrooms Tables below show the frequency of the top three features homeowners regret not installing, as reported by homeowners who renovated their bathrooms in the past 12 months, are currently renovating their bathrooms or are planning to renovate their bathrooms in the next 3 months
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TOP THREE FEATURES HOMEOWNERS REGRET NOT INSTALLING 35-54 55+ 25-34 HOMEOWNER’S AGE KEY
1 2 3 1 2 3
1 2 3 1 2 3
© 2017 Houzz Inc.
The survey was sent to registered Houzz users in the United Kingdom, and fielded
in June-July 2017. Homeowners who completed a bathroom renovation project in
the past 12 months, are currently working on one, or plan to start one in the next
three months shared their plans and progress in our online survey. N=1,715.
Methodology
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© 2017 Houzz Inc.
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