hot shingles bp

7/31/2019 Hot Shingles Bp

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BusinessPlan


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TableofContents1.0 Executive Summary

1.1 Objective1.2 Mission Statement

2.0 Company Summary3.0 Products and Services

3.1 Products and Services Description3.2 Technology3.3 Pricing Strategy

4.0 Market Analysis Summary4.1 Industry4.2 Customers4.3 Main Competitors4.4 Competitive Advantage4.5 SWOT Analysis4.6 Market Analysis

5.0 Marketing Strategy5.1 Marketing Materials5.2 Promotion Strategy

6.0 Management6.1 Management Background

7.0 Financial Plan7.1 Start-up Summary7.2 Monthly Costs

8.0 Appendices


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1.0 Executive Summary

Hot Shingles will make winters the least expensive of the year. Hot Shingles was an

Innovative idea thats purpose was to help save money and make the winter season less complex.

Utilizing our new patented technology, Hot Shingles, created a shingle having wires within the

roofing tiles and will heat the roof of your home or building. With only a flick of a switch the

Hot Shingles will start warming up and melting away the snow. This will prevent houses and

buildings from collapsing and build up of ice dams. Our Service can be contacted by our website

or telephone for the later installment of the hot shingles. The service must be installed before the

first snow fall.

1.1 Objective

Our objective is insuring the safety of our customers by melting the snow on their

roofs. Climbing on your roof is dangerous, especially raking the snow off roofs.

However, if the snow is not removed, your roof could leak or collapse. Dont risk your

life, instead; the objective is to provide an easy product that removes that danger at a

reasonable price while treating our customers with the ut-most respect.

1.2 Mission Statement

Our mission is to ensure the safety and peace of mind of our customers by supplying a

safe and simple product to protect.


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2.0 Company Summery

Hot Shingles is, is a new innovative roofing company that helps with unbalanced weather

patterns; specifically snow, ice, and hail. The new roofing shingles have electrical yet safe-

wires running in between the tar shingles. Potentially melting snow, ice, etc wires will start

heating up the Hot Shingles by a flip of a switch;

Hot Shingles is an adaptation that originated from what the Heated Gutters product could

not do. Heated Gutters are one big extension cord in the gutters and when only plugged the

extension cord heats up. These heated gutters have the disadvantage of only melting ice in only

the gutters. What about the roof? That is where the most winter damage occurs. However, Hot

Shingles expanded into the whole roof. We as a company guarantee that your winter costs will

be no more.

Winter storms are known to create physical and financial damages to individuals houses

and buildings. Ice dams and roofing collapsing are the common known fears during the snowy

season. What makes these compensations more of a risk of financial debt is hiring people to take

off the snow on the roof; where if they fall the individual that employed them would be left

accountable. 600,000 people die each year from falling off the roof. No one wants to be in the

situation with a law suit.


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Of the United States there are 49 out 50 states that will experience snow fall. What is

usually a welcoming sing of winter, snow, will injure and lead to death. Winter has a potential

fear financially with the general public. With any big snow storm in the near future, people fear

the damages coming forth; it could be ice dams or roof collapses. This is all adds up to financial

debt. Hot Shingles is an easy installment where it will save you, as a customer. Once installed the

winters for any customer will be a breeze. You will never have to worry about water build up

and freezing on your roof with Hot Shingles because, We Are a Black Belt At Making Snow

Melt!

3.0 Products and Services

The product of Hot Shingles is our specially designed roofing shingles. Our service is

where we install the shingles onto the roof.

3.1 Products and Services Description

Our innovation of the roofing shingles are now installed with wire that will be connected

to the owners electricity. These wires will be turned on by a switch in the house which will then

send an electric current into the wires creating heat; melting the snow.

Our service is equipped with college educated men and women experts in the field of

electric installation. You can visit our website and or talk to one of our local representative and

ask for an appointment date. From there our service will install your new and improve roof.


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3.2 Technology

Technology is very important to our company. We try to incorporate many different

online aspects to our company to keep us updated with current trends. Not only do we have a

website that gives potential customers the opportunity to learn about us, we are also on social

media, so our name can be spread around on sites such as Facebook or Twitter.

We try to use technology in all parts of our business; as a result we have equipped each

mobile unit with a new Dell tablet. This useful tool allows the workers in the field the ability to

connect with headquarters with questions, concerns, etc. They also allow people to fill out forms

on site, and send them directly to headquarters for processing. This advancement puts all workers

and customers at ease.

3.3PricingStrategyPart Price Other Info.

Hot Shingles $4,000 Estimation (1.50 /Sq ft)

Accessories $500 Allows for attachment tohouse, etc.

Man Power $2000

Travel $200 Fuel costs (round trips)

Office workers $300 Estimated (paid on salary)

Gross Profit $3000 Company Profit

Estimated Total Cost: $10,000


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4.0 Market Analysis Summary

Hot Shingles is needed during these tough northeastern winter storms. Our solution to

these unfortunate incidents is not only effortless to the consumer, but it provides a sense of

security for the household in all.

4.1 Industry

Our company is entering a high demand industry. Every winter, in the northeastern

region, an average of 600,000 people, in the world, die from the misfortunate event of falling off

their roof while attempting to get the snow off. Nearly 16,000 people, in the US, are hospitalized

by this reoccurring incident. As these numbers increase more and more people are concerned and

looking for solutions. Our company, Hot Shingles, has the solution.

4.2 Customers

Our target consumer base consists of upper and middle class citizens who own a house.

We also target families or ones who live alone that are in fear of their roof caving in from the

past or current winter damage.


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4.3 Main Competitors

Hot Shingles is the only company of our time that heats your entire roof. Although that

fact is true, our main competitors are companies that heat gutters. For Example Heated Gutter

companiesFairfield Insulation, DIY, and LMI Manufacturing Group LLC. All these

distribute information by way of database, similar to Hot Shingles.

4.4 Competitive Advantage

Although there are many gutter heating companies, Hot Shingles is the only company

that heats the whole roof. We offer more than any of the gutter specialists could attempt. We take

pride in our outstanding friendly customer service. We take into account the times that are

preferred for us to come install our product by our consumers.


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4.5 SWOT Analysis

Strengths: Weaknesses: Opportunities:

-We never go out of season -We dont have the money to begin -Expansion throughout

-More successful then Heated -Its an expensive product New England

gutters

-We have the technology

-We have room to expand

Strengths Weaknesses Opportunities Threats

We never go out ofseason.

We dont have themoney to begin thebusiness.

We provide theopportunity of notfalling of your roofthis and the comingwinters.

Pollution from thepower being created.

We are moresuccessful thanheated gutters.

It will cost a lot tohire people to installthese wiring systems.

We can market on thetelevision.

We are not in the bestfinancial situation.

We have developed

the technology.

The wiring systems

will cost a lot tosupply.

We are a partnership

of a business; we are3 core people amongmany electricianswho will join us inthe near future.

Our competitors; the

gutter heatingservices.

We could expandthe range of ourbusiness.

Current events showpeople falling offtheir roof and dying.This will change allof that.

We are adapting the

wiring from gutterheating, so we aresure the technologywill work.

This will become a

trend throughout NewEngland.


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4.6 Market Analysis

The constant need of our product will allow us to grow into a financially successful

company. The heating roofs market is currently nonexistent until we came along. Heating gutters

is the service that makes up the industry, all in which fail to offer the full range of this service

that can be given. Hot Shingles is the only company that offers customer access to and entirely

new form of heating services for your home.

5.0 Marketing Strategy

Our marketing strategy will promote Hot Shingles service in ways that will maximize

public awareness and confidence.

5.1 Marketing Materials

We will utilize a wide range of promotional methods, using an expansion of companies,

in order to spread the awareness of Hot Shingle.

5.2 Promotional Strategy

In order to expand the awareness of our company, we have developed a promotional

strategy that utilizes many marketing methods. Parts of the strategy include flyers , brochures,

promotional gifts, commercials, and online advertisements. We will use these methods:


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6.0 Management

Hot Shingles is managed by hardworking, dedicated students. We will stop at

nothing to ensure your safety and melt your snow.

6.1 Management Background

Of the 3 members, we all had the creative skills to discover this project. We are all

on the level of learning to be able to produce a high quality product, such as Hot

Shingles. Adapting the heated gutters to heated shingles proves our ability of higher

thinking, throughout the processes of our business.

PromotionalMethod

Usage

Flyers Will raise awareness of our company and our service. These will be used athome improvement expos.

Brochures Will be used along with the flyers. It will contain information about thecompany, the reason of need for the product and also facts about the winterseason.

PromotionalGifts

Such as: pencils, cupcakes, and coupons promoting our business with alimited time offer

Commercials An easy and informative will allow us to reach our potential customers in

way.Onlineadvisements

Will allow us to reach a larger market for a smaller price than a commercial.


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7.0 Financial Plan

As does any business, Heated Shingles will face start-up costs. The following

chart maps out these costs. The following map charts out monthly costs.

7.1 Start-up Summary

Location Product CostsFacility Building $350,000

Furniture $3,100

Supplies $950

Technology $7,500

Development Tools $150,000

Mobile Units Vehicles (with decals) $53,900

Tools $3,315

Tablets $3,375

Advertisement Business cards $20PromotionalPackets/Brochures

$75

Signs/Flyers $300

Pens/Stationary $200

Booth (for expos) $600

Commercials $15,000

Total: $588,335


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7.2 Monthly Costs

Location Service Costs

Facility Electricity $1950

Water $600

Sewer hook-up $1200

Mobile Units Up-keep $150

Fuel $2000

Total $5900


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8.0 The Team

AdamLindemann Adrianna KaleighButler

Title:DesignandTechnicalAspectofHeatShingles Creatoroftheproductandconductingthe

designofthecompany.

Title:HumanResources Inchargeofthepublic.

o Takingnoteofanyconcernsorquestions

Inchargeofupdatingthesystemandsocialnetwork

Title:CEO Overseeproductionunits

o Makingsureeveryfinaldecisionandcreativeideawillbeinthebestinterestforthecompanyandthepeople

hot shingles bp

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