HubSpot User GroupDecember Meetup

5:30 Networking6:15 Announcements6:30 HubSpot Speaker Dee Dee7:15 Event ends. Stick around if you have any questions!

Agenda

We’re a community of online marketers, designers, developers, and overall cool people.

We’re also a HubSpot sponsored group(Thank @HubSpot for free food and drinks!)

Who We Are

For info on our next meetup, pictures, blog posts, and contact info check out:

houston.hubspotusergroups.com

Interested in joining the Houston HUG Blogging Team? Talk to Jennifer.

Houston HUG Website

@HUGHoustonCheck yoself in with #HUGHouston

HubSpot Houston User Group

bit.ly/hughouston

Follow us on social!

Next Meetup

Mark your calendars for the next meetup:Thursday, March 5th, 2015

Topic TBD!Want to present or have an idea to share? Let us know!

● #INBOUND14 was a success!● Congrats HubSpot on a successful IPO● Walking Dead Facebook spoiler alert-

millions of fans enraged. ● JJ Watt for MVP

What’s Happenin’

● CRM is now available for all HubSpot users● Social Inbox now features 5 pre-populated

reports so you can accurately report on your social media marketing

● New Social Inbox Daily Checklist (Chrome Extension)

● Calendar within HubSpot for all of your blog, email, landing page, and social media needs

What’s New in HubSpot

HubSpot User GroupDecember Meetup

Houston HUGDecember 4th, 2014

Dee Dee de KenesseySenior Inbound ProfessorHubSpot@deedeedkc

Jennifer SanchezHUG LeaderLyntonWeb@lyntonweb

WELCOM

E!

Dee Dee de Kenessey

@deedeedkc

A few facts:

• First time in Houston.

• Loves BBQ.

• Dislikes cold weather.

• Is a keywords, blogging and website

personalization expert.

From HubSpot HQ

Enough about

me.

What about you?Find someone in the room that you don’t already know

and introduce yourself.

LET’S TALK ABOUTWHAT YOUR WEBSITE

NEEDS IN 2015

FLICKR USER MICHAEL

POLLACK

It’s not about what you need -

it’s about what your users need.

6 THINGS YOUR WEBSITE NEEDS IN 2015

1. Clear headers.

Answer one question at a time.Think about the top questions a visitor will be trying to answer

when they land on your page.

2. Calls-to-action above the fold.

Request one action at a time.Your users will need to engage with your content.

What options will you give them?

3. 2015 TREND: Large, relevant

images or videos.

4. Page titles under 55 characters.

PAUSE & THINK:

When was the last time

you did a search on your

smart phone or tablet?

Around 50% of website visitors are on mobile devices and tablets. (source: Dekh)

5. Responsive Design

Responsive websites are designed to automatically display

correctly, regardless of the user’s screen size.

FLICKR USER CHRISJL

6. 2015 TREND: scrolling over clicking.

Scrolling sites are better optimized for mobile.

FLICKR USER KELLY ZZKT

7. Website personalization (smart content).

19% uplift in sales from companies using personalization(Source: Econsultancy + Monetate)

HubSpot’s homepage shows three case studies

to any first-time visitor.

These case studies are tailored to an Enterprise-size business.

42% higher submission rate for Smart Calls-to-Action.(Source: HubSpot)

If I’ve

already seen

this eBook…

Show me

a consultation!

SPEED DATING TIME!

ACTIVITY

Website Speed Dating!

1. Pair up with a small group.

2. Decide what works and what doesn’t

work on the homepage.

WHAT WORKED?

WHAT DIDN’T WORK?

What do you struggle with on

your current website?

What are your top goals for your

website in 2015?