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This month we’ve got a real mix of juicy content for you. First up, our brand new Types of Hotel Data infographic that shows you just what data is out there for hoteliers to use, how it relates to other data, how it’s sourced, and the tools used to analyze it.

We’ve also got a fantastic list of data visualization tools (for non-techies, too!), modern approaches to revenue management and hotel marketing, better ways to look at data and technology, why it’s even important in the first place, and the always-useful hotel marketing tips for small hotels, specifically hotel websites.

With so much happening in our industry and so little time, we hope this monthly recap helps keep you up-to-date. We hope you enjoy the read!

Regards,

Clay, Martin, and the SnapShot team.

Editorial A monthly recap of hotel data and analytics news

Why must we subjugate ourselves to frankly boring Excel charts and uninspired graphs? How you communicate information

doesn’t end at the data used, but actually how it’s presented. Human beings are visual learners so when data is presented

in easily understandable ways that are also aesthetically pleasing, more information is retained. With that in mind, here is a

great list of data visualization tools for both non-techies and developers. Why look at never-ending lists of numbers when

you can look at pretty (and informative pictures?) Get those XML files ready!

The 14 Best Data Visualization Tools

Perhaps one of the largest trends in

hospitality today is the “convergence” of

different areas of expertise within the hotel

in working towards shared, digitally-linked

goals. With various management and

strategic roles in hospitality taking on more

holistic approaches to what they do,

revenue management and digital marketing

are converging in an unprecedented

manner.

The Convergence of Revenue

Management and Digital Marketing

There’s a lot of data out there. I mean, the hospitality industry has more guest data than almost any other industry, so it can

be naturally kind of intimidating. Once that data is organized, however, it starts to make a lot more sense. That’s what this

Types of Hotel Data Infographic is all about. It’s the Wheel of Discovering Your Hotel Data… Or something like that. No

matter what you call it, this chart will help you understand the types of data your hotel encounters: big data, small data, their

sources, and the tools used, so take a look and get a better handle on your data today.

The Hotel Data Types Chart 2016

No matter the field you’re in, data makes a

big difference. Smart marketers are using

new data analytics tools including predictive

analytics to make better decisions, and to

create more compelling and effective content.

Here's a great guide to using predictive

analytics more effectively, including examples

like churn propensity and credit analytics.

Wave of the future, my friends.

Expanding Your Marketing Playbook With Predictive Analytics

Airbnb has developed a user-friendly analytics platform that allows all of their employees to better understand their data, instead

of only data scientists. If all employees had access to valuable data, and could easily explore it, there’s no telling what new

opportunities could arise. Big fans of the idea, over here. After all, everyone should care about their company's data.

How Big Data is Used to Disrupt the Hospitality Industry

Hello.My name is Toni.

I’ve been a Director of Sales and Marketing in hotels

for more years than I can remember.

I recently came across SnapShot and loved the

Analytics tool. So much so that I’m now giving

demos and helping hundreds of hotels learn about it.

If you want to find out more about analytics book a

demo and I promise to give you an excellent walk-

through of how it can help you better manage your

hotel.

Hospitality has been evolving at a

breakneck pace, but revenue management

specifically is developing at an

unprecedented rate. Here’s a look at how

you can use tech and data to customize

and improve the guest experience, from

the time they book through arrival. (It's

pretty useful during their stay and after

their departure, too). Everything from

destination marketing, personalized emails

(and other communication tools), and

building better guest profiles.

10 Key Trends for Modern Revenue

Management

"Data is only as good as its use."

“

”Image source: Tableau

Data For Dummies:Small Business Data Analysis Strategies

Many small hotels believe that they don’t

have the budget to invest in massive data-

driven revenue or marketing initiatives.

Yet, even if you're running a mom-and-pop

business, you can use the data you're

already collecting (or can easily collect) to

be more efficient and improve customer

satisfaction. Check out this Fortune article

providing data 101 tips for small

businesses, and is totally applicable to

hoteliers.

Hotel marketers often get concerned with getting good stats rather than investigating whether they are actually using the

right metrics. This article lists some highly useful tips on the hotel marketing numbers that actually matter today. Agreed on

the important categories mentioned here by Vikram, and also will use any reason to sneak an awesome dinosaur picture

into these slides.

Dinosaur Metrics Are Taking a Bite Out of Your Hotel Marketing Performance

SnapShot’s COO and co-founder, David Turnbull wrote this great post for us recently, explaining how hotel technology and

data can help hotels to better understand their customers, market to them more effectively, and create better experiences.

If you like the article, check out the online course we made in partnership with ESSEC Business School for an even more

detailed look.

How Hotels Can Use Technology To Better Understand and Serve Guests

If you’re looking for a all-in-one no-B.S.

guide to what your hotel website should look

like in 2016, take a look at this guide put

together by Tambourine. It’s an awesome

checklist of features that any successful

hotel website should have. After all, it’s one

of the most important marketing tools at

your disposal, so make the most of it!

The 25 Most Important Features Of Your Hotel Website

In case you missed it, here’s our recap of the top stories in hotel data and analytics from last month.

Some great reads in here including articles on cloud computing, machine learning, hotel asset management, and tips from

an experienced hotel marketer (plus much more). Until next time.

Hotel Data & Analytics News - April 2016Our Recap from Last Month