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Hot Products 2011
November 30, 2011
#hwhotproducts
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Today’s Discussion
Stay Safe – Shop Online!
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Daily Visits to Retail 500 Largest traffic increase took place on Cyber Monday
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Total Visits to Retail Categories Growth across major holiday product categories
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Top Retail Websites by Growth Major retailers continue to capture higher market share
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Downstream Traffic to Retail 500 Retailers captured significant traffic from search
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Fast Moving Search Terms Tablets & e-Readers dominate this holiday season
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Top Search Terms in Apparel & Accessories Cold weather favorites Uggs & North Face
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Variations of “Uggs’ Decline in variations but heavy paid competition continues
-24%
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Top Search Terms in Electronics Monster Beats by Dre headphones are popular gift item
Filtered for ‘black’ and ‘cyber’
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Variations of “Kindle” Searches for the new Kindle Fire spiked last week
+102%
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Search Term Sequences for ‘ipad’ Price and functionality questions common
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Top Search Terms for Video Games Xbox is most seached console this season
Filtered to include only video game related searches
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Searches for Xbox Decline in search activity compared to previous holiday
-37%
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Top Search Terms in Toys & Hobbies Leapfrog Leappad is this season’s hottest gift
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Search Term Variations for ‘Outlets’ Outlet shoppers favor Coach, Nike & North Face
-10%
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Search Term Variations of ‘free shipping’ Shoppers are not always finding free shipping info
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