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JANUARY 6 Show Coverage Dallas Total Home & Gift Market Atlanta International Gift & Home Furnishings Market Sections Cook & Bake; Dine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty Features Wine Accessories/Barware BONUS SHOW DISTRIBUTION Space: 12/9 Materials: 12/10 MARCH 11 Show Coverage The Inspired Home Show New York Tabletop Market Special Supplement Nouveau Tabletop Sections Cook & Bake; Dine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty BONUS SHOW DISTRIBUTION (includes major show hotels) Space: 2/12 Materials: 2/13 FEBRUARY 3 Show Coverage Frankfurt Ambiente NY Now Atlanta Market Recap Dallas Market Recap Special Reports Cookware & Bakeware Report Registry Report Sections Dine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty Features Cutlery; On-The-Go Beverageware BONUS SHOW DISTRIBUTION Space: 1/13 Materials: 1/14 2020 CENSUS 2020 HOUSEWARES CENSUS Space: 1/6 Materials: 1/13 (Mails with February 3 issue) FEBRUARY 24 Show Coverage The Inspired Home Show Preview Las Vegas Market Recap Special Reports Smart Home Report Sections Cook & Bake; Dine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty; As Seen On TV Space: 1/30 Materials: 1/31 APRIL 6 Show Coverage The Inspired Home Show Recap Special Reports Barware Report Sections Cook & Bake; Dine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty Features Cutlery; Coffee & Tea Accessories Space: 3/16 Materials: 3/17 APRIL 20 Show Coverage High Point Market New York Tabletop Market Recap Special Reports Home Beverage Report Sections Cook & Bake; Dine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty Features On-The-Go Beverageware BONUS SHOW DISTRIBUTION Space: 3/30 Materials: 3/31 MAY 4 Show Coverage National Hardware Show Special Reports Outdoor Living/Grilling Report Hardware/Home Center Report Sections Cook & Bake; Dine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty; As Seen On TV BONUS SHOW DISTRIBUTION Space: 4/13 Materials: 4/14 JANUARY 20 Show Coverage Las Vegas Market Sections Cook & Bake; Dine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty BONUS SHOW DISTRIBUTION Space: 12/30 Materials: 1/2 MARCH 15 & 16 Show Coverage The Inspired Home Show Dailies BONUS SHOW DISTRIBUTION (includes major show hotels) Space: 2/24 Materials: 2/25 Supplement to January 2020 HOUSEWARES CENSUS 2020 The Complete Category-by-Category Statistical Analysis of The Housewares Industry

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Page 1: HOUSEWARES 2020 CENSUS - HomeWorld Business · giant eagle good neighbor p.c. richard rh aldi/trader joe belk 99 cents only hy-vee pricesmart bi-mart winco bi-lo michaels kitchen

JANUARY 6

Show CoverageDallas Total Home & Gift Market

Atlanta International Gift & Home Furnishings Market

SectionsCook & Bake; Dine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty

FeaturesWine Accessories/Barware

BONUS SHOW DISTRIBUTION

Space: 12/9 Materials: 12/10

MARCH 11

Show CoverageThe Inspired Home Show

New York Tabletop Market

Special Supplement• Nouveau Tabletop

SectionsCook & Bake; Dine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty

BONUS SHOW DISTRIBUTION(includes major show hotels)

Space: 2/12 Materials: 2/13

FEBRUARY 3

Show Coverage Frankfurt Ambiente

NY Now

Atlanta Market Recap

Dallas Market Recap

Special Reports• Cookware & Bakeware Report• Registry Report

SectionsDine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty

FeaturesCutlery; On-The-Go Beverageware

BONUS SHOW DISTRIBUTION

Space: 1/13 Materials: 1/14

2020 CENSUS

2020 HOUSEWARES CENSUS

Space: 1/6 Materials: 1/13(Mails with February 3 issue)

FEBRUARY 24

Show CoverageThe Inspired Home Show Preview

Las Vegas Market Recap

Special Reports• Smart Home Report

SectionsCook & Bake; Dine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty; As Seen On TV

Space: 1/30 Materials: 1/31

APRIL 6

Show CoverageThe Inspired Home Show Recap

Special Reports• Barware Report

SectionsCook & Bake; Dine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty

FeaturesCutlery; Coffee & Tea Accessories

Space: 3/16 Materials: 3/17

APRIL 20

Show CoverageHigh Point Market

New York Tabletop Market Recap

Special Reports• Home Beverage Report

SectionsCook & Bake; Dine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty

FeaturesOn-The-Go Beverageware

BONUS SHOW DISTRIBUTION

Space: 3/30 Materials: 3/31

MAY 4

Show CoverageNational Hardware Show

Special Reports• Outdoor Living/Grilling Report• Hardware/Home Center Report

SectionsCook & Bake; Dine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty; As Seen On TV

BONUS SHOW DISTRIBUTION

Space: 4/13 Materials: 4/14

JANUARY 20

Show CoverageLas Vegas Market

SectionsCook & Bake; Dine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty

BONUS SHOW DISTRIBUTION

Space: 12/30 Materials: 1/2

MARCH 15 & 16

Show CoverageThe Inspired Home Show Dailies

BONUS SHOW DISTRIBUTION(includes major show hotels)

Space: 2/24 Materials: 2/25

Supplement to January 2020

HO

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CENS

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The Complete Category-by-Category Statistical Analysis ofThe Housewares Industry

Page 2: HOUSEWARES 2020 CENSUS - HomeWorld Business · giant eagle good neighbor p.c. richard rh aldi/trader joe belk 99 cents only hy-vee pricesmart bi-mart winco bi-lo michaels kitchen

2020 Print Editorial Calendar

MAY 18

RETAILER OF THE YEAR

Show CoverageHigh Point Market Recap

SectionsCook & Bake; Dine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty

Space: 4/27 Materials: 4/28

FORECAST 2021

ANNUAL CONSUMER SURVEY

Space: 8/27 Materials: 9/8

JULY 13

Show CoverageAtlanta International Gift & Home Furnishings Market

Las Vegas Market

NY Now

Dallas Market Recap

Special Reports• Impact Merchants• Made In U.S.A. Report

SectionsCook & Bake; Dine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty

FeaturesCutlery

BONUS SHOW DISTRIBUTION

Space: 6/18 Materials: 6/19

AUGUST 17

Show CoverageAtlanta Market Recap

Las Vegas Market Recap

Special Reports• HomeWorld’s People To Watch 2021• Generational Marketing Report• Supermarket Report

SectionsCook & Bake; Dine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty

FeaturesOn-The-Go Beverageware; Wine Accessories/Barware

Space: 7/23 Materials: 7/24

DECEMBER 14

HOMEWORLD YEAR IN REVIEW

Show CoverageCES/Smart Home Preview

SectionsCook & Bake; Dine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty

FeaturesCoffee & Tea Accessories

Space: 11/19 Materials: 11/20

JUNE 17

Show CoverageDallas Total Home & Gift Market

Special Reports• Home & Small Office Report• Health & Wellness Report• Chain Drug Report

SectionsCook & Bake; Dine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty; As Seen on TV

FeaturesWine Accessories/Barware

BONUS SHOW DISTRIBUTION

Space: 5/25 Materials: 5/26

OCTOBER 12

Show CoverageNew York Tabletop Market

High Point Market

Special Supplement• Nouveau Tabletop

SectionsCook & Bake; Dine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty

FeaturesOn The Go Beverageware

BONUS SHOW DISTRIBUTION

Space: 9/21 Materials: 9/22

VOLUME 32 NO. 14 SEPTEMBER 30, 2020

Fore

cast

22nd

Ann

ual

Exclusive ConsumerResearch RevealsPurchase Path ForHome & Housewares

202 1

By Dave SchulzResearch Editor

NEW YORK— The current state of housewares selling within the retail industry is like a cubist work of art: important parts all over the place with little focus and no clear-cut parameters.

Much of this is due to the retailers themselves, where online merchants see the value of having a physical pres-ence while traditional retailers, for the most part, see value in maintaining

and growing e-commerce websites. In addition, operators have blown past blurring the lines of demarcation among the various retail segments and have begun to obliterate them alto-gether. The result is a rapidly evolving ecosystem where traditional super-markets are experiencing contraction and consolidation, opening the way for niche markets and specialty grocery stores. Drug stores have been bedev-iled by the volatility and uncertainty

continued on page 30

Retail’s Evolving Landscape Still Primed For Housewares

Meyer’s Banning Takes Helm With ‘Consumer First’ Approach

VOLUME 31 NO. 18 SEPTEMBER 9, 2019

By Emily CappielloSenior Editor

VALLEJO, CA— In taking on the man-aging director role at Meyer Corp. U.S., Christopher Banning will be looked to in order to guide the company into a new era of growth.

However, he will also be tasked with the company’s direction when it comes to facing external challenges. These include the current business climate, which is sub-ject to tariffs and import/export issues, direct-to-consumer cookware gaining traction in the market and the continued shift in consumer buying habits in the cookware and bakeware segment.

Effective June 1, Banning was named managing director of Meyer Corp. U.S., taking the place of previous managing director, Darrin Johnston.

Prior to being named managing director of the company, Banning had a 30-year ca-reer in housewares and consumer products that has given him experience in an array of different skills, including global sales, marketing and e-commerce, leading busi-ness strategy to drive revenue, profit, online presence, brand equity and market share.

continued on page 62

30th Anniversary Issue

“We want to bring in some key staff in the coming months that can help us drive additional growth.”

—Jay Zilinskas,The Legacy Companies

Page 12

INSIDE

Ashley plans RTA furniture expansion. Page 10

Kitchen Electrics Capital Brands positions Nutribullet for future growth. Page 36

Lodge Cast Iron adds to U.S.-made mix with Finex buy. Page 60

Furnish

WALMART COSTCO TARGET BED BATH & BEYOND SAM’S CLUB

WILLIAMS SONOMA AMAZON WALGREENS HOME DEPOT QURATE

KROGER LOWE’S KOHL’S ACE HARDWARE HOME GOODS DOLLAR

GENERAL CVS BJ’S WHOLESALE MACY’S WAYFAIR MEIJER TJMAXX/

MARSHALLS THE CONTAINER STORE IKEA SEARS DOLLAR TREE

PUBLIX TUESDAY MORNING ULTA BEAUTY ROYAL AHOLD DELHAIZE

FAMILY DOLLAR RITE AID CRATE & BARREL KMART ALBERTSONS

YANKEE CANDLE ROSS STORES TRUE VALUE BEST BUY SALLY BEAUTY

DO-IT-BEST BIG LOTS SHOPKO H.E.B. OVERSTOCK MENARDS

SUR LA TABLE J.C. PENNEY ARMY AIR FORCE EXCHANGE STARBUCKS

FRED’S HEALTHMART WEGMAN’S SHOPRITE OLLIE’S BARGAIN OUTLET

GIANT EAGLE GOOD NEIGHBOR P.C. RICHARD RH ALDI/TRADER JOE

BELK 99 CENTS ONLY HY-VEE PRICESMART BI-MART WINCO BI-LO

MICHAELS KITCHEN COLLECTION BRANDSMARTUSA SAVE MART PIER

1 IMPORTS REPLACEMENTS STATER BROS. NEBRASKA FURNITURE

Cook & Bake

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www.lasko.com

TrustedConsumer Brand

YEARS

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SEPTEMBER 14

TOP 100 HOUSEWARES RETAILERS

SectionsCook & Bake; Dine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty; As Seen On TV

FeaturesCoffee & Tea Accessories; Cutlery

Space: 8/20 Materials: 8/21

2020

A Special Section to

2019

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NOVEMBER 16

Show CoverageNew York Tabletop Market Recap

High Point Market Recap

Special Reports• Trade Show Report• Retailers To Watch

SectionsCook & Bake; Dine & Entertain; Furnish; Kitchen Electrics; Kitchen Prep; Organize & Clean; Comfort, Wellness & Beauty; As Seen On TV.

FeaturesCutlery; Wine Accessories/Barware

Space: 10/22 Materials: 10/23

A Special Section to

2019

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VOLUME 32 NO. 24 DECEMBER 15, 2020

Year inReview

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Special Reports and Supplements

Supplement to January 2020

HO

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The Complete Category-by-Category Statistical Analysis ofThe Housewares Industry

HomeWorld Business Housewares Census

HomeWorld’s annual statistical edition is the housewares industry’s best read and most frequently cited resource for retail sales data and analysis encompassing all key categories.February 2020

10 | July 22, 2019 | homeworld business

2019

Voters were asked to give added weight to merchandising creativity,

trend and marketing astuteness, attention to detail, openness to risk, flexibility, relationship building and the ability to deliver a profitable program for both the vendors and retailer while providing value to consumers.

You’ll see buyers from retail channels that aren’t typically in

the spotlight. You’ll also see repeat winners.

These are merchants whose dedication, innovation and productive track records are difficult to ignore.

One thing this year’s Impact Merchants share is a vote of respect by their vendors. In today’s unpredictable retail environment, that vote really counts.

PRESENTS

2019 Impact MerchantsDebbie Hom POTTERY BARN . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Cindy Koller Villari MACY’S . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Wendy Altamura WEGMANS . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Deb Danielson TARGET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Desirae Montgomery COSTCO . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Sunipa Kreuzer CRATE & BARREL . . . . . . . . . . . . . . . . . . . . . . . . 13

Adam Gregory TARGET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Mark Callahan QVC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Angela Skogen COOKS ON MAIN . . . . . . . . . . . . . . . . . . . . . . . . 14

Brandi Stone H-E-B. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Chrissie Puchta WAYFAIR. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Carolyn Feuer OFFICE DEPOT . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Steven D’Iorio HOMEGOODS . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Jeremy Couey WALMART . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Czarina Tse CVS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Kristin Bates-Ashton COSTCO . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

John Jansen SOUTHEASTERN GROCERS . . . . . . . . . . . . . . . . . . . 17

Dan Willman BEST BUY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Leah Postema MEIJER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Gillian McDonald BJ’S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Debbie Hom, omni tabletop buyer at Pottery Barn, is one of those mer-chants that has helped the retailer and its vendors ride the wave of how con-sumers are shopping for and purchas-ing tabletop in today’s marketplace. Hom, who has been with Pottery Barn for more than four years, has been praised for her passion for and deep knowledge of the tabletop industry and vendors noted that her dedication is one of many reasons they have named her a HomeWorld Business 2019 Im-pact Merchant.

“She is knowledgeable not only of her categories, but all categories in the tabletop arena, so she can buy comple-mentary programs, which is a necessity today,” noted one vendor.

This skill has proved fruitful for the vendors Hom works with as Pottery Barn has put effort into updating its tabletop offerings to meet the needs of both its registry and general customers alike. One such update to the retailer’s program includes a new collection from bridal designer Monique Lhuillier. The assortment of tabletop, giftware and bedding that the brand is offering un-derscores Pottery Barn’s, and its team of buyers, efforts to be a one-stop reg-istry for consumers and support a more lifestyle approach when it comes to purchasing tabletop and housewares.

In addition, as the pressure contin-ues to mount for retailers to stand out in a crowded marketplace, vendors also noted Hom’s expertise in field research and completive analysis to ensure she is always offering her customers a one-of-a-kind assortment.

“She is able to blend her assortment with basics and trend, from opening pricepoints to luxury pricepoints,” said a tabletop vendor.

—Lauren De Bellis

Pottery Barn’s Hom Guides Tabletop Through Evolving Retail, Registry Landscape

Debbie Hom

Omni Tabletop Buyer

Recently added to the cookware team at Macy’s, Cindy Koller Villari is continuing to raise the profile of the department store retailer’s cookware offerings going into the next year.

With Macy’s since 1996, Villari has experience in buying for the company, as well as financial and strategic plan-ning. This, said vendors, has served her well as the newest omnichannel buyer in the cookware segment at Macy’s.

Villari took over the position from Michael Wolpert, who was chosen as a HomeWorld Business Impact Mer-chant in 2018, in November of 2018. Stepping into big shoes, vendors said they have benefited from a seamless transition.

“Cindy is extremely creative, fashion forward and understands what the Ma-cy’s customer is shopping for,” said a vendor who works closely with Villari.

Additionally, vendors noted that Villari is very focused on developing a core cookware business that provides the latest trends in the home and focuses on quality pieces, while also putting an emphasis on working within the financial parameters that are the most appealing to consistent Macy’s shoppers. This, noted housewares vendors, allows both parties to be suc-cessful in the department store retail channel.

Vendors also said that the cookware department that was thriving under Wolpert’s leadership has continued to push forward now that Villari is at the helm, making Macy’s a retailer to watch in the cookware category going into 2020.

—Emily Cappiello

Understanding The Customer Key For Villari As She Raises Macy’s Cookware Profile

Cindy Koller Villari

Omnichannel Buyer, Cookware

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Impact Merchants

This special issue profiles the year’s top retail buyers and merchandise managers in home and housewares.July 13

8 | March 18, 2019 | homeworld business Registry Report

By Greg SleterExecutive Editor

NEW YORK— The registry marketplace in recent years has continued to evolve and move beyond key life moments such as weddings and the birth of a baby.

A growing number of consumers today are using registry programs offered by retailers and third-party sources such as MyRegistry.com to develop lists of products sought to help celebrate important life moments such as graduation, back-to-college, house-warmings and Christmas.

Experts in the world of registry said this growth in recent years has been driven largely by consumers recog-nizing the usefulness of establishing registries for other key life moments.

And while most retailers have registry programs in place, the need to enhance how they market those programs and expand the products consumers can add to a registry is key to further growth and new sales opportunities.

“Retailers need to make sure a broad range of items are eligible for registry,” said Nancy Lee, president of MyReg-istry.com. “For example, we knew of a major retailer that did not have hand-bags available to be selected for regis-tries. You never know what people will want to add to their registry.”

In addition, experts also noted that retailers need to highlight the oppor-tunity to register for moments such as back-to-college and holiday in the months preceding these seasonal events.

The continued evolution of registry

beyond wedding and baby comes at a good time for retailers that are looking for ways to give their registry business a boost. While the big two (wedding and baby) remain the most popular choices for using a registry, the trend of Millennials marrying at an older age than previous generations, and subse-quently starting families later in life, provide new challenges to retailers as they look to drive sales through their

Registry Report

Registry Evolves To Capture Key Life Moments

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Future Show DatesOct. 29 – Nov. 1, 2019

Where the most important brands and buyers meet.

The New YOrk TableTOp ShOw®

april 2-5, 2019

41 Madison Avenue, New York, New York 10010212.686.1203 41madison.com A Rudin Building

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Registry Report

HomeWorld examines how housewares and tableware are driving a gift registry business that has evolved to cover multiple channels and serve multiple life moments.February 3

NOUVEAUultimate tabletopHO

MEW

OR

LD B

US

INES

S SPRING 2019

Individual Inspiration

Iris Apfel Brings Bold Personality

To Nude Glass Collection

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Nouveau/Ultimate Tabletop

This exclusive HomeWorld supplement for the Spring and Fall New York Tabletop Markets examines the distinctive fashion, personality and lifestyle trends shaping today’s tabletop business... plus expanded previews of what’s new in New York.March 11, October 12

A Supplement to HomeWorld Business®

Home Beverage Evolution Riding Wave Of Craft Movement

BeverageHOME

REPORT 2019Beverage

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Home Beverage Report

This exclusive supplement examines the convergence of categories— from coffee and tea appliances and accessories to healthy drink makers to on-the-go beverageware— building an expanded home beverage sales platform for housewares retailers.April 20

Generational MarketinG rePort 2019

Perhaps no generation has been researched, studied and dis-cussed as much as Millennials.

Since their emergence as a driving force in the consumer mar-ketplace more than a decade ago, the demographic group that covers those born between 1981 and 1996, according to the Pew Research Center, has often been viewed as enigmatic.

But as Millennials age, they are hitting key life moments that include

marriage, parenthood and homeown-ership, which are leading to changes in their personal priorities, the products they need and purchase and how and where they shop.

Experts said this is creating a divide among Millennials that now requires marketers, retailers and product sup-pliers to recognize the differing needs among the older and younger members of this generational group.

“As Millennials age and move into the

next stage of their lives, they are shift-ing their spending priorities,” said Mar-shal Cohen, chief industry advisor with The NPD Group. “They are understand-ing that it’s not about ‘me’ anymore and their spending will be focused more on their home and their lifestyle.”

While the life changes older Millenni-als are experiencing are similar to that of the generations that have come be-fore, unlike Baby Boomers and those in

continued on page 10

Coming Of AgeHousewares Poised To Capture Millennial Market As Key Life Moments Emerge

“As Millennials age and move into the next stage of their lives, they are shifting their spending priorities.”

—Marshal Cohen,NPD Group

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Generational Marketing Report

This annual report explores how housewares suppliers and retailers are adapting product development and marketing strategies to target diverse needs of multiple consumer generations.August 17

VOLUME 32 NO. 14 SEPTEMBER 30, 2020

Fore

cast

22nd

Ann

ual

Exclusive ConsumerResearch RevealsPurchase Path ForHome & Housewares

202 1

HomeWorld Forecast 2021

Each fall, this highly anticipated industry planning resource from HomeWorld reveals results of a comprehensive consumer study measuring detailed purchase intent and preferences in core housewares categories.September 2020

continued from page 8The better regionals have differentiated them-

selves by focusing on certain critical functions their customers care about and blowing them out from both a quality and quantity standpoint. Some have even gone as far as leveraging their prepared food operations by opening instore restaurants and pubs. Yet as they incorporate price-competitive core gro-cery and perishables operations, the better regionals remain middle class bastions as compared with gourmet grocers such as Whole Foods. For its part, Publix has expanded to a degree that it can be said to be approaching the super regional status of super-market giants such as Ahold even if it isn’t quite in the same league as Kroger, or at least not yet.

Kroger, Supervalu, Albertsons, Safeway, and Ahold emerged into super status by core expansion combined with gobbling up regional supermarket chains. The motives for doing so were several, but pressure from more efficient alternative retail for-mats that incorporate food in various incarnations, including supercenters, warehouse clubs and dollar stores, certainly inspired supermarket operators to seek economies of scale.

Yet the strategy ran into trouble as corporate

headquarters undermined the regional distinctive-ness of the regionals they acquired at a time when local food traditions were emerging as a point of interest for shoppers. Also, consolidation of manage-ment around executives located in the headquarters made for less responsive regional operations that frequently couldn’t effectively leverage the cultures of the supermarkets purchased.

Under those circumstances, stores became more uniform and less able to respond appropriately to food traditions and trends as expressed in local markets, not to mention turns to vegetarian, vegan, no-GMO, gluten free and other diets becoming more prevalent among consumers concerned with well-ness. So consumers who were becoming more aware of regional, ethnic and international food cultures, and wellness-oriented diets often found themselves searching for alternate retailers who could satisfy their changing preferences.

That’s not to say the super regionals have altogether failed. Kroger, although, it lately has experienced some growing pains of its own, has generally fared better than its major competitors, in part due to a regional sub structure that has made it more aware of localized consumer trends. Also, Kroger has demonstrated a willingness to gain expertise through acquisition or other investment as when it purchased supercenter operator Fred Meyer and better regional Harris-Teeter while investing to take control of dunnhumby USA, the American branch of a loyalty program consultant that had a successful partnership with Tesco in the United Kingdom and beyond.

Wegmans Grows In BrooklynThe opening of the Brooklyn store, in the Brooklyn

Navy Yard’s landmark Admiral’s Row, will be a mile-stone for Wegmans as its first location in New York City. The Brooklyn store just missed being the grow-ing chain’s 100th store.

“The Brooklyn store will actually be our 101st store to open,” said Wegmans spokesperson Marcie Rivera. “We are opening a store in Raleigh, NC, in September.”

Although the Brooklyn store is the company’s most urban, Wegmans has experience in densely populated suburbs and understands dealing with crowded en-vironments. In fact, the nearest Wegmans location is in Woodbridge, NJ, which should provide the retailer with a practical sense of the local marketplace. How-ever, the Woodbridge store differs in an important way from the 74,000 Brooklyn store.

“The Woodbridge store is about 130,000 square feet so it is much larger than our Brooklyn store will be,” Rivera noted.

The neighborhood where Wegmans will operate is diverse in ethnic and economic terms. Although the surrounding community includes high-rent zones and middle-class pockets that have been subject to gentrification, the store also is a block away from a major New York City housing project that has a lower income population.

According to Wegmans, the Brooklyn store will feature more than 60,000 SKUs, including more than 4,000 organic products, fresh seafood delivered whole and cut to order daily, hundreds of produce items and 300 varieties of imported and domestic cheese, and offer extensive restaurant-quality pre-pared foods department. The store also will operate a second-floor mezzanine bar, serving food and wine, beer, and spirits.

Wegmans maintains an everyday-low price gro-cery strategy, supplemented only occasionally with sales events and digital marketing including digital couponing tied to its Shopper’s Club loyalty program and social media. Stores include a substantial gener-al merchandise presentation, with the Woodbridge store placing much of it smack in the center of the grocery section facing the checkout stands and un-der Home & Entertaining department signage. Not surprisingly, the store focuses on food and drink re-lated housewares items and even includes an end cap with dedicated signage that informs shoppers how to purchase the glassware that is right for various wine types. Still, storage, cleaning, laundry and candles get fair play as well.

Wegman’s puts particular emphasis on addressing wellness issues and that should resonate in Brooklyn, which has become a preferred destination for young people flocking to the city but which also has a rich and even exploding food culture, which makes

continued on page 22

Supermarket Report

Wegmans, Lidl Growth Typifies Grocery Evolution

20 | August 19, 2019 | homeworld business

Wegmans stores feature a host of housewares as part of the general merchandise mix.

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Supermarket Report

This annual report examines the expanding housewares opportunity in an evolving supermarket business.August 17

Heat Is On

Report CookwareBakeware

2019

Cookware Tackles Tariffs, Direct-To-Consumer Challenges

Special Section to HomeWorld Business®

01A_cookware_HW_020419.indd 1 1/21/19 12:42 PM

Cookware & Bakeware Report

This annual HomeWorld supplement has become the definitive resource for cookware and bakeware merchandisers seeking decision-making trend analysis, retail market data and new product developments.February 3

A Supplement to HomeWorld Business®

Report 2019

Housewares Suppliers Refresh Solutions For Today’s Better Living Goals

Health & Wellness is a prime lifestyle merchandising opportunity in housewares as consumers make taking control of personal and family wellbeing a higher priority.

Integrating new, smarter technology in both established and new segments of the Health & Wellness appliance market has become a key trend as suppliers look to mo-tivate and energize consumers with health-oriented product features and benefits.

Growth has been propelled by factors such as a strong economy, design innova-tion, cohesive merchandising and research-savvy, health-conscious consumers. Suppliers of healthy living appliances have recharged their commitments to new product development aimed not just at driving unit sales growth but also at lift-ing the average dollar value with upgraded performance and a refreshed mar-keting message centered on the long-term lifestyle benefits of the products.

As federal health care reform continues to raise concerns about the long-term availability of quality, affordable health insurance, the spotlight is expect-ed to become brighter on preventative home health monitoring and therapeu-tic products that might mitigate increasing out-of-pocket medical costs.

The HOMEWORLD BUSINESS® Health & Wellness Report 2019 showcases analysis of key categories anchoring the home health and wellness appliance market, as well as a look at the growing market for new products, which are enjoying a resurgence because of their healthy living attributes.

Inside:Air Cleaners . . . . . . . . . . 2A

Anti-Fatigue Mats . . . . . . . 4A

Compression Garments . . . 6A

Dehydrators . . . . . . . . . . . 8A

Home Spa . . . . . . . . . . . 10A

Humidifiers . . . . . . . . . . 12A

Juicers . . . . . . . . . . . . . . 14A

Rice Cookers . . . . . . . . . 16A

Water Filtration . . . . . . . 18A

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Health & Wellness Report

This annual supplement showcases exclusive HomeWorld market data and analysis on key categories driving health and wellness growth across a wide housewares spectrum. June 17