hot soup challenge mediakit

and see if you come out unscalded as champions!

JULY 11,

2015

ABOUT ASIAN GEOGRAPHIC HOT SOUP CHALLENGE

Organised by Asian Geographic Magazines Pte Ltd, the Asian Geographic Hot Soup Challenge is an annual event that sets out to challenge kids across the island on their knowledge about Asia in subjects such as general knowledge, science, culture, history and geography.

In 2015, the annual Asian Geographic Hot Soup Challenge will be held on July 11, 2015. This event invites students from all aroundSingapore to come in teams of four to pit their knowledge of Asia against each other in a fun and competitive manner. At the end of the day, winning teams are awarded attractive prizes and, of course, the title of Champions of the Asian Geographic Hot Soup Challenge.

ASIAN Geographic is a bi-monthly multi-award winning magazine, which showcases the best that Asia has to offer. Not only beautiful and enticing with award-winning photography, we cover a mix of culture, current affairs, social issues and environmental concerns to encourage a positive understanding of issues faced in the region.

OFFICIAL PUBLICATION ASIAN Geographic

TOTAL READERSHIP 428,000E-READERSHIP

10,000-15,000Monthly average online downloads

They are engagedAsianGeo.com runs regular online polls and surveys with high participation

They are socialFacebook/AsianGeo has a growing community of over 130,000 fans

130,000

They are globalReaders pick up our magazines in over 20 countries worldwide

over 20countries

They are educated75% stayed in educationbeyond college

They are dedicated travellers1 in 3 travel more than 8 times a year

1 in 375% 60%They have spending powerOver 60% belong to a country/marina club or association

WHO ARE OUR READERS?Our readers are not defined by age or gender – in fact, our readers are quite evenly split from the age of 26 up to 50+! What unites them are their shared values. Educated, well-travelled global citizens.

CIRCULATION

92,000

THE HISTORY OF ASIAN GEOGRAPHIC HOT SOUP CHALLENGE

Over the years, Asian Geographic Hot Soup Challenge has been receiving increased support from Sec-ondary Schools all over Singapore. We had the most number of teams in 2012; a whopping 80 mixed teams (of four students each), comprising more than 100 regional institutions, were quizzed on their knowledge of anything and everything Asia-related.

We have also been honoured to have Mr Vikram Nair, to give a speech on ‘Singapore - A Gateway to Asia’ at 2014’s installment. In 2013, Mr S R Nathan was specially invited to attend as Guest-of-Honour and spoke about the importance of the younger generation preserving Asian heritage and culture. In 2012, Michael Palmer, Speaker graced the occasion as Guest-of-Honour.

Venue

2011 2012 2013 2014Year

Multi Purpose Hall, HortPark

Guest-of-Honour

Associate Professor Wong Poh Poh

Singapore Institute of Management’s Grand Hall

Mr Michael Palmer

Possibility Room,National Library Building

Mr S R Nathan

Courtyard Room,Marina barrage

Mr Vikram Nair

Member of Parliament for Sembawang GRC, Vice-Chairman of the Sembawang Town Council, Partner with the Commercial Litigation team at Rajah & Tann LLP

Speaker of Parliament 2012 Former President of SingaporeAssociate Professor at NationalUniversity of Singapore (NUS) Department of Geography

july 11, 2015Saturday, 9am –5pm

In 2015, the Asian Geographic Hot Soup Challenge will be back again with a fun-filled and exciting showdown! Students will pit against each other to clinch the Asian Geographic Hot Soup Challenge 2015 Champions title. Additionally, participants will get to meet and greet our distinguish Guest-of-Honour, listen to educational talks by geography experts and much more!

TALKS/SEMINARs BY EXPERTSEvery year, the Asian Geographic Hot Soup Challenge will invite geographic-related experts to give a talk during the event. These talks are to provide participants useful knowledge that is in line with their educational curriculum. Over the years, we have invited professors from renowned universities and societies.

Asian Geographic Hot Soup Challenge 2014Guest Speaker: Dr Chan Chew-Hung

WHAT TO EXPECT IN 2015

GUEST-OF-HONOUR MEET & GREETWe have been honoured to have had many dis-tinguish guests grace our events over the last few years. In 2012, Mr S R Nathan, who graced the event and spoke about the importance of our younger generation preserving our Asian heritage and culture.

Asian Geographic Hot Soup Challenge 2013Guest-of-Honour: Mr S R Nathan

Asian Geographic Hot Soup Challenge 2014Guest-of-Honour: Mr Vikram Nair


THE SHOWDOWN!Without a doubt, the climax of the event is the finals where the top two teams will pit their knowledge on Asia. Things heat up as we close on the top final teams. Elimated teams stay to watch and see who will bring the trophy home.

Asian Geographic Hot Soup Challenge 2013Guest-of-Honour: Mr S R Nathan

Asian Geographic Hot Soup Challenge 2014Guest-of-Honour: Mr Vikram Nair

EXPECTED No. OF TEAMS 50 teams of 4 students (est. 200 students)

TARGET AGE GROUP 13 - 17 years old (ALL students of this age group, regardless of school)

GOODIE BAGS Participating students will receive 1 year FREE ASIAN Geographic e-MagazineTeachers-in-charge will receive 1 year FREE ASIAN Geographic e-Magazine and 1 year FREE ASIAN Geographic magazine in print

JOIN US!

MEET & MINGLEMeet and exchange knowledge withstudents from other schools or institutions

EDUCATIONALThere’s so much to know about Asia! Pick up insightful knowledge & greater understanding

GOODIE BAGSNo one goes home empty handed. All participants will receive a bagful of goodies!

have funTake a photograph at our photobooth and share it with your friends!


The Costa Cruises/Asian Geographic Hot Soup Challenge 2014The Costa Cruises/Asian Geographic Hot Soup Challenge 2014, was held on July 19, 2014, at the Marina Barrage Courtyard Room. The competition brought together 38 teams from secondary schools and junior colleges around Singapore, eager to display their grasp of the Asian region and learn more fascinating revelations about this dynamic continent, as ASIAN Geographic and her sister publication, Asian Geographic THE READ, have so stunningly showcased for almost two decades.

The event was graced by Guest-of-Honour Mr Vikram Nair, Member of Parliament for Sembawang GRC. In addition to speaking to the assembled students about the importance of our Asian legacy, Mr Nair joined in the fun by hosting one round of the competition.

The Raffles Institution team emerged champions, winning Costa Cruises trips, flight tickets to various destinations, and Collector’s Edition Box Sets of ASIAN Geographic and Asian Geographic THE READ magazines, among other prizes.

PARTICIPATING SCHOOLS• ACS Independent • Anderson Junior College• Hwa Chong Institution • Jurong West Secondary School • Northland Secondary School• Raffles Institution• River Valley High School • St. Anthony’s Canossian Secondary

School • Tanglin Secondary School • Yuvabharathi International School

SPONSORSTitle Sponsor

Official School Distributor

Food Sponsor

Prize Sponsor

GUEST-OF-HONOURMr Vikram NairMember of Parliament for Sembawang GRC, Vice-Chairman of the Sembawang Town Council; Partner with the Commercial Litigation team at Rajah & Tann LLP

INVITED SPEAKERDr Chang Chew-HungAssociate Dean for Professional Development at the Office of Graduate Studies & Professional Learning; Associate Professor with the Humanities and Social Studies Education Academic Group, N ational Institute of Education, Nanyang Technological University

CASE STUDY

ASIAN GEOGRAPHIC HOT SOUP CHALLENGE 2014CASE STUDY

PAST SPONSORS

PRINTSPACE

PHYSICALPRESENCE

E-MARKETING

GOLD SPONSOR (EXCLUSIVE)S$15,000 investment

SILVER SPONSORS$10,000 investment

PARTICIPATING SPONSORFood investment

ASIAN Geographic magazine:1 full page advertisement (US$3,000)1 full page advertorial (US$3,800)

4 full page advertisement on any Asian Geographic title of sponsor preference (US$12,000)

optional2 AR Scan features on selectedadvertisement/advertorial (US$1,200)

Product Placement Booths:2 x Product Placement space with 1 ta-ble and 2 chairs each

Insertions: Brochure insertion in goodie bagProduct insertion in goodie bag

Logo Credit Mention:Large header sponsorship logo acknowledgement upon confirmed agreement until September 30, 2015 on Asian Geographic Hot Soup website

ASIAN Geographic magazine:1 full page advertisement (US$3,000)


optional1 AR Scan features on selected advertisement/advertorial (US$600)

Product Placement Booths:1 x Product Placement space with 1table and 2 chairs each


Logo Credit Mention:Sponsorship logo acknowledgement upon confirmed agreement until September 30, 2015 on Asian Geographic Hot Soup website




SPONSORSHIPRATE CARD

GENERALSPONSORSHIP

BENEFITS

Sponsorship Logo acknowledgement on:Print Materials - Event Banner | Event Mainstage Backdrop | Event Posters & Advertisement | Event Post-Report

Web & Social Media - Asian Geographic Hot Soup Challenge website (www.hotsoup.asia) | Asian Geographic Hot Soup Challenge Facebook (www.facebook.com/agHotSoup) | ASIAN Geographic Facebook (www.facebook.com/AsianGeo) | Asian Geographic Magazines Monthly Newsletter

MEDIA REACH 2,215,000 1,772,000 443,000

BRONZE SPONSORS$5,000 investment

ASIAN Geographic magazine:1 full page advertisement (US$3,000)


optional1 AR Scan features on selected advertisement/advertorial (US$600)



1,064,805


PRINTSPACE RATES

ASIAN Geographic magazineFull Page Advertisement 200 x 262mm - US$3,000Half Page Advertisement (V) 93 x 252mm - US$1,800Half Page Advertisement (H) 190 x 123mm - US$1,800Advertorial Write Up (1 Page) - US$3,800

Asian Geographic THE READ magazine (SGD)Full Page Advertisement 185 x 234mm - S$3,000Half Page Advertisement (V) 92 x 234mm - S$1,800Half Page Advertisement (H) 185 x 117mm - S$1,800Advertorial Write Up (1 Page) - S$3,800

ASIAN Geographic JUNIOR magazine (SGD)Full Page Advertisement 200 x 262mm - S$3,000Half Page Advertisement (V) 93 x 262mm - S$1,800Half Page Advertisement (H) 190 x 123mm - S$1,800Advertorial Write Up (1 Page) - S$3,800

THANK YOU

HeadquartersAsian Geographic Magazines Pte Ltd

20 Bedok South Road, Singapore 469277

Tel: +(65) 6298 3241 | Fax: +(65) 6291 2068Toll-Free Hotline (Australia) Tel: 1800 219 703 | Fax: 1800 219 641

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