hotdrop apparel press kit

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857.496.1403 437 D Street Suite 2A Boston, MA 02210 www.HotDropApparel.com [email protected]

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Hotdrop Apparel Press Kit

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857.496.1403437 D Street Suite 2ABoston, MA 02210 www.HotDropApparel.com [email protected]

HotDrop Apparel was founded in 2011 by Meredith and Marco Evangelisti, after Meredith received an overwhelming response to her custom-made yoga clothing at her Bikram Yoga teacher training by fellow trainees.

Meredith and Marco Evangelisti credit Meredith’s professional roller skating career to the success of Hotdrop Apparel. It was Meredith’s mother that used the fabric from her costumes to create enough outfits for Meredith to always look fashionable during her extensive 9 week Bikram certification. As other trainees started to inquire about where they could buy the clothing, Meredith’s entrepreneurial spirit took over and she began to sketch more and moredesigns to keep her fellow yogis well outfitted.

Meet

Hotdrop Apparel takes pride in the quality of fabric and workmanship that goes into each piece. All fabrics are selected by Meredith and Marco, and both custom solids and prints start as a white fabric and are then dyed and printed to exact specification. This allows for a true match when wearing two pieces of the collection; additionally, each print is designed in house to align with fashion trends and to exude the brand’s upbeat, positive energy.

Every article of clothing from the Hotdrop line demonstrates appreciation and admiration to those within the industry as each item is named after someone in the yoga and fitness community that has inspired the HotDrop team. Additionally, Meredith and Marco strongly believe in giving back to the Yoga and fitness community. They are dedicated to having ongoing sponsorships with national athletes, fitness models and yoga champions.

Meredith never could have foreseen that her life as a competitive roller skater would lead her to become

Co-Founder of Hotdrop Apparel. Meredith grew up in a small town outside Boston, and after earning a degree from UMass and working in the computer industry, she followed her ambitions to create her

own company.

After founding a successful nail salon, Meredith was offered a position at Proctor and Gamble in the

professional beauty division. Throughout her fast paced seven years with P&G, she balanced her busy work life with the her practice of Bikram Yoga. Not

only was Bikram beneficial for her mental health, but it also eliminated the excessive trips to the chiropractor,

to alleviate her chronic back pain from skating injuries. In 2009, Meredith decided to make Bikram Yoga the

focus of her career and became a registered yoga teacher. She has been teaching at Bikram Yoga Boston

ever since.

Both the creation of the Hotdrop line and the notoriety of her Bikram instruction has made Meredith a sought after

teacher both in the U.S. and internationally.

Born and raised in Rome, Italy, Marco achieved success from an early age as a hair stylist in his native country before venturing across the Atlantic to Boston. After founding two salons with numerous accolades, he then broadened his professional portfolio by bringing a piece of Rome to the United States; with his best friend and business partner, he created Pietra Viva, an interior design sensation specializing in the ancient art of Venetian Plaster. His passion for a challenge didn’t stop there.

In 2010, together with his now wife Meredith, he saw a business opportunity in the textile industry, specializing in yoga clothing. Less than one year later, Meredith and Marco launched Hotdrop Apparel. Marco is the photographer for the brand, using his eye for beauty and art in all the HotDrop photo shootsand marketing campaigns.

Mere

dith a

nd M

arco

Bras We’re passionate about keeping our girls’

“girls” looking great while also being secure. Here at HotDrop headquarters,

we refuse to compromise one for the other.

We offer a variety of styles and coverage for every size bussom, and straps that won’t get in the way of your workouts.

Our bandeaus are cut to eliminate any unflattering pulling on the sides of the chest, and our grip technology ensures

that everything stays put during your workouts.

Shor

ts Our women’s shorts are offered in a variety of styles and lengths for any type of workout. The understitched waistband stays in its place no matter the activity and won’t roll or rotate after washes. Our gusseted interior provides maximum coverage and comfort where you need it most. One of a kind patterns designed at our HotDrop studio ensure you’ll be on trend for the season and won’t be caught in the same prints as everyone else at your gym or studio.

Our blend of Supplex Nylon and Lycra will offer you support without weighing you down in your workouts.

Long

er Le

ngthsSleek style lines and contoured detailing,

our capris provide ample support and coverage with a below the knee fit to

elongate the legs. Cut in our HotTechfabric, they breathe and wick away

moisture to ensure maximum comfortduring any workout.

The Tomo Tank provides coverage andsupport in our same breathable HotTech

fabric. It’s racerback gives additional support to the bust, and the front is cut

just low enough to give our wearers a hint of sexiness.

Men’s

Sho

rts

Our men’s shorts are nothing short of excellent. So excellent, in fact, that we cannot keep them in stock. What makes them so popular?

Offered in a variety of silhouettes and lengths, we’ve mastered the art of providing our men coverage and comfort during their workouts.

The understitched waistband stays in place during workouts and won’t roll after washes. Slim leg openings eliminate distractionsduring workouts and the built-in protective front pouch keepseverything in its place, no matter the motion.

In our blend of Supplex Nylon and Lycra, our shorts will offer youultimate support without weighing you down.

Drop

us a

Line

437 D Street Suite 2ABoston, MA 02210

www.HotDropApparel.com

[email protected]

978-204-7583