house of 950 pt 1: not only lookbook

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House of 950 pt. 1: Not Only “Not Only” questions the conventional. many can be one. One can be many, 1 2

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"Not Only" questions the conventional. One can be many. Many can be one. The clothes are transformed versions of classic American sportswear, mostly unisex and often user-changeable. That means clothing can be reversed, twisted, and even worn upside down--- becoming a whole new garment.

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Page 1: House of 950 Pt 1: Not Only Lookbook

House of 950pt. 1: Not Only

“Not Only” questions the conventional.

many can be one. One can be many,

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SweatSHIRT!

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This is a portrait of Kiki Smith,and illustration by Alphonse Van Woerkom.

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Founded by Alice Spies and Eric Holbreich in 2011, House of 950 was created to form a partnership between friends and family, and to function as one group under one name. The House focuses on lifestyle concepts with an emphasis on sustainablility, geometry and relationships between people and objects.

Alice was born in Los Angeles and studied at Academy of Art University, San Francisco where she received her BFA in Fashion design. She also studdied at L’Ecole de Chambre Syndicale de la Couture Parisienne. Alice has worked forHarputs Union in San Francisco and Bodkin in Los Angeles.

Eric was born in Denver and studied at Academy of Art University, San Francisco where he received a BFA in Fashiondesign as well. Eric worked for Bless and Balenciaga in Paris.

Their first collection titled “Pt. 1: Not only” will be presented during New York Fashion Week on February 11th, 2012.

This collection is their first collaboration with designers and friends Lauren Haut, Julien Charrier, and Alphonse Van Workom.

“Not Only” questions the conventional. One can be many, many can be one.

BIO, 1 2 3 4

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By page: 1. Cover. 2. Skirt Scarf / Triangle Tank. 3. Angler Shirt / Skirt Scarf. 4. Tangram Jacket / Bib Shirt / Suit Pants. 5. Male: Bib Shirt / Suit Pants. Female: Portrait Shirt / Suit Pants. 6. Amish Shirt. 7. Male: Amish Shirt / Triangle Tee / Thai-Tie Pants. Female: Amish Shirt / Rectangle Pants. 8 and 9. SweatSHIRT! 10. H-Sweat / Triangle Tee. 11. Left: Drawstring Jacket / H-Sweat / Portrait Shirt / Peaking Shorts. Right: H-Sweat. 12. Cross Back Sweatshirt / Panel Dress. 13. Cross Back Sweatshirt / Rectangle Pants. 14. Male: Portrait Shirt / Peaking Shorts. Female: Portrait Shirt / Suit Pants. 15. Portrait Shirt. 16. Double Face Cardi-gan [ upside down ] / Amish Shirt / Rectangle Pants. 17. Female: Double Face Car-digan [ upside down ] / Amish Shirt / Rectangle Pants. Male: Double Face Cardigan [ inside and right side out ] / Cross Back Tee / Double Knee. 18. Cross Back Tee / Double Knee. 19. Left: Tangram Jacket / Trapezoid Dress. Right: Tangram Jacket [ hood up ]. 20. Drawstring Jacket / Portrait Shirt. 21. Angler Shirt. 22. Triangle Tee / House Pant. 23. Mixed Media Jacket / House Pant. 24. Circle Shirt / Thai-Tie Pants. 25. Double Face Cardigan [ upside down ] / Amish Shirt. 26. Cross Back Tee [ inside out ] / Rectangle Pants. 27. Portrait Shirt. 28. Alice: Triangle Tee. Eric: Portrait Shirt. LINEUPS. Page 30. Left to Right: 1. Drawstring Jacket / H-Sweat / Portrait Shirt / Peaking Shorts. 2. H-Sweat / Triangle Tee / House Pant. 3. One Seam Tank. 4. Double Face Cardigan [ upside down ] / Amish Shirt / Rectangle Pants. Page 31. 5. Double Face Cardigan / Cross Back Tee / Double Knee. 6. Bib Shirt / Cropped Pants. 7. Panel Dress. 8. Skirt Scarf / Triangle Tee / Peaking Shorts. Page 32. 9. Tangram Jacket / Bib Shirt / Suit Pants. Below. Mixed Media Jacket / House Pant. 10. SweatSHIRT! / Leg Liner Pants. 11. Angler Shirt / Leg Liner Pants. 12. Circle Shirt / Thai-Tie Pants. Page 33. 13. Angler Shirt / Skirt Scarf. 14. Tangram Jacket / Bib Shirt / Suit Pants. Below. Tangram Jacket [ hood up ]. 15. Cross Back Tee Shirt[ inside out] / Rectangle Pants. 16. Portrait Shirt / Suit Pants.

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[email protected]

Photography: Edward HolderPrinted by House of 950, LLC